Chuo-ku Tourism Association correspondent blog

While strolling through Nihonbashikobunacho, see a fan shop called "Ibasen"Hamamatsu-shiFor myself, from the name of the brand, and perhaps,Hamamatsu-shiBased on doubts and curiosity that there may be some kind of relationship with Iba-cho, I found out that Iba-mura, Enshu (currently)Hamamatsu-shiBorn in Iba-cho. President Yoshio Yoshida is now the 14th generation, joined Edo with Ieyasu in 1590, and turned out to be a long-established store with a history of 420 years since then. Fortunately, the other day, I had the opportunity to meet President Yoshida directly and I was able to learn about the situation at that time.

Founder Kanzaemon Ibaya was originally foundedOkazaki-shi, AichiBorn in the birthplace of the Tokugawa family. Kanzaemon's father and Ieyasu seemed to have a friendly relationship through the construction of his livelihood.

When Ieyasu's invasion of Hamamatsu Castle from Okazaki Castle, Kanzaemon accompanies him and assisted, and when Ieyasu entered Edo, he was attracted thousands of craftsmen from Mikawa, Enshu, and Suruga, including Kanzaemon. It seems that he contributed to the development of the town by hitting castles, rivers, landfilling and reclamation of wastelands.

During Genroku, he was allowed to use a surname sword as a merchant, gave him the last name of Yoshida, and began to handle paper and bamboo materials from the construction industry. In the late Edo period, he began using the materials to handle Edo fans and fans, and spread the name throughout Edo throughout Edo as a publisher of Ukiyo-e Toyokuni, Kuniyoshi, and Hiroshige.

The fan is an important necessity from the general and daimyo to the Oku, and I think that it was the cornerstone of the prosperity of Edo culture, imagining a smart townman watching fireworks with one hand of the fan.

"Ibasen" is currently mainly developed in department stores, and I heard that it is the only one in Tokyo that handles Edo folding fans that preserve tradition. This year is especially for the summer of power saving.

How about one fan of "Ibasen" where you can taste the Edo atmosphere?