Chuo-ku Tourism Association correspondent blog

 The center of commerce Chuo-ku There are many lively shopping streets in Japan.

Correspondents visit, see, and hear the shopping streets that are loved by the locals, prospered with the residents, and familiar to them. It conveys the lively charm and vitality, special information, etc. Chuo-ku This is the 7th "correspondent's Shopping Street Visit" that introduces the shopping associations and shopping streets.

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◎Correspondent Visit to Shopping Street (7th)◎

We are working on creating a clean and safe "Ginza-like" city!

/ Ginza Street Federation

 

It has been two and a half years since I started eating and watching Ginza.
I love Ginza today, and that is also the chairman of the Ginza Street Federation.
I am excited to be able to listen to various stories.
I visited the Ginza Miwa Building, which is just behind Mitsubishi Tokyo UFJ on Matsuya Street.

 

★How many years have you been founded? When did you start the oldest shop?
Founded in 1919 (Daisho 8), it is the largest and oldest store association in Japan.
The predecessor was the Kyoshinrenkai, which was made to oppose the removal of willows on Ginza Street.
In 1930 (Showa 5), it was renamed "Ginza Dori Renaikai" and merged with Harumi-dori St. in 1950 (Showa 25), and continues to this day. It seems that it became a general incorporated association in June of this year.

The oldest shops around 1800 years ago include Ginza Echigoya, Ginza Kunoya, Ginza Daikokuya, etc., and when it comes to the old shops as the founding, there are Toraya and Hatoido.

 

★Where is the target of stores and offices of the Ginza Street Federation? What kind of shops do you have?
The shops and offices are located along Ginza Chuo-dori from Ginza 1-chome to 8-chome and along Harumi-dori St. from Sukiyabashi to Miharabashi.
Currently, about 230 companies are members, and there are many long-established shops that have been around for a long time.
Especially in these two streets, there are a lot of professional retail stores and overseas brand shops.

There are many shops in Ginza called XX No. 1 or Ginza Main Store.
There are many patterns in which shops that came in from overseas first open in Ginza, but there are many patterns.
Most of the shops have joined this federation.

★What kind of customers do you have?
This is based on a questionnaire we took during our sister tie-up with Singapore in 2001.
It seems that friends in their teens and 20s are parents and children in their 30s and 40s, and couples in their 50s and 60s often come. .
In addition, men are mainly shopping, and women are mainly gourmet.

When I was in Osaka, I was about 50 years old.
There was a clock I really wanted, and he said, "I dream to buy it someday at Tiffany in Ginza."
I've heard about it.
And I always have dinner in Ginza on birthdays and anniversaries, too.
Souvenirs for returning home often are "things bought side by side in Ginza".
I was quite sympathetic to the results of this survey.

And recently, it seems that the number of young people has increased due to the advancement of casual fashion.
In addition, there are many customers from overseas, especially from Asia.
At department stores in Ginza, you often see the display of product descriptions in Korean and Chinese.
In recent years, there have been a lot of copies of the brand, Mr.
I think there are many people who come to shop because "Ginza has real things."
I think the sense of security of buying in Ginza is also a proof that it is a world-famous brand called "Ginza".

 

★What's the appeal point?
I thought this was something that the President was really working hard.
First of all, Ginza must be beautiful, and customers who came to Ginza.
You have to be a city where you can shop and eat with peace of mind.
It seems that various activities are being carried out to create a clean and safe city.

Pick up garbage three times a day and clean up the entire Ginza twice a year.
It also seems that there are earthquake disaster drills and environmental beautification campaigns conducted with the police.

I thought it was natural, but Ginza is certainly beautiful.
Because the person who came to Ginza for the first time is Ginza like I longed for and imagined.
I felt that the members of the Federation were making various efforts where they could not see it.

Also, I would be happy if there was something like Ginza points that you can earn if you shop in Ginza.
That's my hope, I'll think about that in the future ...
It seems that you can boast to everyone just by holding a Ginza card (* ^^ *)

 

★Are there any PR items, festivals, sale information, or events that will be held soon?
The nearest place is the silver bura 2010 on the Yukata of August 1.
Of course, you can enjoy the event even if it is not a yukata, but you can enjoy the event.
For those who come in yukata, there are plenty of raffle and first-come-first-served gifts.
I'm glad that there is also a free dressing service!

I received such a cool pamphlet and a fan!
In this brochure, there is a map and a list of supporting shops!

Sunday, August 1, 2010 13-16:00
Please come in a yukata.

At the end of August, there is also an earthquake drill.
Local residents, offices, governments, public utilities, etc. work together.
This is also a wonderful event by people who love Ginza.

Also, the Ginza Festival, which is held from October to November, will be held from this year.
Autumn Ginza 2010-Silver Bra from the Future
It's changed to the title!

The main program is the Jazz Festival!
This festival is hosted by the Ginza Street Federation, the All Ginza Association, and GILC.
The GILC (Gilk) is the International Brand Committee.
There are 12 international brands with shops on Harumi-dori St. and Ginza Street.
It seems that it was established to cooperate to revitalize Ginza.

The fusion of long-established stores and trends, the fusion of Japanese tradition and overseas.
It is a wonderful event recommended by the president, which is typical of Ginza.

Oh, I also got another map of Ginza.
It is called GINZA MAP 2010.
The entrance of the Ginza subway is written.
The Ginza subway has a lot of exits, so this is convenient!
 

 

Finally, I would like to summarize today's interview.
The word I heard many times from the president was the word "Ginza-likeness".

We also talked about the Ginza 56-meter rule, but we also talked about the Ginza 56-meter rule.
This is also said to have been enacted because ultra-high-rises are not suitable in order to pass on the uniqueness of Ginza and the charm of Ginza to the next generation.

I'm a genuine Naniwa kid, but I love Ginza.
I ate in Ginza, bought it in Ginza, and it's worth it.
I think it's one of the brands of Ginza.

Mr. Chancellor was very pleased with this word.
So that you can always think so.
In order to continue to be such a Ginza
The Ginza Street Federation became the core of various street associations, town associations, and various organizations in Ginza.
He said passionately that he wanted to create a city.

And what impressed me was not to mention the name Ginza.
He said that he wanted to work hard to pass on the uniqueness of Ginza with a humble feeling.

Some people may feel that Ginza has a high threshold.
But for the past two and a half years, I've never felt the height of the threshold at any shop.
Whether it's an ultra-luxury brand restaurant or a long-established kashiko shop
When I went inside, I was friendly and friendly staff.
This also conveys the President's passion for Ginza throughout Ginza.
I thought it was because you had the same feeling.

I also like Ginza today, so I'm listening to the story.
It was just too hot to talk, and time passed quickly (^^;

 

Finally, I am the President in front of the office.
I took a picture of Toshiyuki Kosaka!
He was very dundy, but easy to talk to (*^^*)

   

 The mark of this Federation seems to have a weight design.
There are 8 Ginza, so it seems that there are just 8.
This is also a Ginza-like logo mark.★

 

Thank you very much for the fun and valuable story during your busy schedule.

 

 

The center of commerce There are many lively shopping streets in Chuo-ku.

Correspondents visit, see, and hear the shopping streets that are loved by the locals, prospered with the residents, and familiar to them. It conveys the lively charm and vitality, special information, etc. This is the sixth installment of the correspondent's visit to the shopping district, which introduces the shopping association and shopping district in Chuo-ku.

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◎Correspondent Visit to Shopping Street (6th)◎

Create a store that can't lose to supermarkets with distinctive goods and services!

/ Hamacho Shopping Street Federation

 

From the Suitengumae intersection, walk east along Shin-ohashi Bridge Street slowly and 10 minutes. I visited Mr. Yaohide, a shop of Chairman Yukimasa Iwate, who has just been appointed chairman of the Hamacho Shopping Street Federation in June this year. .

Yaohide is a greengrocer who has been in business for more than 80 years (established in 1929). It is said that Mr. Iwate is the second generation. The main customers are "professionals" of food such as kappo restaurants. It is a shop that boasts an assortment of products that meet the harsh eyes of "professionals".

[About Hamacho Shopping Street Federation]

Ｑ． How many years have you been founded? Also, the oldest shop.

Ａ． (I don't know what is clear.) It is the second or third oldest shopping district association in Chuo-ku. Among them (Yaohide) was founded in 1929, but some shops have been running for more than 100 years since the Taisho era.

Ｑ． What are the characteristics of Hamacho Shopping Street?

Ａ． It is characterized by the fact that each store is not organized like other shopping streets, but that merchants are scattered around the Hamacho area.

Also, historically, since it was the area where the Hanayanagi world was located, there are still old-fashioned shops that used to work involving the Hanayanagi world. As with our company (Yaohide), there are other shops that are now working hard as a laundry shop, taking advantage of the experience of being undertaking geisha's kimono washing.

[Current Situation of Hamacho Shopping Street]

Ｑ． How many shops do you have? Also, what kind of shops are gathered?

Ａ． It's about 50 stores now. In the past, there were more than 100 stores, but the economy was not good, and there were supermarkets nearby, so many shops have stopped.

Condominiums are increasing, but residents of condominiums go to supermarkets and do not go to local shops. On the other hand, there are many old-fashioned customers in the shopping district, but unfortunately those people are decreasing.

Ｑ． What kind of shops are gathered here?

Ａ． There are various types of shops such as liquor stores, restaurants, greengrocers, bicycle shops, flower shops, Japanese sweets shops, etc.

(Each store is geographically separated.) We recognize that each store is working to create a store that takes advantage of its characteristics. (On the other hand) If there were no features that other stores did not have (before competition with supermarkets, etc.), they could not survive. We (Yaohide) also handle vegetables that are not available at other stores, such as "Moyashimitsuba", for example. Kappo cuisine, as well as older customers, are pleased.

[Events at the Hamacho Shopping Street Federation]

Ｑ． Do you have any plans for an event in the shopping street?

Ａ． Until last year, as a summer sale, we distributed lucky tickets at each store and held Fukubiki raffle in line with the Oedo Bon Dance Festival held at Hamacho Park.

However, the sales of the shop did not increase as expected, and there were also families who did not have a lottery ticket at the lottery venue set up at the festival venue, which made the children feel disappointing. This year, when I became chairman, I declared that I would not do this year because of the reflection that it would have had the opposite effect. We are convinced by the people of other shops to stop. Seasonals, there are events of each town council in summer, and each is busy.

We are currently considering an event to replace the summer sale. I would like to hold a fun event where people gather. Please look forward to it.

[Aspirations as New Chairman]

Ｑ． What kind of things will you work on to promote the shopping street in the future?

Ａ． First of all, I would like to put a mark on each store that shows that it is a member of the Shopping Street Federation. We hope that this will create communication between customers and shops.

   　And as a shopping district association, I would like to consider how to appeal the characteristics of individual stores.

Hamacho is a place where business is hard to do. However, that's not the case.

[Report]

As the story progressed, I was overwhelmed by Mr. Iwate, who was passionately speaking, and the interview time passed quickly. In particular, I was impressed by the fact that the words "creating a distinctive store is necessary for survival" were strongly repeated by looking directly at reality. I'm really looking forward to seeing what Hamacho Shopping Street will be under the new chairman.