This is the rosemary sea, covering "gifts and I enjoy myself" in ultra-modern.
Kokubun Group Headquarters Co., Ltd., headquartered in Chuo-ku, and Nihon Keizai Shimbun, Inc. (hereinafter Nikkei) developed in cooperation with Mirai Shopping, a purchase-type crowdfunding site “Food and Sake Future Kansho (Miraitsubo) was opened on May 22 (Tuesday).
It is said that the project of food and alcoholic beverages will be published.
In other words, we plan projects such as carefully selected foods, alcoholic beverages, and hands-on services from all over the country and around the world, and seek support from Nikkei ID holders such as "Nikkei Electronic Version" and "NIKKEI STYLE" through "Future Shopping".
In the future, a project related to alcoholic beverage sales in "Future Shopping" will be drafted through the "Future Bank of Food and Sake".
This means that new market opportunities have been opened.
Click here for the "Future of Food and Sake" website.
What is Crowdfunding?
The origin of the word is the crowd + funding.
A method in which a drafter with ideas or projects such as "I want to create or sell such things or services" or "I want to do something like this" calls through a dedicated Internet site and raises funds.
It was first launched by a private company in the United States in 2009, and it was launched in Japan in 2011.
However, in the wake of the Great East Japan Earthquake that happened that year, it spread rapidly in the form of financing for reconstruction projects in the affected areas.
The market is expected to expand further in the future.
In fact, even before the Kamakura period in Japan, there seems to have been a foundation for collecting donations from volunteers for the restoration and reconstruction of temples in the form of "Kanjin".
After the repair, the name of the donor is listed on the temple, is this one return?
There are two types of crowdfunding: "donation type", "investment type", "financing type", and "purchase type".
In particular, "purchase-type" has been growing rapidly.
This time, Mr. Kokubu's crowdfunding is "purchase type".
In addition, it is said that the project types are "goal achievement type (all-or-anashi type)" and "execution type (direct challenge type)".
What is the target achievement type?
It will be established when the funding reaches the target amount.
If the target amount is not reached, the project will not be established and the funding will be cancelled.
It's a good way to make it widely known to those who are interested.
The execution achievement type is ...
It is established when it is posted on this site.
In other words, even if the target amount is not reached, transactions made by the deadline are still established.
As a limited quantity product sales channel, I think it is the best means for both sellers and buyers.
“Future Shopping”...
A purchase-type crowdfunding site operated by Nikkei.
This service was launched on November 24, 2016.
We support a variety of projects that utilize test marketing of major companies, innovation of venture companies, excellent technologies scattered in rural areas, and traditional industrial technologies that should be passed on to the next generation.
Click here for the "Future Shopping" site.
⇒ https://style.nikkei.com/shopping
By the way, the project drafted on May 22 in the “Future of Food and Sake” is ...
① Harmony of Nature and Passion Single Mort Whiskey "TOMATIN" 6 products including 4 limited items.
② Dublin-born Irish whiskey "The Dubriner" & "The Dublin Liberty's" limited items, 5 items including 2 items and 1 new item.
③ Four new products are the fruit liqueur "Amule" packed with girls' "love".
①The project owner of the second project is Mr. Kokubu, and the third is Mr. Phantom Sake Co., Ltd.
③Introducing the fruit liqueur "Amule (Amule)".
In 1751, we launched four types of liqueurs jointly developed with Hakuro Sake Brewery in sake brewery, Nagaoka City, Niigata Prefecture, and Genno Sake Co., Ltd. in Niigata City.
Ume, peach, white grape (shardonne), and yuzu. It looks beautiful. It looks great on Instagram.
It is said that "sake that loves sake" that both women and those who are not good at sake can enjoy and drink.
Regarding future drafts ...
He said he would like to come up with highly rare products such as limited items, targeting malt and wine locally brewed sake barrel sales, Western liquor seminars at restaurants in Tokyo, and developing products by Mr. Kokubu's Area Company.
・・・ In the future, attractive products and services will be lined up here. It's great.
Why don't you take a look at this site?
Kokubun Group Headquarters, Ltd.
1-1-1, Nihonbashi
03-3276-4121 (Public Relations Section, Corporate Planning Department)
Reception hours 9:00 to 17:30 ※Excluding weekends and holidays
Click here for the website of Kokubun Group Headquarters