On September 22, the last summer heat of this year, we helped with the town walking tour “Nihonbashi Long-established Tour”.
In this course, we will visit three famous long-established stores, "Ninben", "Yamamoto-noriten", and "Eitaro Sohonten" to listen to the history of the store and the story behind the products. This time, I helped with my correspondent Ken. Ken is from Kyoto, but has a deep knowledge of the history and geography of Edo, and is good at speaking, so it is encouraging.
The first house is Mr. Ninben. In Genroku 12 (1699), it was the shop in Nihonbashi that began trading bonito and dried salts with doorboards lined up. The store, which has changed its appearance with the times, will be temporarily closed on October 21 for the development of the Higashi area of Nihonbashi Muromachi, and will start operating at coredo Muromachi on October 28.
The household miniature shrine inside the store makes you feel like a long-established style.
Left: Ask them to explain the history of the shop and the manufacturing process of bonito (the bonito model is cute!)
Right: Experience the scent and taste of freshly shaved bonito (both can't be delivered on the blog!)
After that, enjoy shopping in the store. I was surprised that the soup I tasted was delicious. Moreover, I was surprised twice because I just stretched the white dashi in the bottle with hot water. Not only bonito flakes and dashi-related products, but also cooked rice ingredients are recommended.
The next one we headed was Mr. Yamamoto-noriten. Founded in 1849. The interior of the store has a large curved ceiling like the bottom of the ship, a wall reminiscent of a sail with a wind, a Shigaraki ware tiles that stylize the male cells of laver, and an image of a laver ship.
Left: The "enclosure pot" that preserves seaweed, which was used from the time of its founding until the early Meiji era.
Medium Old tools such as seaweed cans, abacus, and ledgers
Right: Photographs of advertisements modeled by Yoko Yamamoto (from 1976 to present). Mr. Yamamoto has appeared in advertisements and commercials as an image character of Yamamoto-noriten since 1967, but this is the world's longest record registered in Guinness.
After learning about the history of the shop, tasting and shopping. I wish there was a way to attach the taste and aroma of freshly baked seaweed to my blog ...
Left: Demonstration of baking laver
Medium You can buy the freshly baked seaweed.
Right: Kitty's seaweed is popular as a souvenir.
And last is Eitaro Sohonpo. Founded in 1857. I was told in front of the shop, but there were already a lot of highlights before entering, and as expected, a long-established store.
Left: On the seal of the shop, the remnants of the name "Izutsuya" at the time of its founding are found.
Medium The famous stone "Red cobblestone of Eitaro"
Right: "Gokage paving stones" at the entrance of the store when it was founded
Left: It's fun. I often see square ones, but "Tsubaba" is a sword brim, so it is originally circular.
Medium http://www.chuo-kanko.or.jp/blog/assets_c/2010/09/km37-3122.html The “Tsukimi Rabbit” is a cute “Tsukimi Rabbit”
Right: You can also eat slowly in the store. Four and a half centuries ago, I was at Nihonbashi OL, and I was looking forward to having lunch here.
Well, it's time to open. Two hours have passed since I went around three shops to listen to stories and enjoyed shopping. I'm full of knowledge and stomach. The history and backstory of the store cannot be written on the blog very much, so be sure to visit each site (click the name of the store in the article to display each site).
