"Edo Kyobashi Ginza 1-chome. If you go up, you'll be on the left. If you go down, you'll be right. The front is Kyoden Santo, who planted bamboo on a wooden fence and turned hermit. If you put it inside, you will find a store. In Kyoya Denzokata ... (Kyozan Santo "Tobacco Nisho")
Kyoden Santo, a leading figure in Edo drama, was a resident of Ginza 1-chome from the age of 13 to 56 years old, but in the fall of 1793 (1793), at the age of 33, Kyobashi Ginza 1-chome We rent a house near Kido on the east side bridge and open a 9-shaku Oku Nima store. Ukiyo-e artist Masanobu Kitao has a new design of Kyoden's own design, which is highly regarded as a ukiyo-e artist.In 1795, the same Ginza 1-chome and the father Denzaemon bought a house of a doctor who served as the landlord and relocated, making it a large store with a frontage Mima. Was.
Kyoden advertises the store in the drama, Utamaro draws the storefront of the Kyoden store in a large format Nishiki-e, and Makoto, which was drawn to Kyoden, is also in the work, `` At this time, there are no people who do not have smoke pipes and tobacco containers at the Kyoden store There are no women who hate Satsuma potatoes and arasu eggplants. " His own tag (flyer) also gained a reputation, and some were tailor-made. (The story is a picture of a child carried by a fox, "Kokin", and an old monk turns upside down and reads "Soro". In the Meiji era, Rohan Kouda wrote a decipherment sentence "Advertisement of Kyoden". ) At the time of opening, the products handled as the prosperity were only paper tobacco containers at the time of opening, but the number of toothpicks, smoke tubes, nose paper bags, medicine such as reading circles and kiomaru, cosmetics such as white peony, etc. According to the number of "Guide to One", cosmetics, booths, and medicine "Kyohashi Kyodenso" is listed in front of cosmetics.
He has already established himself as a great writer with yellow covers and stylish books, and in the reform of Kansei, he suffered a brushstroke (50 days of the hand chain), but he created a solid and solid family business, based on it. I will play my skills in the field of reading books, comic books and evidence. When it comes to multi-artists, it is often easy to imagine a strange person type, but Kyoden seems to have been a perfect person and a tsujin in terms of personality.
Utaro Noda, a pioneer of literary walks, described Kyoden as a "Ginza-like person" and wrote this.
"I think Kyoden Santo, who was a smart person of the Edo era, drew dramas and ukiyo-e, and had a Direttant-like culture, and was also a business talent, I think that I am a Ginza-like person."
[On the photo] The current east side of Ginza 1-chome (from before 1-chome traffic)
[Lower photo] Kyobashi Monument and Main Pillar (1875)
