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Ginza New Chocolatry OPEN Part 1

[Satsuki Yanagi] February 22, 2012 08:30

In Ginza, there are many famous chocolate shops (chocolate shops) in the world (including underground and street shops).


And this year, New Year's Day is over, and three new shops are open on January 4th, just before Valentine's Day!


The two of them all know well: Next to the building of the Belgian Chocolatery & Cafe "Pierre Marcolini Ginza", two shops were OPEN with their neighbors.

P1070580.jpg Today, I would like to introduce one of them (the shop on the right in the photo above).

P1070582.jpgFrance has been a long-established store in Albowa, the Jura region for more than 100 years.

"HIRSINGER Ilsan Jeh,"

In Albowa's main store, the first store and atelier becomes like a museum and is open to the public.

P1070583.jpgEdward Ilsan Jeh, the fourth-generation current owner and chocolatier, won the M.O.F. (Best Technology Craftsman Award in France) at the age of 33, and suddenly became a notable chocolatier worldwide.

The tricolor color on the collar of the cock coat is only allowed by M.O.F.

Mr. Edward and his wife

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Rabbits of the Pack Festival (Easter), fish molds of Poisson Dubrile (Aprilefur), and sables of Noel (Christmas), which have been handed down from generation to generation, are displayed in the store.

The eyes, nose and mouth are carved, and cute!

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And it's the important chocolate, but most of them were sold out.

Everything seems to be ¥600, ¥800, ¥1000, depending on each category.

 

"Part de Freuy (Fruit Jelly)" was on sale a little bit.

P1070585.jpg

 

Depending on what I heard from a certain person ...

Edward, who came to the store earlier this month, was surprised by these pricing!

"In France, sweets you enjoy everyday, so it's not so expensive."

"I am very pleased with the passion and affection of Japanese people for chocolate."

P1070587.jpg 

Everything is handmade and air-lifted from France, so Itashikatanashi! That's right.

Would you give it to someone?

What a reward for yourself?

You may need more courage than usual when you get a single grain!

 

「HIRSINGER」

Ginza, Chuo-ku, Tokyo 5-5-8

1F, Sakaguchi Building, West Fifth Avenue

03-6251-9711

From 11:00 to 20:00 Closed