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The glittering Rouge <Shiseido Ginza Building>

[Sam] 09:00 on December 6, 2013

DSC00138CLS.JPGDSC00137CRS.JPG Christmas illuminations have been revived at the new Shiseido Ginza Building (Ginza 7-5-5) of Shiseido Headquarters.

The lighting period is from November 8 to December 25.

Lighting time is from 16:00 to 24:00.

It has been coloring Ginza Namiki-dori St. for 12 years from 1979 to 2010, but it has been suspended for 2 years due to the rebuilding of the head office building, but with the opening of the new head office building "Shiseido Ginza Building" on October 2, this year, it has been revived for the first time in three years.

The theme is "Looge of sparkling".

A total of 29 shrubs are planted in the facade, combining evergreen and deciduous tree, and about 30,000 LEDs of corporate color, which look like jewel ruby, shine 45 meters along the Namiki-dori St.

On both sides of the entrance of the Buddhist dish "Rooje", two Rei Land Hinoki, which are 6m tall and about 20 years old, are programmed so that the letter "S" of Shiseido flashes brilliantly in red and white.

"Shiseido Ginza Building" is 10 floors above ground and 2 floors below ground. The basic design of the building uses "Hanatsubaki" and "arabesque pattern" related to Shiseido, and the design of the aluminum shade that covers the entire building is based on the original design "future" arabesque ".

It is said that the latest environmental technologies such as rooftop greening, solar power generation, and radiant air conditioning have been adopted, and CO2 reduction has been achieved by about 30% compared to the old building.

 

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