We visited an exhibition at the Shiseido Gallery in Ginza 8-chome, "Creating
Makoto Nakamura worked on a representative advertisement for
"One business, one company, one life, one advertisement"
Under the motto, he spent his life visualizing Shiseido's image and has created a number of
Nakamura was born in Morioka in 1926.
It seems that he came to have a longing for painting and design because
At the venue, a photograph of a monochrome small boat taken by
Even though it was a normal shore and a boat, it was a very poetic screen, and
After that, Mr. Nakamura, who went to Tokyo Bijutsu School, finds a poster by Setsuko Hara of
Nakamura
Then, I was
In 1957, I worked on perfume advertisements on behalf of my seniors
Above all, perfume is a product that becomes the face of a cosmetics company, and it is related to the
One of Nakamura's perfume posters
"Expressions, atmosphere, and air that cannot be expressed in counts.
To exaggerate, it is important that "human presence and mind" appear."
Mr. Nakamura is talking about the expression.
The visuals of letters are also valued, and for copywriters.
"There are five and six kanji
It was impressive that it was specifically designated.
All posters that color the times displayed in the gallery are
It's not just about making advertisements, but
"Opening up the future of Japan with the beauty of Japanese women."
I felt a spirit similar to
An elegant and quiet passion and elegance.
The beauty is depressed, and it looks eternal in a moment.
The sincerity of beauty, which puts it in a single advertisement, is carried over.
"Making Makoto Nakamura's Shiseido Beauty" will be held at
"Create Makoto Nakamura's Shiseido Beauty"
Until Sunday, June 29, 2014
Shiseido Gallery
〒8-8-3 Ginza, Chuo-ku, Tokyo 104-0061 B1F, Tokyo Ginza Shiseido Building
Tel ： 03-3572-3901 Fax ： 03-3572-3951
From 11:00 to 19:00 on the last Sunday from 11:00 to 18:00.
Closed every Monday (closed even if Monday falls on a national holiday)
Admission free
