"Fukumitsuya Matsuya Ginza Store" on the 7th floor of Matsuya Ginza, one of the shops along the line (Yukari) that boils down to the Hokuriku Shinkansen Kanazawa extension on March 14.
The former "Salmon Shop Fukumitsuya Ginza Store" along Suzuran Street, which opened in May 1999, closed on July 31, 2011 due to seismic retrofitting work after Great East Japan Earthquake, and opened a new location in February 2013.
Fukumitsuya was founded in 1625 in sake brewery, Kanazawa. Since 1960, he has been working on contract cultivation of sake brewing rice based on the idea of "from soil making", and in 2001, switched to full pure rice production. In addition to brands such as Fukumasamune, Black Belt and Kaga Tobi, we also develop fermented foods and natural ingredients.
The shop's concept is "Fered Beauty of sake brewery," suggesting that various ingredients such as natural amino acids produced from rice fermentation work beautifully inside and outside the body.
It consists of a product sales space and a food and beverage corner "fermentation bar".
From March 18th, "Sakura BAR" with a menu related to cherry blossoms, with lacquerware of Wajima Kirimoto in line with "Ginza Fashion Week", "Sakura BAR" (Sakekasu Sakura Anmitsu, Sake Kasu Sakura In the middle of Sake Kasu Sakura, Junmai Ginjo Sakura Sake <with sake appetizer>) starts.
You can also enjoy "Sake Kasu Peach Parfait", which is made with sake lees ice cream on a seasonal sake lees roll cake and topped with white peach jelly and sauce.
For the time being, this time, `` Seasonal sake drink comparison set sake appetizer '' (Kaga Tobi Junmai daiginjo Ai Shibori raw / Kaga Tobi Junmai Ginjo Arabashiri raw / Kaga Tobiyama abandoned pure rice super spicy mouthless filter raw, appetizers are hard tofu soaked in miso for half a year.
The bar counter is located in the corner of the 7th floor and is a quiet and comfortable space.
The "Kuradashi Limited Sake Enjoying Party", a series with sake appetizers that match the sake, seems to be popular.
(The 5th will be held on March 18 and 19, and the 6th will be held on June 23 and 24.)
✎"Let's rejuvenate Japan with fashion from GINZA around the world", "Ginza Fashion Week", which is currently held jointly by Matsuya Ginza, Mitsukoshi Ginza, and Plantan Ginza twice a year since October 2011.
This time, with the theme of "Let's enjoy Ginza", Matsuya Ginza has the theme of "Nihonokokoro-SAKURA-", Mitsukoshi Ginza has the theme of "Sakura Saku", and Plantan Ginza has the theme of "Sakura-SAKURA". Original products and events are planned with cherry blossoms as motifs, and the hall is colored in spring costumes.
(Date March 18-March 31)