The following article is published in the Nikkei Shimbun today (July 10).
Long-established town "Sisters" alliance, Nihonbashi and London-centered Mayfair, cultural transmission and sightseeing attraction. |
2015/07/10 Nihon Keizai Shimbun Regional Economics Tokyo Page 15 |
>Volunteers from long-established stores in Nihonbashi, Tokyo, will collaborate with Mayfair, one of London's leading commercial areas, to develop sales channels and attract tourists from this fall. Work together with Mayfair, where long-established stores are concentrated, as a "sister city" to disseminate traditional products overseas. We aim to increase the recognition of "the long-established Nihonbashi store" for foreign customers who are increasing toward the 2020 Tokyo Olympics and increase the number of customers.
As a commentary on the “Mayfair District”
>The district is located in the City of Westminster, a special ward in central London. Close to world-famous tourist attractions such as Hyde Park, Buckingham Palace, and the British Museum.
Long-established stores such as clothing stores and jewelry stores are lined from the head office of large companies.
There are many well-known long-established stores in Japan, such as the tailor of Saville Row, a sacred place for suits that became the etymology of suits, Henry Pool, and the shoe store George Clevery.
It is also a luxury residential area where politicians and nobles live.
It is said that there is no problem. "Nihonbashi" has a lot in common. I hope Nihonbashi will also be able to build more luxury condominiums and evolve as a "high-end residential area."