The summer bargain season has come.
It is a seasonal feature that you can enjoy in the city.
There are various expressions such as "sale", "bargen", "bargen sales", "SOLDES", etc., but it has been established as an annual event as a mechanism to attract customers to the store during the hot season.
Because of its partnership with the world-famous traditional department store "Plantan" in Paris, France, Plantan Ginza has the word "SOLDES" (French sale) in the back of "LAST Summer The Bergen".
The meaning of the word "LAST" in the head is probably because Plantan Ginza closed its trade name and trademark contract with Plantan on December 31 this year and changed the store name from January next year.
By the way, in France, it seems that the sale time is determined by law, and the summer sale is from late June to late July every year.
It's just about the departure time of Vacans, so many people buy clothes for Vacans on sale.
Regarding Mitsukoshi, it seems that it will start on Wednesday, July 13 with the name "Summer Clearance Sale" a little later.
If you look at these signs in the city, you can feel that the hot (hot) season has come again.