As was talked about last year's comment on the governor of Tottori Prefecture saying "There is no Starbucks but there is a snubber" (it seems that there are two stores), "Staba", which has completely become the face of the city of Japan-Starbucks Coffee has entered Japan and celebrates its 20th anniversary on August 2nd today. Many of you may know the first store, but it is located behind Ginza Matsuya. I noticed before that there was a plate called "No. 1" next to the counter, and I was interacting with the staff members saying "It will be the 20th anniversary." "We also have special menus and events, so please come."
I was excited and came right away.
It's exciting from the subway concourse. "Scenery with Starbucks" photo exhibition, which became a gallery with walls. The scenery of the first store on the day of August 2!
I gave up on it. Goods such as commemorative mugs are also sold by Matsuya, so I decided to take a look at them.
Since Staba entered the market, new forms such as Seattle-based Thales and Excelcior Cafe have increased, and the cafe scenery in the city and the cafe culture have completely changed. I feel that it's not the only one who feels a little safe when I find Stava in my first overseas city. Because it is addicted to coffee, it often goes into specialty coffee shops and casual Stavas and tarries. It is also nice that coffee shops, which had been reduced temporarily by being pushed by coffee chains, are gradually increasing again with their own selling-points.
It has opened stores in all 47 prefectures by entering Tottori Prefecture, and it is said that there are currently 1178 stores. I'm looking forward to seeing what Starbucks, who has created a new style according to the lifestyle of urban residents, will show in the future. Congratulations 20th anniversary!