On January 4th, the New Year's annual “32nd Nihonbashi Seven Lucky Gods Tour” and “5th Food Floor Seven Lucky Gods Search” were held at Nihonbashi Mitsukoshi Main Store.
The "Seven Lucky Gods" of Fukurokuju, Benzaiten, Hoteison, Daikokujin, Vaisravana, Kotobuki Oigami and Ebisu God is said to have been a folk religion that began in the late Muromachi period.
It is said that each of them has a good benefit, and in New Year's Day, "Nanafuku".
During the tour of God, the religion of "shrines and temples, which enshrines Seven Lucky Gods to pray for the year's fortune, became widespread, and it became a tradition of New Year's tradition.
The Nihonbashi Seven Lucky Gods tour consists of only shrines and worships about 4.5 km in length, about an hour's walk.
On the underground food floor, there was a “Children's Seven Lucky Gods Search” tour around stamp rally while looking for Seven Lucky Gods. After the event, all employees dressed as Seven Lucky Gods walked around the store to entertain shoppers.