This is rosemary sea, which covers "gifts and enjoy yourself" as a catchphrase.
As you know, Senbikiya Sohonten is a famous store selling luxury fruits.
Founded in 1834 (Tenpo 5). The first member, Benzo Oshima, who was a samurai of Senbiki-no-sato, Saitama-gun, Musashi-kuni (currently Senbiki, Koshigaya-shi, Saitama Prefecture), displayed a signboard of "Water Confectionery Anurisho" in Fukiya-cho (currently Nihonbashi Ningyocho 3-chome). We opened a shop dealing with fruits and vegetables.
When he was the second generation, Bunzo, he became a merchant of the Tokugawa family, and became the third generation, Daijiro, and moved to Nihonbashi Honmachi (now Nihonbashi Muromachi).
Since then, he has always led the industry, with a groundbreaking Western-style three-story store, importing foreign fruits, improving the quality of domestic fruits such as melon and loquat, and Japan's first fruit specialty store.
Kyobashi Senbikiya and Ginza Senbikiya, respectively, were separated from Nihonbashi here in the Meiji era.
In September 2005, the Nihonbashi Main Store opened at Nihonbashi Mitsui Tower, and continues to this day.
Even though it is a long-established store, it is constantly aiming for a new stage of innovation and continues to increase sales.
We spoke with Mr. Kawado, assistant manager of Nihonbashi Main Store, Senbikiya Sohonten Co., Ltd.
Introducing the product immediately.
"Sinbikiya's synonymous is mask melon, so it is the most product that comes out when considering mid-year and year-end gifts.
It says on the lower bill, "How many days do you usually eat?" This changes the speed of ripening day by day, so I check and rewrite every morning. The softness touched by hand, and if it is hard when hit, it sounds high. When it becomes softer, the sound is elastic like a drum, and the sound becomes lower. There is also a way to distinguish it by sound like that. The rest is the antenna, this vine, but I look at it. This antenna is getting dry little by little. Occasionally, even if the antenna is solid due to an exception, it may become soft only below, so it is not all in general. There are some difficulties because it is absolutely raw, but I study every day. If you don't touch it every day, you will not know the condition of the fruit, so everyone is studying. "
Queen Strawberry.
"It is produced in Miki-cho, Kagawa Prefecture. Although it has a slightly sour taste, it is recommended for this season, with a balance between sweetness, acidity and aroma. Queen strawberry is limited to producers, but the rest is not generally limited to producers, but is a system that takes good places in the production area. I know that if you specify a producer, it is the best as a producer, but there are times when you can't do it or maybe you can't do it due to bad luck, so after all I can follow you at that time. "
I'm sorry.
"Despite the size of orange-like fruits, the skin is thin like oranges, so it is easy to eat and has a strong taste. This month is from Ehime, but next February it will be from Nagasaki and Shimabara.
Every year, we are planning to have producers come to the store and sell them together for Queen Strawberry Tose. This time, the producers of Seka are scheduled to be held at all stores on February 25 and 26, but our shop will be closed on the 26th due to circumstances. I'll do it only for 25 days."
Decopon.
"This is also the season.
Mangoes and other products from Brazil in the Southern Hemisphere are rising at this time.
Bananas are also popular if they are imported. Depending on the day, it is mainly from the Philippines and Ecuador. You can also divide it into home or home souvenirs. "
Assorted fruits.
"We have combined it according to the customer's needs. There is a sample that such a thing is included for 20,000 yen for the time being, but there are some people who want you to send it as it is, and if you can replace it because it is not good at this .
It may take some time to send it, but when you actually send it, we may also send you what we ordered from the market. We will not send you anything that has fallen freshness. "
Each fruit has an explanation card next to it. The image can be enlarged by clicking.
"There are many foreign customers. Some people, including regulars, are staying at hotels here. I want you to send goods overseas, or to eat mandarin oranges in the hotel room."
I would like to introduce it again.
Main Store on the 1st floor of Nihonbashi Main Store (Fruit and Flower Sales Department)
Nihonbashi Mitsui Tower 1F, 2-1-2 Nihonbashi Muromachi
０３－３２４１－０８７７
Open from 10:00 to 19:00 New Year holidays
However, Sunday, February 26 will be a cleaning day for the entire building and will be closed.
In addition, there is a fruit parlor and restaurant on the second floor, and a cafe studio on the back of the first floor.
Please use it at the same time.
Click here for the homepage of Senbikiya Sohonten ⇒ http://www.sembikiya.co.jp/
