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Chuo-ku Tourism Association correspondent blog

Introducing Chuo-ku's seasonal information by sightseeing volunteer members who passed the Chuo-ku Tourism Association's Chuo-ku Tourism Certification and registered as correspondents.

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Snoopy goes well in Ginza.

[De Niro] August 9, 2018 12:00

  


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 If Dazai Osamu lived in the present age of Heisei, when he went to Harumi-dori St. on the way back to Bar Lupine in Ginza, he tweeted such things and cast it on SNS.



 If you walk along Chuo-dori from Shimbashi toward Ginza 4-chome, you will see Ginza Mitsukoshi.


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 As a landmark of Ginza, banner advertisements like giant posters will be posted on the outer wall of Mitsukoshi alongside Wako.


 They are artistic like seasonal traditions, and the atakushi always enjoys, but with Nyan! 


 Snoopy is appearing with Charlie Brown and his friends!


 It is a PR of a familiar department store event, but this scenery reflected fresh.


 If you look closely, it is the 20th anniversary, and it is surprising that Mitsukoshi's Snoopy project had that much history.



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 In 1905 (Meiji 37), Mitsukoshi, a long-established department store that declared the Department Store, did you use Snoopy characters as a promotion tool for the first time in Japan?

 That doesn't seem to be the case, but the Lexi on the edge of Ginza and Snoopy was surprisingly old (although it was late since Heisei).

  


 In 1950, Snoopy appeared in the picture book "Peanuts" by American cartoonist Charles M. Schulz.

 


 In 1999 (= 1999), "Snoopy in Ginza" began as a pre-event for its 50th anniversary.

 


 So, roughly speaking, it can be said that Mitsukoshi played a role in the background that Snoopy suits well in Ginza.

 


 You can announce what you are doing when you are walking around at this time.

  


 If the first generation of Mitsui Kimono Store, the predecessor of Mitsukoshi, is also alive.

 


"I want to give up my family to Snoopy!"

 


 He said. (Let's play Lexi's Ike-chan in the BGM in this guide!)

 


 However, unlike Matsuya Ginza's "Snoopy Exhibition" introduced earlier, this is an event that is almost exclusively for merchandise.

 


 There are no original drawings or smart installations.

  


 However, the number and type of characters and goods are infinite! So

  


 Snoopy ♡ Love Atashi has been buying adults by hitting the money (less than half of the amount) for a long time ~ (>_<)

  


  


 Heisei's last "Snoopy in Ginza 2018" will be until August 12!

  

  

   

   

 ↓ Click here for past articles by De Niro, a correspondent returning to Hokkaido for Obon. ↓

  

◎Bar Lupine in Ginza (as of May 31, 2016)

Dazai_Osamu_at_Luan.jpg
 Dazai's short novel "Hundred Views of Mount Fuji" comes out with the phrase "Fuji looks good on the moon grass". Is there any problem?

  


◎Snoopy Exhibition in Ginza (March 4, 2018)

  


◎Bra “Noh” (as of June 28, 2018)

  


◎Cat's Travel Story (May 14, 2018)

  


◎Inbound class participation report (probably) (as of July 31, 2018)