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200 years in Nihonbashi - Initiatives for the 200th anniversary of its founding ~Eitaro Sohonpo ~

[rosemary sea] August 21, 2018 12:00

This is a rosemary sea, which plans and covers "gifts and enjoy yourself."

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Eitaro Sohonbu Co., Ltd. celebrated its 200th anniversary this year.

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In 1818 (1818), Tokubei Hosoda, who had been a confectionery business in Hanno City, Saitama Prefecture until now.

I went to Edo with my two grandchildren.

And we set up the name "Izutsuya", which will be the cornerstone of the Japanese confectionery business as Eitaro, which continues to date.

Please refer to the article two years ago for the story of "Kintsuba" by Yasubee Hosoda (first generation Eitaro), the great grandson of Tokubei Hosoda.

Click here for "Eitarou Sohonbu 2-Each product and interesting story 1-".

/archive/2016/06/post-3421.html 

 

Eitaro Sohonbu is headquartered in Nihonbashi, where the first Eitaro set up a store, and is engaged in the confectionery business.

In order to start the next 200 years, we have also renewed our corporate motto. "Eitaro challenging the richness of the mind."

Eitaro will continue to make safe, secure and delicious sweets and deliver them.

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Initiatives for the 200th anniversary of our founding ...

200th Anniversary Logo -jpga.jpg

Established the 200th anniversary logo

It expresses Eitaro's attitude of eliminating frames and challenging without being bound by molds.

 

Web "200th Anniversary Site"

Click here for the homepage of "200th Anniversary Site" by Eitarou Sohonho.

⇒ http://www.eitaro.com/200th/

 

※ You can also enter it from the homepage of Eitaro Sohonho at the end of the sentence.

Contents include "Eitarou Sohonho 200 Years History", "History Video", "Making Method Video", "Introduction of Commemorative Products".

The theme is the 200-year history of Eitaro Sohonho, but you can also see that "links to each brand" and "various SNS" are enriched, and that Eitaro Sohonho is heading for the future.

 

・Video 1 "History Video"

Eitaro Sohonho's 200-year history from its founding to the present is combined with illustrations and photographs to create a series of picture scrolls.

It's about 3 minutes and 40 seconds with music.

 

・Video 2 "Umeboshi Candy Production Method Video and Kintsuba Production Method Video"

This is a photograph of the manufacturing process of two representative products, Umeboshi candy, which manufactures candy, and Kintsuba, which manufactures raw confectionery, at the factory of Eitaro Sohonho.

It is a content that allows you to enjoy a factory tour in the video.

It's about 4 minutes and 45 seconds each.

 

・Instagram (It also links to Facebook and Twitter.)

It seems that Eitaro's sweets photos, manufacturing photos in the factory, Nihonbashi Main Store, and even Nihonbashi Bridge are scheduled to be uploaded at any time. Please look forward to it.

 

Sale of commemorative product "Eitaro Candy Memorial Can"

In October of this year, "Eitaro Candy Memorial Can" will be released as a 200th anniversary limited product.

I can't wait for the release.

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Eitaro Sohonbu Co., Ltd.

7th floor of Eitaro Building, 1-2-5 Nihonbashi

IMG_20180813_111110a.jpg

Eitaro Sohonbu Nihonbashi Main Store

1-2-5, Nihonbashi

03-3271-7785

Business hours 9:30 to 18:00 (Mon-Sat)

Regular holidays Sunday and public holidays

Click here for the website of Eitarou Sohonpo.

⇒ http://www.eitaro.com/