On November 30th, the city of Nihonbashi was dyed with crimson light, and together with the gorgeous illuminations of the row of cherry blossom trees on Edo Sakura-dori St., the light-up "Shinkomachi (Hikarimachi)-Nihonbashi-" that brightly illuminates the entire area, appeared for the first time.
Period November 30-December 28 17:00-23:00
This is a new design wrapped in "Komon * Winter Akari", which has been arranged in a modern style as an embroidery of light with the theme of Edo Komon, which has a connection to Nihonbashi.
Held area: Mitsui Main Building, Nihonbashi Mitsui Tower, Coredo Muromachi 1.3
Collaboration area: Edo Sakura-dori St., Nihonbashi Mitsukoshi Main Store, YUITO, YUITO ANNEX, OVOL Nihonbashi Building
At Edo Sakura-dori St., "Edo Sakura Illumination 2018", which is colored red and champagne gold, is being implemented.
During the period, various programs such as provision of limited warm menus at each target store, SNS posting campaign of "Edo Sakura Illumination 2018" cooperation measures, "Edo Komon and Ise Katagami" talk live related project "Komon * Winter Akari" are organized.
