Chuo-ku Tourism Association correspondent blog

Hello. This is a new correspondent, Hanes.
The other day, I went to see "Shinku no Hikarimachi-Nihonbashi-" (until December 28) introduced by senior correspondent Sam!
The Edo Sakura-dori St. and surrounding buildings are dyed in warm colors.
Even in winter with a strong image of cold colors such as snow and ice, it is lit up that makes you feel strangely warm.

■Nihonbashi Mitsukoshi Main Store
The Renaissance-style building shows a different look than during the day.
Is it only me who feels the warmth unique to Japan like Kotatsu?



■Mitsui Main Building
This building, which has been designated as a national important cultural property, is also lit up in red when viewed from the front. (* The side is shown.)
Photographed together with Edo Sakura Illumination 2018.
It shines with the contrast between the white of the building and the red of the illuminations.



■COREDO Muromachi 1
The embroidered light with the theme of Edo Komon is shown.



■Nihonbashi Mitsui Tower
Similarly, even if it is lit up with crimson, the way it attracts is different!
The warm atmosphere is transmitted.



■YUITO
Each part of the building is lit up in a different way.



■OVOL Nihonbashi Building
It's a cool finish when viewed from a distance, but if you look closely, the details are unique to Edo.



The illuminations are coordinated throughout the area.
Wouldn't it be fun to look around various buildings?



■ECO EDO Nihonbashi Warm Goods Gift Campaign
And a happy project linked to Instagram is also being held!
It's easy to participate.
Just take a picture of Edo Sakura Illumination 2018 and post it on Instagram with "#ecoedo Nihonbashi".
Present the posting screen at the Nihonbashi Information Center located on the first basement floor of Coredo Muromachi.
You can get one of your favorite goods from warm drinks and bath essences.
Since the number is limited, we may not be able to meet your request.
It will end as soon as it runs out, so please join us as soon as possible.


(I had a high-quality Honkuzuyu "Yuzu / Ginger" (Nara Mahorobakan) using "Yoshino Honkuzu" from Nara Prefecture!)

It's just two birds with one stone that you can take Instagram-worthy photos and get warm goods carefully selected by the antenna shop in Nihonbashi Muromachi!
Instagram users need to check it.

■Warm fair
In addition, a fair where you can enjoy original hot food and hot drinks is also being held!
Since we have tied up with a popular Nihonbashi store, the menu is only worrisome.
For more information, please refer to the following URL.

※This article has been approved by the person in charge of the event.