Chuo-ku Tourism Association correspondent blog

 The center of commerce Chuo-ku There are many lively shopping streets in Japan.

Correspondents visit, see, and hear the shopping streets that are loved by the locals, prospered with the residents, and familiar to them. It conveys the lively charm and vitality, special information, etc. Chuo-ku This is the 7th "correspondent's Shopping Street Visit" that introduces the shopping associations and shopping streets.

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◎Correspondent Visit to Shopping Street (7th)◎

We are working on creating a clean and safe "Ginza-like" city!

/ Ginza Street Federation

 

It has been two and a half years since I started eating and watching Ginza.
I love Ginza today, and that is also the chairman of the Ginza Street Federation.
I am excited to be able to listen to various stories.
I visited the Ginza Miwa Building, which is just behind Mitsubishi Tokyo UFJ on Matsuya Street.

 

★How many years have you been founded? When did you start the oldest shop?
Founded in 1919 (Daisho 8), it is the largest and oldest store association in Japan.
The predecessor was the Kyoshinrenkai, which was made to oppose the removal of willows on Ginza Street.
In 1930 (Showa 5), it was renamed "Ginza Dori Renaikai" and merged with Harumi-dori St. in 1950 (Showa 25), and continues to this day. It seems that it became a general incorporated association in June of this year.

The oldest shops around 1800 years ago include Ginza Echigoya, Ginza Kunoya, Ginza Daikokuya, etc., and when it comes to the old shops as the founding, there are Toraya and Hatoido.

 

★Where is the target of stores and offices of the Ginza Street Federation? What kind of shops do you have?
The shops and offices are located along Ginza Chuo-dori from Ginza 1-chome to 8-chome and along Harumi-dori St. from Sukiyabashi to Miharabashi.
Currently, about 230 companies are members, and there are many long-established shops that have been around for a long time.
Especially in these two streets, there are a lot of professional retail stores and overseas brand shops.

There are many shops in Ginza called XX No. 1 or Ginza Main Store.
There are many patterns in which shops that came in from overseas first open in Ginza, but there are many patterns.
Most of the shops have joined this federation.

★What kind of customers do you have?
This is based on a questionnaire we took during our sister tie-up with Singapore in 2001.
It seems that friends in their teens and 20s are parents and children in their 30s and 40s, and couples in their 50s and 60s often come. .
In addition, men are mainly shopping, and women are mainly gourmet.

When I was in Osaka, I was about 50 years old.
There was a clock I really wanted, and he said, "I dream to buy it someday at Tiffany in Ginza."
I've heard about it.
And I always have dinner in Ginza on birthdays and anniversaries, too.
Souvenirs for returning home often are "things bought side by side in Ginza".
I was quite sympathetic to the results of this survey.

And recently, it seems that the number of young people has increased due to the advancement of casual fashion.
In addition, there are many customers from overseas, especially from Asia.
At department stores in Ginza, you often see the display of product descriptions in Korean and Chinese.
In recent years, there have been a lot of copies of the brand, Mr.
I think there are many people who come to shop because "Ginza has real things."
I think the sense of security of buying in Ginza is also a proof that it is a world-famous brand called "Ginza".

 

★What's the appeal point?
I thought this was something that the President was really working hard.
First of all, Ginza must be beautiful, and customers who came to Ginza.
You have to be a city where you can shop and eat with peace of mind.
It seems that various activities are being carried out to create a clean and safe city.

Pick up garbage three times a day and clean up the entire Ginza twice a year.
It also seems that there are earthquake disaster drills and environmental beautification campaigns conducted with the police.

I thought it was natural, but Ginza is certainly beautiful.
Because the person who came to Ginza for the first time is Ginza like I longed for and imagined.
I felt that the members of the Federation were making various efforts where they could not see it.

Also, I would be happy if there was something like Ginza points that you can earn if you shop in Ginza.
That's my hope, I'll think about that in the future ...
It seems that you can boast to everyone just by holding a Ginza card (* ^^ *)

 

★Are there any PR items, festivals, sale information, or events that will be held soon?
The nearest place is the silver bura 2010 on the Yukata of August 1.
Of course, you can enjoy the event even if it is not a yukata, but you can enjoy the event.
For those who come in yukata, there are plenty of raffle and first-come-first-served gifts.
I'm glad that there is also a free dressing service!

I received such a cool pamphlet and a fan!
In this brochure, there is a map and a list of supporting shops!

Sunday, August 1, 2010 13-16:00
Please come in a yukata.

At the end of August, there is also an earthquake drill.
Local residents, offices, governments, public utilities, etc. work together.
This is also a wonderful event by people who love Ginza.

Also, the Ginza Festival, which is held from October to November, will be held from this year.
Autumn Ginza 2010-Silver Bra from the Future
It's changed to the title!

The main program is the Jazz Festival!
This festival is hosted by the Ginza Street Federation, the All Ginza Association, and GILC.
The GILC (Gilk) is the International Brand Committee.
There are 12 international brands with shops on Harumi-dori St. and Ginza Street.
It seems that it was established to cooperate to revitalize Ginza.

The fusion of long-established stores and trends, the fusion of Japanese tradition and overseas.
It is a wonderful event recommended by the president, which is typical of Ginza.

Oh, I also got another map of Ginza.
It is called GINZA MAP 2010.
The entrance of the Ginza subway is written.
The Ginza subway has a lot of exits, so this is convenient!
 

 

Finally, I would like to summarize today's interview.
The word I heard many times from the president was the word "Ginza-likeness".

We also talked about the Ginza 56-meter rule, but we also talked about the Ginza 56-meter rule.
This is also said to have been enacted because ultra-high-rises are not suitable in order to pass on the uniqueness of Ginza and the charm of Ginza to the next generation.

I'm a genuine Naniwa kid, but I love Ginza.
I ate in Ginza, bought it in Ginza, and it's worth it.
I think it's one of the brands of Ginza.

Mr. Chancellor was very pleased with this word.
So that you can always think so.
In order to continue to be such a Ginza
The Ginza Street Federation became the core of various street associations, town associations, and various organizations in Ginza.
He said passionately that he wanted to create a city.

And what impressed me was not to mention the name Ginza.
He said that he wanted to work hard to pass on the uniqueness of Ginza with a humble feeling.

Some people may feel that Ginza has a high threshold.
But for the past two and a half years, I've never felt the height of the threshold at any shop.
Whether it's an ultra-luxury brand restaurant or a long-established kashiko shop
When I went inside, I was friendly and friendly staff.
This also conveys the President's passion for Ginza throughout Ginza.
I thought it was because you had the same feeling.

I also like Ginza today, so I'm listening to the story.
It was just too hot to talk, and time passed quickly (^^;

 

Finally, I am the President in front of the office.
I took a picture of Toshiyuki Kosaka!
He was very dundy, but easy to talk to (*^^*)

   

 The mark of this Federation seems to have a weight design.
There are 8 Ginza, so it seems that there are just 8.
This is also a Ginza-like logo mark.★

 

Thank you very much for the fun and valuable story during your busy schedule.

 

 

You can drink "Asahi Super Dry" extra cold below freezing in Ginza.
On the third day of the three consecutive holidays, it was very hot, but there was a huge line.
Ginza Street, the intersection of 1-chome, next to Diamond Shiraishi.
It seems that it is a limited-time antenna shop until the end of August.

 

I asked the staff on the table.
They use a special server and are now minus 2 degrees.
It seems that you will be able to drink at various shops from now on (*^^ *)

I'm not good at beer, so I only interviewed (^^;

 500ml can take about 5 minutes, and 350ml can take about 3 minutes.
Some household equipment is cooled down to a temperature range below freezing (~2°C to 0°C).

 Click here for more information.

 

 

 

Today is Tanabata, isn't it?★

The Tanabata Sweets Fair is held in Ginza's depa basement, Mitsukoshi, Matsuya, and Matsuzakaya.

 

★Tanabata festival Warabimochi of Genkichichoan

The strips are cool and delicious~ (*^^*)
Warabi mochi is often not sweet and kinako is sweet, but it is often sweet.
Here, the rice cake itself is sweet and the kinako is not sweet.
You can cool it well and eat it smoothly (* ^^ *)

 

Add flavor with red beans and smooth rice cake with smooth rice cake.
The bamboo leaves and strips made with yokan are served.
The star shining in the night sky is expressed with gold leaf. (From the shop's website)

Genkichichoan has a Ginza main store on Ginza Street in Ginza 7-chome.
But there are also Kamakura main store and Okayama main store.
It's like a Japanese confectionery that originally originated in Okayama.

On the second floor of the Ginza Main Store, there is also a tea dormitory, Kichichoan. It's also in Ginza Matsuya.
The homepage of Genkichichoan

 

★Tanabata shrimp cracker of Katsura Shindo

Katsura Shindo is a shrimp confectionery company in Nagoya.

Seasonal products such as Setsubun, hydrangea, Valentine's Day, Summer Festival, Hinamatsuri, etc.
I'm always looking forward to it because the design is elaborate and the taste is delicious.

The biggest one of the Tanabata shrimp crackers is the lyrics of Tanabata (* ^^ *).

　

 Shrimp rice cracker with a pinkish feeling
It has the strongest flavor of shrimp and claims shrimp, but it claims to be shrimp.
After all, I like this white soft one best!

In the coming season, besides the summer festival, shrimp crackers such as playing in the water of goldfish will be sold.

　

Katsura Shindo is located in Nihonbashi, Ginza Mitsukoshi, and Matsuya Ginza.

Katsura Shindo's website

 

★Hanazono Manzu with Yoshi Nomoto Kuzuku (at the sweets fair in 2009)
My name is Tokyo famous confectionery Hanazono.
There is a main store near Hanazono-jinja Shrine in Shinjuku, and it is a long-established store that has been in business for 174 years.

It seems that "wet sweet" or "Hanazono Manzu" are classic, but it seems to be a standard thing.
At Tanabata Sweets, there is a lot of kuzu with Yoshi Nomoto Kuzu. ★I bought it because it's cute.
There was another tomato flavor, and it looked good when I bought one by one in terms of color.
I couldn't eat tomatoes, so I made them two ordinary ones (laughs).

It's delicious when cooled and eaten~
The size is just right. The crust part is plump and the inside Koshian is also good!
By the way, Kuju mochi in Kanto and Kuzu mochi in Kansai?
The manufacturing method, including the historical background, is completely different!

Hanazono Manto is located in Ginza, Mitsukoshi in Nihonbashi, and Nihonbashi Takashimaya.
Hanazono's homepage

Not only Japanese sweets but also Western sweets Tanabata sweets are available.
When you go to a department store, be sure to feel like Tanabata at the sweets section (* ^^ *)

 

 

 

It is a tonkatsu of Hirata Ranch with its head office in Yamagata Prefecture.
The first time I ate was on a department store about four years ago.
After that, it was made in Tokyo Midtown and ate there (* ^^ *)

During this time, while walking around 6-chome in Ginza, I found Hirata Ranch!
I went there right away!

Even though it is Ginza, the lunch of Sangen pork roast wins is 1100 yen (* ^^*)
At first, I ate it with seaweed salt. This is also delicious!
But after all, I have this sweet sauce. 

I also like the Japanese flavor of the onion.
I ate it after a long time, but it's still delicious~ (*^^*)

　

Hirata Ranch has a shop in the basement of Matsuya Ginza.

Hirata Ranch homepage