Chuo-ku Tourism Association correspondent blog

We visited an exhibition at the Shiseido Gallery in Ginza 8-chome, "Creating Shiseido Beauty by Makoto Nakamura".

Makoto Nakamura worked on a representative advertisement for Shiseido from the mid-1950s to the 1980s.

Everyone may have seen advertisements modeled by Mimari Maeda and Koyoko Yamaguchi.

"One business, one company, one life, one advertisement"

 

Under the motto, he spent his life visualizing Shiseido's image and has created a number of legendary advertisements.

 

 

Nakamura was born in Morioka in 1926.

 

It seems that he came to have a longing for painting and design because he was fascinated by the beauty of Shiseido posters affixed to pharmacies when he was a boy.

 

At the venue, a photograph of a monochrome small boat taken by Mr. Nakamura in high school was exhibited.

Even though it was a normal shore and a boat, it was a very poetic screen, and the beautiful completed composition was impressive.

 

After that, Mr. Nakamura, who went to Tokyo Bijutsu School, finds a poster by Setsuko Hara of Shiseido, which was affixed to a storefront where there was no product after the war.

 

Nakamura knew that it was a poster distributed by Shiseido to encourage shopkeepers who had nothing to sell, and decided to work at Shiseido and hit the gate.

 

Then, I was able to work as a part-time job at the advertising department where Fumio Yamana, who designed the cover of "Hanatsubaki", which I longed for as a boy, and in 1949 he joined as a full-time employee.

 

In 1957, I worked on perfume advertisements on behalf of my seniors, and since then I have been working on many Shiseido advertisements.

 

 

Above all, perfume is a product that becomes the face of a cosmetics company, and it is related to the brand image of a company, so it has been raised carefully.

 

One of Nakamura's perfume posters is as beautiful as poetry.

 

"Expressions, atmosphere, and air that cannot be expressed in counts.

 

It's not just about making advertisements, but

"Opening up the future of Japan with the beauty of Japanese women."

I felt a spirit similar to Mr. Nakamura's prayer, as if he always kept in mind.

 

An elegant and quiet passion and elegance.

　Ginza, the largest luxury commercial area in Japan, had many alleys until the Showa 30s.
There are quite a few wooden houses on the back street, and wooden houses must be built at least 50 cm away from the border under civil law, so there is inevitably a gap of more than 1 m. There were many residents, so in fact, a private road, that is, an alley, was built more than that of the convenience of life.
However, since it is a land that was said to be "Soil Issho Kin Issho", the wooden houses were more and more destroyed or burned down by fire (at this time there were many fires). Building has been built.
Non-combustible buildings are built in contact with buildings, so the alleys, which are private roads, were absorbed by new buildings and disappeared.
　At that time, the private road was the property of the landowner, and the people who passed there seemed to be inevitable if the landowner built a building and could not pass the alley, so if you built a building, it was natural to build a building on the site.
　At present, it is said that even private roads, people who use them on a daily basis have the right to pass, and private roads cannot be closed without permission. To put it difficult, there is a precedent that the right to pass on a private road can be obtained at the time of acquisition, and that right (passing ground role) can compete with the landowner without registration. In other words, even landlords can't close or crush private roads without permission.

　Well, such a difficult story is that there are still back streets where old wooden buildings still remain, and alleys left in consideration of convenience even when it becomes a building, and there are hidden luxury bars in it, and there are izakayas for office workers.

　This time, let's introduce one of them, the alley of Ginza 8-chome.
There is an alley that runs from Kinharu Street to Namiki-dori St. on Ginza 8-chome, sandwiched between Hanatsubaki Street and Gomon Street, which is a luxury social hall. There is an alley that was called "Success alley" by senior officials and elite office workers.

In the past, it used to continue from Ginza Street, but because the space between Ginza Street and Kinharu Street is too narrow and dangerous, now a locked door is installed and cannot pass.

So now, the entrance near the famous sushi restaurant "Kubei" on Kinharu Street is the starting point (marked by my French), passing through the alley lined with bars, and then passing through the alley with "Porsche Building" on the left, it will be Namiki-dori St., ahead of which will be a large road rather than an alley.

If you go straight through Sotobori-dori St. and JR elevated tracks and cross Hibiya Street, you will eventually reach Kasumigaseki and hit National Diet Building. (Approx. 15 to 20 minutes)

It was located in Ginza 8-chome, and if you go straight on the path that became wider and wider, it would have been called the "good alley" because it hit National Diet Building, the pinnacle of Japanese politics.
Well, in fact, it was also called "Obi Yokocho" because drunks often do tubs in dim alleys ... (laughs).

Ginza SUZU CAFE, a cafe I went to on Saturday

This is a cafe in Shibuya, the second store in Tokyo is Ginza.

Located on the 6th floor of Ginza Trecious Building, it's not crowded with Saturday!

An atmosphere that is easy for even a girl to go to★

It's a hideaway cafe that really doesn't want to teach people too much.

There are wooden tables, sofas, etc.

It's an interior of various colors and designs.

It's not confusing, but it's strangely calm.

I was sitting on the sofa seat, so I was quite relaxed (* ^^*)

Royal milk tea ice cream was also delicious (*^^*)

Let's go again♪

Suzuka Fe homepage

Walking around the city of Ginza, I was walking around.

On the wall of the construction site in Ginza Matsuzakaya

The scenery of Ginza was introduced in Nishiki-e.

Here's one of them.

           A map of Edo famous Obari-cho

              Yoshimune Utagawa painting

           1863 (Bunkyu 3)

It depicts the appearance of the 14th Shogun Shigeru, who passes in front of a kimono shop in Owaricho.

Owaricho is around the current Ginza 5-6 chome.

Exhibit ：Chuo Ward Local Tenmonkan (Time Dome Akashi)

CENTRE, which opened on June 22, last year, celebrated its first anniversary. I was interested in whether a new business format called "Ban specialty store" would be established, and I sometimes looked into it. To be precise, I was the most time in a family who loves bread, so I was ordered to be a "buyer". As you all know, we introduced it in early July, shortly after opening, and it quickly became famous as "Bread that can make a line." Today, I came to visit the eat-in in the store, which had no chance.

But I also wanted to buy bread, so when I told the clerk side by side in the line of bread, I was given a number tag and said, "I will deliver it to my seat when it is baked." That's why in the store. I'm wondering about it, "Egg Sand" 900 yen and "BLT Sand" 1200 yen Drink is 600 yen of milk from Biei recommended. Because there is only a bread specialty store, the bread used for sandwiches differs depending on the menu, egg sandwiches are made from Canadian pullman, and toasted BLT uses Japanese wheat square food. If you drop the ears of the bread, or if you drop it, only your ears will be served separately, but both of them "loaf bread ears" so they were left as they were. I like the skin of bread. It is a "sasuga bakery" with a combination of a slightly salty pullman, a slightly sweet square food and a perfect match with each ingredient. The bread you booked while saying satisfaction arrives, the exquisite timing. Next time, I would like to try French toast. It seemed to be delicious that the next seat was eating.

1-2-1 St. The bakery Ginza 1-2-1 Tokyo Kosoku Doro Konya Building TEL3562-1016 Bread Shop is closed from 10:00 to 19:00 eat-in, so please check before going out.