Official
Soke Genkichichoan Ginza Main Store
Founded in Okayama in 1946, the Ginza headquarters building "THE HOUSE" was reopened in Ginza 6-chome in October 2019. The 2nd to 5th floors are cafe restaurants where you can eat. He said that he named it with the desire to be a place where he wants to return, a place where he can smile, and a place where he can feel the most relieved. Mr. Nishizawa of the public relations says that we use the fruits of the four seasons to replace the products every season and want customers to feel the season. There are some classic Japanese sweets, but new-like products using seasonal fruits are lined up, and it feels like a Western confectionery. Some fruits are from their own farms, and anko is also made in-house and changes the sugar content and texture for each product. Despite the impact of COVID-19, we are focusing on inbound and young people. I visited in May, but remember not to worry about entertaining visitors by displaying dolls and carp streamers from Nebuta in the store. Fruits used include loquat, peach, muscat, cherries, apples, melons, persimmons, pears, etc.
Rikuno Hoju
Muscat of Alexandria from Okayama Prefecture is wrapped in fertilizer (soft rice cake) and covered with sugar. In early summer and early autumn, the ripeness of Muscat changes, so the taste changes, and it is an interesting product where you can enjoy seasonal variations. Sales period From early May to mid-October
Shimizu Hakutozeri
Fruit confectionery made from fruit juice of Shimizu white peach. The sales period is from mid-April to late August
Biwa no dew
Uses two whole loquat from Ehime prefecture. Relatively new nature series (using whole fruit) Sweets wrapped in nectar with loquat jelly. Sales period From late March to late April
Oribe nishiki
Yaki bun wrapped sweet potato antokoshian with kizami chestnuts. A standard product with the name Tsukuyomi (sweetness using tsubuan)
Blessings of the Shikanarukan brand
Jelly made from 12 kinds of juice. A rich taste of fruit. Pectin (plant-based), collagen, dietary fiber are included in health-conscious consideration.
Shop details and event introduction
Soke Genkichichoan Ginza Main Store
〒104-0061 6-9-8, Ginza, Chuo-ku
TEL 03-5537-5457 Open 7 days a week from 10:00 to 20:00 on weekends and holidays until 19:00
※Ginza Genji fireflies viewing party will be held for the first time in three years from June 6th to 12th.
Time is from 18:00 to 20:00 Why don't you feel cool in Ginza on a hot night?