Official

　October 19·On the 20th, around Hoda Ebisu Shrine (Nihonbashi Honmachi 3), "Ebisu-ko Bettara City" is being held for the first time in three years in line with the COVID-19 disaster.　　　　　　　　　　　　　　　　　　　The “Ebisu-ko” (annual event that worships Ebisu God and calls related parties) held at a merchant on October 20 is a business tie-up.·household miniature shrine is an important practice for merchants who wish for safety at home.·It originated from the fact that a city that buys sacred tools, offerings, etc. stood in front of the gate. Since the middle of the Meiji era, pickles (betta pickles), which are lightly salted radish pickled on the floor of rice koji, began to be sold and became popular. It is said that it became a specialty, and the name "Betara-shi" became established.　　　　There are large lanterns in front of Hoda Ebisu Shrine, and various worshipers along the surrounding roads.·When the dedication lanterns lined with the names of the companies are displayed and the lights are lit, the atmosphere becomes even more appreciated.　　　　　　　　　　　　　　　　　　　　　　　For a limited time, the opening of Ebisu image of deity in sacred object of worship, which is said to have been made by the master Unkei of the Kamakura period, is held.　　　　　　Every year, portable shrine, Children's portable shrine, and floats go around the town to imperial procession on the 20th, and Bon Odori is performed, but this year it is canceled according to the COVID-19 guidelines.　　　　　　　　　　　　　　　　In the vicinity of Sugimori Shrine (Nihonbashi Horidomecho 1), which is said to be the enshrining of Ebisu God in later years, the fair of the Ebisu God Festival, commonly known as Betara City, stands, and the neighborhood is lined with stalls that hear about 500 in total, including traditional crafts, eating and drinking and merchandise.