Profile I want to be an Edo kid
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Visit reconstruction architecture from the Great Kanto Earthquake
Takashimaya Nihonbashi Store (the name at the time of its foundation was Nippon Seimeikan), which was founded in 1933 as a reconstruction building following the Great Kanto Earthquake. Sadataro Takahashi, who is also known as a designer of the Kamikochi Imperial Hotel and Kawana Hotel, was in charge of the design. In Western Europe, the design of Japanese-style architecture can be seen everywhere. At that time, along with the Mitsui Main Building, it was said that it was one of the two luxurious buildings in Tokyo. Later, from 1975 to 1940, Togo Murano, who inherited Takahashi's design and skillfully adopted modern architecture techniques. In 2009 (2009), it was evaluated as "the whole is highly complete as an inseparable architectural work and is important as one of the representative department store architecture in Japan", and was designated as a national important cultural property for the first time as a department store building. (Designated name: Takashimaya Tokyo store)
Hundred Views of Chuo-kuHistory, cultureAround Nihonbashi and KyobashiI want to be an Edo kid
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Edo merchant sales promotion tools and secrets of business
Looking at the poster affixed to Tokyo Station, I was fascinated by the title and went to the Money Museum. Looking at the special exhibition corner inside the museum, the world of Edo merchants spread out there. I looked at the contents of the exhibition with the aim of learning what the business of the Edo period was like without the Internet or digital equipment. At the exhibition corner, merchant signs and 1,000 boxes were displayed as "tools for business", and it was introduced that a new commercial law without cash was created in an era when selling was commonplace. In addition, as a "drawn merchant", Nishiki-e, such as goldfish sales and insect sales, was exhibited, and I was able to feel the aggressive attitude of Edo merchants. Edo merchants have a history of promoting business by letting popular painters draw shops that are crowded with popular painters, utilizing "Noren" as an image strategy of a large store kimono shop, and developing business by repeatedly devising various ideas. . I imagine that it is the secret of the business that Edo merchants value their sensibilities as humans and nurtured through interaction between people. And now that the Internet and digitalization progress, I felt that it was important to learn the secrets of business from the exhibition of this "drawn Edo merchant" and utilize it in the business of Reiwa.
Correspondent's recommended informationEvent InformationHistory, cultureAround Nihonbashi and KyobashiI want to be an Edo kid
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Take a break with Kintsuba and coffee
I want to be an Edo kid
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Christmas tree shining when laughing
I want to be an Edo kid
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Tokyo Ilmilia 2024-2025 Hikari spreading to the future
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The lively Nihonbashi Kyobashi Festival
I want to be an Edo kid
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Asian Bistro Dai Nihonbashi Store
I want to be an Edo kid
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Tsukiji Suzutomi Sushi Tomi Main Store
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“ECO EDO Nihonbashi 2024”
I want to be an Edo kid
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Okashiji Shigeda
I want to be an Edo kid
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The architecture of Togo Murano, which continues to live for 40 years after his death.
I want to be an Edo kid
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See Shoen Uemura, Matsutaka, and Junyuki of the Third Generation of the Order of Culture
I want to be an Edo kid