Edo merchant sales promotion tools and secrets of trading
When I saw the poster on Tokyo Station, I was fascinated by the title and went to the Money Museum. When I looked at the special exhibition corner in the museum, the world of Edo merchants was spreading there. I looked at the contents of the exhibition with a desire to learn what business was in the Edo period when there was no Internet or digital equipment.
At the exhibition corner, signs of merchants and 1,000 boxes were displayed as "tools of commerce", and it was introduced that a new commercial law without cash was created in an era when shopping was commonplace. In addition, Nishiki-e paintings, such as goldfish sales and insect sales, were displayed as 'a portrayed merchant', and I was able to feel the aggressive attitude of Edo merchants.
Edo merchants have a history of developing business by drawing shops that are crowded with popular painters, using 'Noren' as an image strategy for a large kimono shop, and using various ideas to develop business. I imagine that this is the secret of the business that Edo merchants valued their sensibilities as human beings and nurtured through interaction between people. Now that the Internet and digitalization are progressing, I felt it was important to learn the secrets of business from the exhibition of this "drawn Edo merchant" and make use of it in Reiwa's commerce.
Location: The Institute for Monetary and Economic Studies, Monetary Museum
Period: Friday, November 8, 2024 → Sunday, February 2, 2025
Opening hours: 9:30 to 16:30 (last entry is until 16:00)
Closed during the exhibition: Monday, however, the museum opens on January 13 (Mon)
〒103-0021 1-3-1 Nihonbashi-Honishi-cho, Chuo-ku, Tokyo (inside the Bank of Japan annex)
TEL: 03-3277-3037 (weekdays 9:30-16:30)
Official