Edo merchant sales promotion tools and secrets of business
Looking at the poster affixed to Tokyo Station, I was fascinated by the title and went to the Money Museum. Looking at the special exhibition corner inside the museum, the world of Edo merchants spread out there. I looked at the contents of the exhibition with the aim of learning what the business of the Edo period was like without the Internet or digital equipment.
At the exhibition corner, merchant signs and 1,000 boxes were displayed as "tools for business", and it was introduced that a new commercial law without cash was created in an era when selling was commonplace. In addition, as a "drawn merchant", Nishiki-e, such as goldfish sales and insect sales, was exhibited, and I was able to feel the aggressive attitude of Edo merchants.
Edo merchants have a history of promoting business by letting popular painters draw shops that are crowded with popular painters, utilizing "Noren" as an image strategy of a large store kimono shop, and developing business by repeatedly devising various ideas. . I imagine that it is the secret of the business that Edo merchants value their sensibilities as humans and nurtured through interaction between people. And now that the Internet and digitalization progress, I felt that it was important to learn the secrets of business from the exhibition of this "drawn Edo merchant" and utilize it in the business of Reiwa.
Location: Monetary Museum, Institute for Monetary and Economic Studies
Period: Friday, November 8, 2024 → Sunday, February 2, 2025
Opening hours: From 9:30 to 16:30 (final admission until 16:00)
Closed days during the exhibition period: The museum is open on Monday, January 13 (Monday).
〒1-3-1 Nihonbashi-Honishicho, Chuo-ku, Tokyo 103-0021 (in the Bank of Japan annex)
TEL: 03-3277-3037 (weekdays from 9:30 to 16:30)