(Tentative name) "History of Edo's Hairstyle Collection and Barbers / Development of the Ono Group" ②
~ Hair Salon ONO Tsukude specialty store ~
This is rosemary sea, which covers "gifts and enjoy yourself" as effective digital content.
There is a very eye-catching show window on the left side of the building of the hair salon Ono group's shop "Tsuyadashi Senka Honten".
It is still in the tentative name stage, but it is said that it is "Edo's hairstyle collection and the history of barber / development of the Ono group".
In the foreground, there are 16 types of Chomage, and in the back, "Barber History Walk" and "Ono Barber Shop-Heatheron Ono Group History" are written.
On February 15th, "Chobun" was introduced as the first installment.
This time, as the second part, we will show "Barber History Walk" and "Ono Barber Shop-History of the Ohno Ono Group".
Mr. Etsuji Ono, Representative of Hair Salon ONO Ono Group, also took care of this time.
Then, from "barber history walk" ...
Barber History Walk Part 1
■ It's smart, ukiyo-do in Edo.
Ukiyo-doko written by Shikitei Sanma.
In the Edo era, men called "Higami", and every day, men were concerned about hair care as many people went to hairdressing.
The hair bed was open from early morning till late at night, and it was a place for the townspeople.
The rumors were faster than the legs and played the role of an information center.
Barber History Walk Part 2
■ History of Use in the West
In 1705, the emperor of Russia established a mustard tax.
The beard dish was imported from Japan, and the wig became the center of fashion since the 18th century.
After the French Revolution in 1789, men lost their long styles and wigs seen in the nobles.
In the middle of the 19th century, the Victorian Age ruled the morals and manners of ladies and gentlemen, and had a major impact on the world.
At the end of the 19th century, the style of short cutting the back of the head became popular and became the standard male style today.
Barber History Walk Part 3
■ American dundism
At the end of the 19th century, many immigrants flowed in the United States after the Civil War.
The barber is in the golden age.
Barber Shop Quartet is born from people who gather at barber shops.
Barber History Walk Part 4
■ The symbol of the barber shop "Sign pole"
In the pre-modern West, surgeons also served as barbershops and were called barber surgeons.
It treats wounds, pulls teeth, and drains blood.
Because the disease was said to be caused by bad body fluids.
When I cut blood vessels in my arm and drained blood, I held it with a red stick and fixed my arm.
The bandage is wrapped around this stick with wind, and this seems to be the prototype of the "sign pole".
There are various theories that the blue color was added when barbers and surgeons were branched in U.K., or that the blue of the American star flag was added due to the growing patriotism.
Barber Alacarte
■ From haircut to gentleman
Under the decree of the Meiji Restoration and the Civilization and enlightenment, men cut the bun by haircut.
Creating a gentleman became a national policy, and Japan's "barber" began with a gentleman from the British Empire as a model.
Since that time, men's aesthetics and nail art have been a gentleman's favorite.
■ The establishment of a gentleman and the suppression
When we came to stand on par with Western countries, Japanese barbers also had a full-fledged technical system, and spread throughout the country with gentlemen's appearance.
The barber also spread hair care and skin care.
The consciousness of fashion has spread, and Mobo Moga has emerged.
However, in the era of war from the Great Depression, luxury became an enemy, and fashionable consciousness was suppressed.
■ From World War II to High Growth
The birth of youth culture
Japan, after the defeat of the war, entered a period of high economic growth in the 1930s.
The baby boomers appeared as consumers, creating a youth culture.
The oil shock continues from the 100 million middle age.
■ Diversified self-expression
Overcoming the two oil shocks, we will enter the bubble economy.
"Luxury is wonderful," consumption is heating, hairstyles are becoming more diverse, and the statue of gentlemen is old.
However, when the bubble bursts, "purity" is the key word.
After that, adult culture began to be reviewed.
■ From analog to digital age
Rapid digital networking is a catalyst for changing lifestyles and values, and consumer behavior has changed drastically, and "from things to hearts."
"Delegation" has become a keyword, respecting the establishment of personality and lifestyle, and the mature charm of adults has become a great value.
■ Borderless
Standard to be asked
Etiquette and manners suitable for rapidly internationalized businessmen.
Power to improve your impression.
In this trend, barber services have been born one after another.
■ The new era of barber
An era of moving in real time.
The needs of men and women for barber and beauty remain unstoppable.
It is the arrival of a new era of Barber.
What is required is real technology, real services, and high-quality human contact.
What kind of bridge will be made to the world of hairdressing and beauty accumulated over history and the course that should be pursued in the times?
・・・ Next is "Ono Barber Shop-History of the Ohno Group".
“Ono Barber Shop-History of the Ohno Group”
Ohno Barber Shop...
Former Edo kid born in Nihonbashi, Kojiro Ohno, the predecessor, studied under Sadayoshi Shinohara, who is said to be "the pioneer of modern hairdressing" and "the heavyweight of the Dainippon Beauty Association", and the head office of Yoshicho (currently Nihonbashi Ningyocho) After experiencing the branch of Josui Kaikan, the Ono Group opened independently in Ota-ku in 1934.
[1948]
Moved and opened Ono barber shop to Nihonbashi Honmachi.
I wrote "I will not wait for 5 minutes" on the wall and opened it.
[1959]
Moved to Nihonbashi 2-chome.
With the banner of "Promenade of Your Heart", we introduced nail polish for fingertips ahead of others.
[1965]
Dojima store opened in Osaka.
Etsuji Ohno, he started balancing academics and barbers.
[1969]
Etsuji Ohno traveled to Europe and returned to Japan after having a sister relationship with "Atocowacour" Molina Rio store and Claudemaze store in Paris.
[1970]
At the request of Seibu Department Store Mr. Seiji Tsutsumi, we opened Nihonbashi Ono in Shizuoka.
Mr. Etsuji Ohno will make a private room as the manager.
1973
The Nihonbashi Main Store has been completely renovated into three private rooms.
A dimming system was adopted, and marble was placed on the floor.
[1979]
Opened Shirokane Miyako Hotel.
[1980]
Aoyama store opened.
The "Leave Course" for busy trading companies has become a hot topic.
[1985]
The founder, Kojiro Ohno, passed away.
Mr. Etsuji Ohno, the second generation, became the representative of the Crupe.
[1986]
All private rooms are located in Hilton International, Osaka, and a lagjaly salon space.
The "Golden Key Course" of 50,000 yen was a hot topic.
[1989]
Moved the Dojima store.
We have a good sleep room and a shower room as a good sleep club, and we are particular about our five senses.
[1995]
The shower room at the Dojima store was opened during the Great Hanshin-Awaji Earthquake.
[1996]
The Imperial Hotel Osaka opened.
[2000]
All Nihonbashi Main Stores have been changed into private spaces.
We have set up a timetable course that can take advantage of the gaps in busy businesses.
2005
Opened "Glossless Men's Glossy Specialty" in Nihonbashi.
2006
Opened "PLUS MENS" in Hankyu Department Store Men's Building in Osaka.
[2009]
The Kamata store has been completely renovated as "Barbier" with individual spaces and ear pick rooms.
Enhance higher-grade services such as women shaving and nails.
In addition, the company formed a business alliance with the Jenttleman's Tonic "GT" in Mayfair, London.
Started sales of GT Men's cosmetics as an import agent.
[2010]
Relocated to the current location of Nihonbashi Muromachi 2-chome to 3-chome due to the redevelopment of Nihonbashi.
Opened "Tsukude Senka" on Chuo-dori and "iki" on the first basement floor connected to Mitsukoshimae Station on the Ginza Line.
[2011]
Added "Beauty Salon Angel" and "Ear Pick Specialist Shop Hokkori Room" to the Dojima store, and renovated it into a private room style for all rooms as "iki".
[2013]
The barber shops in Akasaka New Otani Main Building and Tower Building have been renamed "Hair Salon Ono" and reopened.
[2015]
First store opened overseas (Vietnam).
[2018]
The Aoyama store was relocated and opened as "Berbering Method".
[2019]
The Hotel New Otani Osaka store will be the first by dividing Japanese shop curtain.
Also, the second store opened in Hanoi, Vietnam.
・・Finally, this is an interview with Ohno.
Interview with President Ohno
We have never made "Chomage" or tied "Chomage".
There is no history of a barber shop, but as shown on this Chuo-dori and Kidai Shoran, it is the shopping street in the center of Edo, the cityscape.
However, it became more and more new, and Edo became more and more distant.
When the Olympics come inbound from all over the country and around the world, I feel like what is Edo.
We, as a barber business, have to tell Edo properly with a hairstyle.
Therefore, representative hairstyles from the early, middle and late Edo period are exhibited.
I also put three kinds of kabuki styles, and also the grand sumo ginkgo.
At the moment, we are preparing, but I wonder if there is no point unless we make a commentary book on the name of the hairstyle and how to identify it.
Then, for the time being, Chuo-ku people are also working on whether this will become a "town corner exhibition hall".
That's why the name is still a tentative name, and you may be told that you should have such a name to become a "town corner exhibition hall".
(The description of "history" in the back, which was before), the number of stores increased, so the amount of (text) increased, so I made it a folding screen type.
This alone costs a lot of money.
"Chomage" costs 200,000 yen per body.
It's an order, so please ask Mr. Katsura Yamada.
The Japanese daemon is the highest because it has a lot of hair.
There is a word "Sanbato".
The Chinese,
・ Knives used by cooks
・ Scissors for cutting clothes
・ A barber scissors
If you have these three "Katana", you can work anywhere in the world.
In the early Meiji era, Chinese came more and more from Shanghai in Kobe, and Chinese spread Western hairdressing.
I was late in getting in leather.
The barber shop in Kobe used Japanese razor all the time.
In Yokohama, a Western hairdresser came and learned "Western-style cut" directly.
Yokohama had the most Westerners, and many cruise ships came.
Among those people, I don't shave their faces on their own, but there aren't many (Western) barbers, so at first a Japanese barber shave with a Japanese razor, but he also got a lot of chips.
That's why I bought leather, chairs, and mirrors.
In Tokyo, I went to Yokohama and studied hard, went into a cruise ship.
There was a bridge called "Shipping Bridge" in Nihonbashi.
The first Western-style barber shop in Tokyo in earnest was a shop called "Nikaido" under the bridge.
I was able to buy leather, chairs and mirrors with the money I earned in Yokohama.
I think I bought it from a Westerner at first and imported it in time.
That's the inside of our shop (Tsukude Senshina Main Store), which is displayed as a validcan.
・・Ohno, thank you very much.
Hair Salon ONO Tsukade Specialty Head Office
1st floor of the CM Building, 3-3-3 Nihonbashi Muromachi
03-3211-7031
Business hours from 10:00 to 21:00
(Last order 20:00)
Saturdays, Sundays, and holidays from 10:00 to 20:00
(Last order 19:00)
Open all year round
Click here for the homepage of Hair Salon Ono Group.