Official
270th anniversary of the birth of Tsutashige, a gimmick of Sharaku Utamaro.
"Tsutashige", Juzaburo Tsutaya, was born in Shinkichi Hara in 1750. This year marks the 270th anniversary of birth.
Speaking of Tsutashige, he is known as a famous producer who sold Sharaku and Utamaro, the representative of beauty paintings, which were called "mysterious ukiyo-e artists" until a time, and represents the Edo period, which was listed as a major publisher in a generation from a rental bookstore in Yoshiwara. At the place where Tsutashige's "Koshodo" was located, there is an explanation board of Chuo-ku of "Juzaburo Tsutaya" Koshodo "remains".
Speaking of Tsutashige, due to the publication control of Kansei's reform, the image of "advanced cultural person critical of the system" is strong because it became a heavy halving fee (half confiscation of property), but "Yoshiwara's propaganda clever, Yoshiwara's ancestor, a book that fails using the tricks of Drisaku literary arts that play with a reputation in solid business and incorporating publishing and incorporating publishing.
In 1783, he monopolized the publication of Yoshiwara's prostitute guide `` Yoshiwara Hosomi '' and worked on Terakoya's textbook `` traffic '' to build a solid management base, while on the other hand, modern cultural figures, Nanpo Ota / Hoseido Kisanji and Harumachi Koikawa Publishing popular items such as Kyoka collections and yellow covers. It is said that Utamaro was a customer of Tsutashige for a period of time, and Bakin Takizawa served as a guard at Jukasha 19, which later became famous for "Tokaido Naka-Kurige". And it's amazing! What makes me feel that I sold Sharaku in 1794 (1784), three years after the reform of Kansei, which was painful. His current research reveals that Sharaku is Awa Kaze's Noh performer Jurobe Saito, but this "Sharaku Project" is a major work in Koshodo, a life-reviving Koshodo, `` Finding unknown painters and leading them to success It is the same as modern production production, "said writer Katsuhiko Takahashi.
Tsutashige also became a non-regressive person in 1797. The inscription of Tsutashige, selected by Kyoka friend Masamochi Ishikawa (Kyoka name Meshimori Yadoyano), states, "The skillful calculation, the place that extends beyond the Noh of others." It's the best compliment for merchants who finally do it with Daja (Taiko, a big store).
Reference Materials
"Juzaburo Tsutaya" Toshiyuki Suzuki Heibonsha, "Juzaburo Tsutaya's Job" separate volume Taiyo Heibonsha, "Edo's Bookstore" Yozo Konta Heibonsha
Koshodo Ruins 13-8 Nihonbashi Daidenmacho (Otemmacho Honcho-dori St.)
