rosemary sea

How about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

Rosemary sea is an elegant cover of "gifts, and enjoy yourself."

 

CLASSICS The Small Luxury is a specialty shop for handkerchiefs.

It is operated by Blooming Nakanishi Co., Ltd., a long-established wholesale business that has been established for 140 years.

The Roppongi Hills store was opened in 2003, and in 2016, the Nihonbashiningyocho store was opened in Nihonbashiningyocho, where the company was founded.

This time, I visited the Nihonbashiningyocho store.

 

Mr. Noda of Blooming Nakanishi Co., Ltd. CLASSICS the Small Luxury explained.

Let me introduce you to you.

Prices are shown at pre-tax prices.

 

Thank youberry berry match
2,500 yen

Thank You Berry Berry Match 2,500 yen How about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

If you read the pattern at the top, you will certainly say "Thank you Berry Berry Match! (Thank You Very Very Much!) That's right.

Thank you very much!

I'm embarrassed to tell you face-to-face, but in fact I'm full of gratitude.

Why don't you give it a sense of humor in such a case?

 

The letter "39" is expressed with cute and three-dimensional embroidery.

This piece is designed with a simple cotton white fabric with a transparent feel like a canvas.

 

But look at the left side of the first image.

This handkerchief is a handkerchief with a strawberry pattern when folded, right?

Therefore, when you give a gift, you can attach a "description" like the right side of the image for free.

 

LOVE FLOWER
2,000 yen

LOVE FLOWER
2,000 yen How about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

Love filled with various flowers.

LOVE has many meanings, such as not only love for lovers, but also desire for happiness for family and friends.

Why don't you tell your feelings that you can't say in words with this handkerchief?

 

The word LOVE is drawn on the flower, but when folded like the lower right, it is usually a handkerchief with a flower pattern.

 

Protruding cookies
2,000 yen

Protruding cookies
2,000 yen How about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

It is a fun item with cookies filled with your thoughts protruding in the lower left.

It's a handkerchief and a catchy.

From the top left to the clock
Cheese sowing grass, sheep, HIKKOMI Inu HIKKOMI Hachihikomi cat
2,000 yen each

From the top left to the clock
Cheese sowing grass sheep hikkomi Inu hikkomi cat 2,000 yen each HIKKOMI cat How about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

A cute mouse that comes out of the yellow cheese.

It is "cheese sowing" with the image of a pop-up picture book.

 

"Grass uneven sheep" is a sheep that walks through the grasslands on the handkerchief edge.

 

"Namakemono" depicts a scene hanging on the edge of the handkerchief.

 

The HIKKOMI series is a situation that pulls the edge of each handkerchief.

 

In addition,

Cat & Mausu 2,500 yen

Adorable handkerchief with a mouse on the edge of "HIKKOMI cat" and a mouse on the edge like "grass sheep".

Yes, I have it.

 

Overflowing heart, petit heart, etc.
2,000 yen each

2,000 yen each, such as overflowing heart and small heart, how about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

A big heart, a small, colorful heart...

You can enjoy it by changing the way it folds according to the mood of the day.

At this shop, you can choose a lot of items that are particular about "heart".

In addition to this, there are many varieties such as "Gran Heart" and "Yurayura Heart".

 

Sea Island Cotton (SIC)
1,800 yen each

Sea island cotton (SIC) 1,800 yen each, how about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

Cotton, which is produced only from a limited island in the Caribbean Sea and the West Indies, is Sea Island cotton.

In particular, this item does not convey the touch or gloss of the skin in this image.

Please come and pick it up and check it out.

 

The number of cotton is large, and it is durable and thinner to make yarn.

Therefore, it is possible to weave without gaps in the form of packing handkerchief fabric.

Because of its rarity, it is highly regarded as a gemstone, and is called a “miracle fiber”.

Smooth and soft touch like cashmere.

And shiny and elegant luster like silk.

It is more water-absorbent than any other cotton, and has the characteristic of being strong and light.

 

The reason why the best cotton in the world grew only in this limited land is due to its climate.

Over 3,000 hours of sunshine per year, an exquisite balance between rainy and dry seasons.

And the trade wind that gently grows cotton, and the soil is alkaline in coral reefs.

It has the best conditions for growing cotton.

 

Then, the cotton is hand-picked as it is fluffy, and it is made as a product even more fluffy.

 

In addition, it seems that only Blooming Nakanishi, who manages and manages Classics The Small Luxury, is allowed to commercialize using this SIC in the handkerchief industry.

The variety of colors is a very rich item.

 

Vietnamese Hand Embroidery
Up to left 10,000 yen
5,000 yen for both the center and the top and bottom
Upper right 3,500 yen

Vietnamese Hand Embroidery
Up to left 10,000 yen
5,000 yen for both the center and the top and bottom
Top right 3,500 yen How about a handkerchief only one in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

This is also a product that you want to come to the store and pick it up, spread it out and confirm it.

The touch and the delicateness of embroidery are not conveyed by images.

 

Vietnam was influenced by France, and hand embroidery has been active since ancient times.

The Vietnamese craftsman stitches one by one.

Therefore, the expression of motifs such as flowers and animals changes one by one.

Nothing is exactly the same.

The stitching that excites us is a technique unique to hand embroidery.

 

Embroidery Order
Small 400 yen, large 600 yen

Embroidery Order
Small 400 yen, large 600 yen How about a handkerchief only one in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

How about one handkerchief in the world?

With the exception of some items, almost all items can be embroidered.

It seems that many people have their name initials.

The design sample on the left of the image is a "M" page, the upper right is a color sample, and the lower right is a handkerchief with embroidery of "A".

It seems that there are 33 different designs and 24 colors.

1.Please select a handkerchief first.

2.You will be guided to the order seat in order.

 

[Time until delivery of goods]

If it is up to a certain number, it is ready in the evening by order of lunch and you can receive it.

 

Especially in March, there is a lot of demand for embroidery orders.

It will be a personal gift by adding embroidery.

 

In addition to this,

〇 mico (Miko)

It is made of a fabric woven from a thick thread called 18th place with three twisted threads.

That's why you can't think of a handkerchief.

The fabric that is roughly woven does not wrinkle even after washing, and it is easy to care for every day.

〇 Items with embroidered ballerina

〇 Machine Embroidery

You can find your favorite handkerchief.

I will repeat it many times, but please come and expand your handkerchief.

 

Interview with Mr. Noda

・・・Blooming Nakanishi Co., Ltd. is a wholesaler of handkerchiefs.

We have been in business for more than 140 years.

We have wholesaled handkerchiefs to department stores all the time, in Ningyocho for 140 years.

In 2003, we opened a house brand for ourselves and the first "Classix the Small Luxury" in Roppongi Hills.

The meaning of the store name is that it has the meaning of "first-class, noble, noble" and secretly.

As our brand, the price range of 2,000 yen is the mainstream, and it is higher than department stores, but we also have naming "petit luxury" and "secret luxury".

I hope you can recognize the quality of the highest quality cotton that is not normally used, and the values such as design and originality.

And it's the craftsmanship of hand embroidery in Vietnam. This is the case.

I wonder if such various elements, techniques and designs will lead to "petit luxury".

"Only one handkerchief in the world."

Even though you choose it as a gift, you can feel luxurious.

It costs about 2,000 yen and 3,000 yen, so it is one of the characteristics of our shop that people who give it and those who receive it spend comfortably without worrying about it.

It is not heavy, there is no expiration date, and it corresponds to your taste.

Of course, there is also a demand for personal use, but 70% or 80% is for gift.

Those who received it also said, "I got a wonderful handkerchief, but when I saw what it was, it was this shop, so I came," "Let's use it when it's time to give it next time." It seems.

It's going to spread gradually through word of mouth, so it's up to now.

Ningyocho is the place where the company was founded, so we will send it from here. ・・・

 

・・Mr. Noda, thank you.

 

On the opposite corner of this shop, there is the Nihonbashiningyocho Main Store, a restaurant specializing in tablecloths operated by Blooming Nakanishi Co., Ltd.

And last September, Classics The Small Luxury's No. 7 "Coredo Muromachi Terrace Store" opened.

We will introduce each shop eventually.

CLASSICS The Small Luxury Nihonbashiningyocho Store

CLASSICS the Small Luxury Nihonbashiningyocho Store How about one handkerchief in the world?
 CLASSICS The Small Luxury Nihonbashiningyocho Store

3-4-5, Nihonbashiningyocho

Ningyocho Station on the Tokyo Metro Hibiya Line and Toei Asakusa Line

3-minute walk from Exit A5

03-5623-9171

Business hours 11:00 to 18:30

Closed Sunday, year-end and New Year holidays

Click here for the homepage of Classics the Small Luxury

⇒ https://classics-the-small-luxury.com/

Click here for the website of Blooming Nakanishi Co., Ltd.

⇒ https://www.blooming.co.jp/