How about one handkerchief in the world?
~ CLASSICS the Small Luxury Nihonbashi Ningyocho Store~
This is rosemary sea, which captures "gifts and enjoy yourself" elegantly.
CLASSICS the Small Luxury (Classics the Small Luxury), a specialty store of handkerchief.
It is operated by Blooming Nakanishi Co., Ltd., a long-established wholesale business that has been in business for 140 years.
The Roppongi Hills store was opened in 2003, and in 2016, the Nihonbashi Ningyocho store was opened in Nihonbashi Ningyocho, the place where the company was founded.
This time, I visited the Nihonbashi Ningyocho store.
Mr. Noda of CLASSICS the Small Luxury, Blooming Nakanishi Co., Ltd. explained.
Then I would like to introduce some items.
Prices are quoted at pre-tax rates.
Thank you berry berry match
2,500 yen
If you read the pattern at the top, you will certainly see "Thank you Berry Berry Match! (Thank You Very Very Much!) That's right.
Thank you very much!
It's embarrassing to tell the face, but in fact it's full of gratitude.
In such a case, why don't you give it with a sense of humor?
The letters "39" are expressed with cute and three-dimensional embroidery.
This item is designed with a simple, transparent cotton white fabric that looks like a canvas.
But look at the left side of the first image.
This handkerchief is usually a handkerchief with a strawberry pattern when folded.
So, when giving a gift, you can give a "explanation" like the right side of the image for free.
LOVE FLOWER
2,000 yen
Love is filled with various flowers.
LOVE has many meanings, not only for love for lovers, but also for wishing for happiness for family and friends.
Why don't you tell your feelings that you can't say in words with this handkerchief?
The word LOVE is drawn in the flower, but if you fold it like the lower right, it is usually a flower pattern handkerchief.
Protruding cookies
2,000 yen
Cookies filled with THANK YOU's thoughts protrude at the lower left and are fun items.
It's a handkerchief that sticks out.
From the top left, clockwise
HIKKOMI Inu HIKKOMI Hachi HIKKOMI Neko
2,000 yen each
A cute mouse that appears out of the yellow cheese.
"Cheese Masu" with the image of a popping picture book.
"Western sheep" is a sheep that walks on the grasslands on the edge of handkerchief.
"Namakemono" depicts a scene hanging on the edge of a handkerchief.
The HIKKOMI series is a situation that pulls the edge of each handkerchief.
Other
Cat & Thurlow 2,500 yen
Adorable handkerchief with a mouse on the edge of the cat of "HIKKOMI Cat" and a "grasss sheep".
Yes, sir.
Overflowing heart, petit heart, etc.
2,000 yen each
A big heart, a small and colorful heart.
You can enjoy by changing the way you fold it according to your mood of the day.
In this shop, you can choose a lot of items that are particular about "heart".
In addition, there are many other types such as "Grand Heart" and "Yurayura Heart".
sea island cotton (SIC)
1,800 yen each
The cotton produced only from the limited islands of the Caribbean Sea and the West Ind Islands is Sea Island Cotton.
In particular, this item does not convey the touch or gloss in this image.
Please come and pick it up and check it.
The number of cotton is large, and it is durable and thinner to make threads.
Therefore, it is possible to weave without gaps in a form packed with handkerchief fabric.
Because of its rarity, it is highly regarded as a gemstone and is called a "miracle fiber."
It feels smooth and soft like cashmere.
And sheer and elegant luster like silk.
It is more water-absorbent than any other cotton, and has the characteristic of being strong and light.
The climate is why the best cotton in the world grew only in this limited land.
Over 3,000 hours of sunshine per year, exquisite balance between rainy and dry seasons.
And the trade wind that gently grows cotton, and the soil shows alkaline in coral reefs.
It has the best conditions for growing cotton.
Then, the cotton is hand-picked as it is fluffy, and it is said that it is a product that remains fluffy.
In addition, it seems that only Blooming Nakanishi, who operates and manages Cracyx the Small Luxuriari, is allowed to commercialize this SIC in the handkerchief industry.
The variety of colors is a very rich item.
Vietnamese hand embroidery
Up to 10,000 yen
5,000 yen for both the center and the top and bottom
Upright 3,500 yen
This is also a product that you want to come to the store and pick it up, spread it and check it out.
The image does not convey the touch or the delicateness of embroidery.
Vietnam has been influenced by France, and hand embroidery has been active since ancient times.
The Vietnamese craftsman is hand-sewn one by one.
Therefore, the expression of motifs such as flowers and animals changes one by one.
There's nothing exactly the same.
The exciting stitching is a technique unique to hand embroidery.
Embroidery Order
Small 400 yen, large 600 yen
How about one handkerchief in the world?
With the exception of some items, you can put embroidery on almost all products.
It seems that there are many people who put the initials of their name.
The design sample on the left of the image is the "M" page, the upper right is a color sample, and the lower right is a handkerchief with embroidery of "A".
It seems that there are 33 kinds of designs and 24 colors.
1.Please choose a handkerchief first.
2.You will be guided to the order seat in order.
[Time until delivery of the product]
If the number is up to a certain number, it is ready in the evening by lunch order and you can receive it.
Especially in March, there seems to be a lot of demand for embroidery orders.
It will be a personal gift by adding embroidery.
In addition,
〇 mico (Miko)
It is made of fabric woven with three thick threads of 18th place.
That's why it's a fluffy feel that you don't think it's handkerchief.
The rough woven fabric is hard to wrinkle even after washing, and daily care is easy.
〇 It has a ballerina embroidery
〇 Machine embroidery
You can find your favorite handkerchief.
I will repeat it over and over, but please come and try to expand your handkerchief.
Interview with Mr. Noda
・・・ Blooming Nakanishi Co., Ltd. is a wholesaler of handkerchiefs.
It has been in business for more than 140 years.
I've been wholesaler handkerchiefs to department stores until now, in Ningyocho for 140 years.
We opened a house brand in Roppongi Hills in 2003 as the first "Classix the Small Luxuri", the only one in our own house brands.
The meaning of the store name is that it has the meaning of "first-class, noble, noble" and is secret.
For our brand, the price range of 2,000 yen is the mainstream, which is higher than department stores, but it is also named "petit luxury" and "secluded luxury".
I would like you to recognize the quality of the finest cotton that is not normally used, and the values such as design and originality.
Also, it's the craftsmanship of Vietnamese hand embroidery. The same is true.
I wonder if such various elements, techniques and designs will lead to "petit luxury".
It's just one handkerchief in the world.
Even though you choose it as a gift, you can feel luxurious.
It's about 2,000 yen and about 3,000 yen, so it's one of the features of our shop that both those who give you and those who give you can spend comfortably without worrying too much.
It is not heavy, has no expiration date, and is compatible with your preference.
Of course, there is also a demand for your own use, but 70 to 80% are gift demand.
Even those who received it said, "I received a wonderful handkerchief, but when I saw where it was, I came here because it was this shop", "Let's use it when it comes to my turn next time" It seems that there is.
It's going to be spread gradually by word of mouth, so it's up to now.
Ningyocho is the place where the company was founded, so we will send it from here. ・・・
・・Thank you very much, Mr. Noda.
On the opposite corner of this shop, there is a tablecloth specialty store "TABLE RECIPE", which is also operated by Blooming Nakanishi Co., Ltd.
And last September, the 7th store "Cored Muromachi Terrace" of Classics the Small Luxuriri opened.
Eventually, we will introduce each shop.
CLASSICS the Small Luxury Nihonbashi Ningyocho Store
3-4-5, Nihonbashiningyocho
Ningyocho Station on the Tokyo Metro Hibiya Line and Toei Asakusa Line
3-minute walk from A5 Exit
03-5623-9171
Business hours 11:00 to 18:30
Regular holidays Sunday, New Year's holidays
Click here for the homepage of Classics the Small Lugyuari.
⇒ https://classics-the-small-luxury.com/
Click here for the website of Blooming Nakanishi Co., Ltd.