Tomorrow

Iron-navy new connection

"The Business Administration of Tsukiji Honganji". It depicts how Tsukiji Honganji, which has a 400-year tradition, is trying to rebrand and change while taking advantage of tradition.

At Tsukiji Honganji, we hold online Buddhist memorial service and online study sessions.
We are strongly promoting the digital shift.

How did you reform traditional organizations and implement innovation?

We have made our corporate color dark blue called "iron dark blue", renewed our image by unifying CI, and are focusing on creating a bright, open, and peaceful space.

It is a book that I often learn as an organizer about activities that are trying to challenge regeneration and rebranding. I would like to pay attention to how to maintain "connection" in the future.

Iron-navy new connection

◆Tsukiji Honganji
　3-15-1, Tsukiji, Chuo-ku, Tokyo
◆“Business Administration at Tsukiji Honganji”, Yuhiko Yasunaga, written by Toyo Keizai Inc.