Official
Series: Azuki's "Run Live" Diary①
~ "Ikedaya" school bag of "Children's Thoughts" @ Tokyu Plaza Ginza ~
This is Edamame, a correspondent with children.♪
When I became a correspondent in 2017, my daughter Azuki was still one year old.
She is also a 5-year-old child. I'll be older soon.
And ... "Ran activity" starts in full swing from the winter of the year.
Some people may hear the word "run activity" ... for the first time, so please explain it.
We started accepting catalog requests from manufacturers around the fall and winter of the year.
A catalog actually arrived at home around February to March of the year.
From March of the year to April when we entered the age, actual products began to line up at stores and order began.
It is often heard that the peak of the purchase decision is around GW in May of the elderly.
Manufacturers who sell craftsmen's handicrafts may sell out in early April.
There are rumors that the peak seems to be getting faster year by year.
"School bag selection activities".
・・・ If you continue with job hunting, marriage hunting, pregnancy, and recuperation, the next is "run activity".
Edamame born in Showa is said to be "boys are black" and "girls are red" ...
I can imagine that there was no choice.
If you are planning to enroll in the spring of 2022.
There are plenty of color variations. There is also a lot of design.
And due to the influence of "decomfort education" and "increase in color illustrations", textbooks became heavier due to the effects of "expansion education" and "increase in color illustrations".
Based on the current situation where the luggage of elementary school students is getting more and more heavy.
"Easy to carry", "Easy to carry", "Easy to light", "Easy to have little burden"
"I don't have to have a lot of stuffed on my back and have a handbag. I hope you have both hands for the safety of your children."
In addition, the number of school bags with various ideas is increasing.
Therefore, to look for which one suits my child.
I think it is necessary to take some time.
Also, like me in the past, "Do you buy school bags at department stores?"
There may be a lot of people who think about it.
And as a matter of fact, I think there are many people who buy them at department stores.
Actually, it is not just a department store in Chuo-ku.
There are many directly managed stores of each school bag manufacturer.
In addition, there are many shops that specialize in school bags, but also shops that handle small leather goods and bags for adults together.
That's right.
Probably the first and last chance to talk about "run activity" as a correspondent.
I'm going to write a manuscript that you can't write unless you're a correspondent with a child.
Ikedaya of "Children's Thoughts" goes to the 4th floor of Tokyu Plaza Ginza.
The first memorable one is the school bag of Ikedaya, a bag manufacturer from Shizuoka.
It was at the end of January this year that this catalog arrived at home.
Maybe it's the impression that you delivered it earlier than anywhere else.
There was also a catalog for adults, but this is a catalog for children.
A limited edition picture book "Tea-chan's school bag" was also a set.
(Limited quantity distribution. Currently, distribution has not been completed. Thank you for your understanding.
Thea of Koguma, who is a little uneasy to become an elementary school student, is choosing a school bag.
I gradually become more positive about becoming an elementary school student.…That's a story.
It seems that Azuki was enjoying himself while superimposing himself.
By the way, the school bag that arrived at Tea-chan in the picture book is "white".
The children who read this picture book can paint it in their favorite colors.
Azuki also looks at the "Catalog for Children" and says, "What color should I use?"
I applied it to my favorite color.
In this way, I felt very much about choosing a school bag.
Let's visit the actual store.
"Ikedaya Ginza Store" is located on the 4th floor of Tokyu Plaza Ginza.
It used to be in a different location, but it was relocated and reopened in December 2020. Please be careful.
In order to prevent COVID-19 infection, reservations are currently required for visits on weekends and holidays.
Don't forget to make a reservation in advance from the official website!
http://www.pikachan.com/store/
(There is a link to the reservation page at "Store Information" → "Ginza Store" here.
Please note that you can visit the store freely on weekdays.)
Fitness to the belt and shoulder without buckle
What I actually saw when I saw the school bag was "Functional emphasis!" It was said, "I'm going to see you."
The color and design of school bags are important, but they are also important.
Above all, "for 6 years to carry luggage to go to elementary school without burden."
It can be conveyed that they are simple and easy to use, and that they are properly dealing with the children's problems.
First of all, I was surprised to see how to make the belt.
I think that it is normal for school bags to have buckles (brackets) like bags and belts used by adults.
The metal fittings can hurt the children's sides and elbows.
Therefore, "Giboshibelt" was developed to stop the belt without a buckle.
Just like the giboshi on the bridge, the belt can be firmly fixed with a large and round metal fitting.
It is a unique idea of "children's thoughts".
As a material, even if the main material is synthetic leather
Only the belt part is made of cowhide with emphasis on strength.
It is also a point that we have flexible responses based on the fact that heavy luggage is easy to load.
Also, it is important for children to feel "Soi healing" to fit the shoulders perfectly.
The idea around that is also perfect.
The "back can" is a part made of resin or metal that connects the shoulder belt and the school bag itself.
The range of motion is very large, and it moves freely up, down, left and right.
(There are quite a few places that don't.)
It is a device that can be adapted to the body of children of various body shapes and to fit according to the growth process of six years.
If this doesn't fit, no matter how light the school bag is, I think it will be a point where you will feel spicy.
(After anything ... When you go to school, plenty of textbooks and luggage will come here ...)
The staff of the store also adjusts the length of the belt.
Let's take a look at "Is it fit properly?"
In addition, there are plenty of ideas to allow children to spend a comfortable six years.
Also, no matter what reason it breaks, it is also a safe point that there is a "6-year free repair guarantee".
If you are interested in more details, please take a look at the official website.
Children who go beyond their beliefs
Ikedaya's school bag has a clean and simple design.
As I chose, I felt because it was a "simple school bag".
I wonder if we can overcome the belief that "this color is for boys" and "this color is for girls".
Even in the world of Reiwa, there is a sad reality that "female contempt remarks" has become a problem ...
Even among adults, I think that feelings such as "this color is a boy" or "this color is a little bit because it is a girl" are hidden somewhere.
Yes, sir.
Children's sensibilities are free.
A boy who loves Sentai heroes longs for red school bags.
There are girls who look at deep blue and black school bags and mutter "Kakoi Ikamo".
Under such circumstances, the method of displaying school bags at this shop is not divided into "for boys" and "for girls".
A school bag is on display all over the wall.
Certainly there are black strains on the left and red strains on the right.
From there, school bags of various colors are arranged so that it becomes a gradient toward the center.
The children can pick it up so that there is no distinction between boys and girls.
In addition, there are many types of school bags in the world that have elaborate interior design.
This is also very simple.
As a functional problem, it seems to be the result of pursuing durability.
That's why I think there are some parts that don't have to be "for boys" or "for girls".
In the case of azuki ...
First of all, her favorite purple lineage in the middle (This year's new color "Iris" is Azumino's favorite. The image on the right is "Iris". ), Go to the right for a moment, try a little red strain, and go to the left more and more.
After carrying chocolate color, camel, it goes to dark blue and black.
My mother was a little surprised.
In fact, many municipal elementary schools in Chuo-ku have standard clothes (uniforms), and the Azumino school area is the same.
So ... for example, a black or dark blue school bag while a girl is wearing a dark blue top and bottom uniform.
It's pretty good, isn't it?
After all, only adults are tied to the belief that "boys are black" and "girls are red".
Children may be able to jump over the assumptions decided by society quickly.
And my mother felt the attitude of the company to support such children's feelings.
Come and enjoy adult bags, accessories, and "Koshu Inden"! !
Well. It may have been a bit far from other than the parents of Azuki and classmates.
This is the information that many adults want to see from here.
Ikedaya's products are not limited to school bags.
First of all, a bag product for adults.
Actually, when I visited the Ginza store for the first time, of course, the main thing was to visit the school bag.
This "One Piece ruck" caught the eye of Edamame.
The contrast between the generated fabric and the luster of the leather is very beautiful and wonderful! I thought it was.
The color of the leather is "Camel", "Wine", "Brown", "Navy" and "Red", which are popular in school bags.
It may be nice to have a "petit matching coordination" along with the color of your child's school bag.
There are a lot of other nice leather bags and accessories, so I would like you to pick them up.
And one more thing I would like to recommend to you is Koshu Inden.
・・・ I learned about the existence of Edamame, who did not study, at this shop.
"Koshu Inden" is a traditional craft product that imitates deer leather with lacquer.
It is a light and durable material, and it seems that it fits very well with human skin.
In addition to preserving the tradition, Ikedaya's original new design is also being developed.
We also have a lot of small items made from such wonderful materials.
Why don't you try to incorporate the goodness of tradition into your daily life? ？
By all means, I would like you to pick this up once.
declaration of a state of emergency has been released as of March 21.
When going out to Ginza, the children say, "That's good," and "this is good."
While cheering on trying to choose one important favorite
Please come and see the wonderful bags and accessories for adults.
★Ikedaya Ginza Store★
Address: 5-2-1 Ginza, Chuo-ku Tokyu Plaza Ginza 4F
Phone: 03-3289-8983
Business hours 11：00～21：00
※Business closed at 20:00 for the time being to prevent infection in COVID-19.
Please check the website carefully when you go out.
Ikedaya School Bag Official HP http://www.pikachan.com/
Ikedaya Official HP (Click here for products for adults) http://www.ikeda8.com/