Official

A total of 40 products, including food and mono, 20 products each.

As introduced on March 4, 3 products in the mono category, 1 product in the food category, 4 products in total, and 1 product recommended by rosmari were selected.

This time, I would like to introduce the pear garden dyeing hand towels Edo Nihonbashi by Nashizono Sometodaya Shoten, which won the first place in the mono category, once again.

Nashizono dyeing yukata, Tenugui, Hanten, Edo pattern paper and other manufacturing and processing wholesalers.

In addition, although it is a wholesaler, we also retail for those who come to the store.

Those who come here, those who like Tenugui, come from all over the country.

It has been operating in Nihonbashi since 149.

Wholesale deals with department stores, retail stores, museums, theater shops such as Kabukiza Theater, and Nihon Buyo schools.

I'm also involved with Haibara and GINZA HAKKO Kinoka, who appear in Rosmari articles.

※　Mr. Haibara's "Takehisa Yumeji One Brush Stick" also won the Chuo-ku recommended souvenir product category by recommending rosmari.

In 1872 (Meiji 5), Daisuke Kobayashi trained at a cotton cotton wholesaler in the late Edo period, and opened a cotton hood wholesaler in Nihonbashitomizawacho.

In 1902 (Meiji 35), Daisuke Kobayashi, Ushiozome Yukata, etc. were released.

In 1909 (Meiji 42), Torayoshi Kobayashi, the third generation, Yukata of "Nanashi Dye" was released.

In 1933 (Showa 8), the registered trademark name was changed to "Nearen dyeing".

In 1926 (Showa 51), home-use goodwill was released, and this is said to be "the first in Japan."

In 1997, he assumed the position of Representative Director Kenji Kobayashi, the sixth generation.

In 2017 (Heisei 29), the first Nihonbashi collaboration product was released by Ibasen, Haibara and Todaya Shoten.

In 2018 (Heisei 30), a special exhibition was held twice a year at "GINZA HAKKO Kinoka".

In 2020, during the COVID-19 pandemic, we donated "Tenugui Mask" to all new students at local elementary schools. The word of mouth has spread its reputation and is featured in various media.

It's up to the present.

Mr. Takuya Kobayashi, Sales Department Todaya Store Co., Ltd. Thank you.

I'm on the right.

He is the son of President Kenji Kobayashi and is the seventh generation of Todaya Shoten.

The left is Hirofumi Saito, Secretary-General of the Chuo-ku Tourism Association.

What is a gold band?

A type of flat-woven cotton fabric, 100% cotton.

It is used for flags, goodwill, flags, etc.

Made of thin cotton fabric, it has a Japanese-style texture.

What is a chusen?

It can be said that it is a characteristic of nashien dyeing.

It is a dyeing method specified as a traditional craft, and can be dyed without front or back.

The beauty of the colors and the good texture are due to hand dyeing by skilled craftsmen.

What is pear garden dyeing?

The main brand of Todaya Shoten Co., Ltd., a manufacturer and wholesaler of Tenugui and Yukata.

It uses original fabrics independently, and is particular about the quality of bleached cotton from Tenugui and Yukata.

And the design concept is "traditional patterns with novel colors and innovative motifs with traditional techniques."

Rather than a nostalgic principle that faithfully reproduces historical things, it adds a new breath to traditional design and changes its shape according to that era ...

It is said that such an evolution will create a unique new design.

In addition, the overwhelming variation of the pattern that cannot be imitated elsewhere is the strong point of pear garden dyeing.

We are delivering pear garden, or Kabuki-like items that make new things while preserving traditional culture.

You can enjoy the quality based on carefully selected materials and craftsmanship, as well as the best of life.

The products that ranked first in the Chuo-ku recommended souvenir items category are ...

Articles published in this product "Oedo Nihonbashi"　：　April 17, 2020 "Tenugui and others"

Designer: In collaboration with Shino Kamogawa, we dyed the Nihonbashi area vividly with the traditional craft technology "Notesome".

The high-quality cotton fabric feels better each time you use it, making it your own one.

Why don't you take a walk and fancy with Tenugui?

This is Tenugui called Nihonbashi.

It depicts the bustling hustle and bustle of the city and the bustling streets of Edo.

Five bridges, many long-established stores, expressive people.

The more you see it, the more fun Tenugui is dyed.

The color is also very refreshing.

At the top ...

It depicts Japanese paper and kimono shops, as well as the letters "Tenugui" and "Todaya", and so Todaya shops.

"BANK" = bank, isn't it? Isn't it the birthplace of banks rather than the Bank of Japan?

The bullet train is also running.

In the Chubu region...

There are also shops selling "tea" and "beans", and shops selling "kombu" and "katsuobushi".

Then there are "parfait", "Nayosei soba", "Tempura", "fish", and shops.

It's fun to imagine which shop is.

There are palanquins on the bridge and boats carrying rice bales on the river.

In the lower part ...

"Omurice", "Kotobuki", "Eel", "Nori", various signboards.

Also, there is a bridge nameplate of Nihonbashi and Edobashi.

People are also people from the late Edo period, or they are diverse.

I am very honored to receive this wonderful award.

Thank you very much for all of you.

Also, I would like to thank Mr. Shino Kamogawa for making the wonderful design.

We have about 500 kinds of Tenugui, and I am very happy to have exhibited this "Edo Nihonbashi".

Rizono Somedodaya Shoten will celebrate its 150th anniversary in 2022.

We will continue to work hard so that everyone can think of it as "smart and stylish pear garden dyeing", so we look forward to your continued appeal in the future.

We visited Todaya Shoten Takuya Kobayashi and explained that he would like to recommend the shop's products to "Chuo-ku Recommended Souvenir".

The pear garden dyeing hand towel of "Edo Nihonbashi" was the most suitable product among the items I introduced in this blog before, so I recommended it with confidence. Was.

I am relieved to be ranked No. 1 in the Mono segment. Congratulations.

2-1-11, Nihonbashihoridomecho

Exit the Ningyocho intersection at Exit A4 of Ningyocho Station on the Tokyo Metro Hibiya Line and Toei Asakusa Line, about 150m left and next to Sanko Inari Shrine.

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Business hours 9:00 to 17:00 (Mon-Fri)

※　We are currently in short sales until 16:00.

Regular holidays Saturday, Sunday, and national holidays (summer and year-end holidays are available)

Click here for the homepage of Todaya Shoten.

⇒　https://www.rienzome.co.jp/