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Originally, I knew the school bag of "Angel's Spring" because I had watched a TV commercial.

And when I was taking a walk in the Shinkawa area, I noticed, "Oh, there is a directly managed store over there!"

"It's time to be 'run'. First of all, let's collect catalogs!"

When I thought, the first thing I came up with was Seiban.

It was in late February that such a Serban catalog arrived at my home.

After all, there is also a "Children's Catalog" on this one.

It was designed to make it easier for children to choose their favorite designs.

The color variations and design are quite substantial.

There were plenty of designs for girls' school bags with lots of embroidery that would make you feel like a princess.

Do you know the children's favorite color points? I think so

I think there were many things that fit in the strike zone of Azuki.

By the way ... Azuki's friend's Sentai hero loves boy-kun

Apparently, the impression I saw a TV commercial

"When I grow up, I will make it a school bag for" Tenshi no Hane "!"

And he seemed to have decided firmly in his heart.

The child also said that he was looking with a smile when the catalog arrived.

And ... It became an important tool for "running activities during the COVID-19 pandemic."

"School bag virtual try-on app" TRY SEIBAN "".

https://www.seiban.co.jp/lp/app-try/

Install the app on your smartphone first.

"Please enter your child's height."

After that, take photos from your child's 'Magoro', 'Myoko left' and 'Right Shape Back'.

Please shoot so that it matches the line displayed on the screen. "

Then ...

My child in the photo of a smartphone is carrying all kinds of Seiban school bags on her back.

It's automatically synthesized!

I'm taking pictures from three angles to check the design of the school bag from each angle.

So it was very nice that the atmosphere when I carried it on my back was easy to grasp!

With this, you may be able to reduce the number of trying on when you go to an actual store.

By the way, photos when you carry them on your back can be shared with friends and relatives on LINE etc.

"My child's favorite was this."

And I also reported to my mom friends with images.

Well. That said, there are many places that you can't understand unless you actually carry it on your back.

That's why I'm going to the actual store.

"Seiban Nihonbashi" is a 5-minute walk from Kayabacho Station.

(The lot number will be Shinkawa.)

Currently, all schedules are open on a “complete reservation system (45 minutes at a time)”.

Please do not forget to make a reservation from the web in advance!

https://www.seiban.co.jp/shop/direct/line-howto.html

Of course, the day when the Edamame family visited was a complete reservation system.

I made a reservation and asked you.

At this time, I think that there were three sets that entered the store at the same time.

I have a "school bag concierge" attached to each family.

I was able to respond carefully to detailed questions.

By the way ...

This is not all Seiban stores, but only "Seiban Nihonbashi".

Until April 30, Chuo-ku will provide a 20% reduction service for PayPay, a smartphone payment service.

※For more information, senior correspondent "Mido" wrote an article the other day, so please look there too.

http://tokuhain.chuo-kanko.or.jp/detail.php?id=2213

"Seiban Nihonbashi" is a target store for this service!

I think the school bag is a shopping with a high price.

20% is a fairly large return.

Why don't you consider this opportunity?

What I felt when I saw Azuki actually carrying a school bag ...

"I feel like my back is very stretching ...?"

That's right.

In the commercial, he said, "A posture shan!", But it wasn't false on the signboard.

Elementary school students at this time are really heavy.

In order to reduce the burden on children, it is necessary to carry them properly in the right posture.

It's also important from pediatric teachers! It seems that you are receiving your opinion.

The back side of the school bag is not just a flat, but a shape that fits the back.

The rucksack of the climber should be carried on the back as if it were perfect on the back.

I think that the idea of dispersing the weight to reduce the burden ... will come together.

And ... The abundance of color variations and the abundance of design are abundance of colors.

It was just eye-catching.

By the way, the top color that is popular among girls is "pink".

In the second place, "Purple-based" emerges.

It seems that 20% of the school bags selected by girls last year were purple.

It was quite a surprise from Showa's mother Edamame.

And it seemed to be a feature that there were many elaborate embroidery.

As a mother ... "Is it okay with a design that is too cute when I became a sixth grader? I thought it.

Depending on the school bag concierge

"In the upper grades, you may get used to it, so you don't care about each other's school bag design.

Rather than that, it is better to go to elementary school with the feeling that "I couldn't choose what I like".

I think the disadvantages will be great.

Please respect your child's feeling of "this is good." "

That's right.

I see. It may be better to update my mother's sense of Showa.

By the way.

The most popular last year (one higher grade of Azuki) is

Pastel purple of "Model Royal Crystal".

There are studs of snow crystals, and snow crystals are designed on the back of the cover.

It is a design that makes you feel like "the princess of snow".

Azuki also looked at the real thing and seemed to be attracted to this design.

And the most popular so far this year is

It seems to be a new color "Sherbet mint" of the same design.

Pastel-colored school bags will grab the children's hearts and keep them away.

I think that unprecedented colors will come out one after another in the future.

Of course, the "Model Royal" series is rich in functionality as well as design.

The capacity is large and the pocket can be stored well.

In this case, it seems that you can live elementary school life with peace of mind.

I've been waiting for you.

From here, we would like to introduce Seiban's new initiatives, "Overseas Expansion" and "Products for Adults".

In August last year, Syvan launched the overseas brand "SICOBA" (Shikoba).

We started selling backpacks for adults in Germany.

https://sicoba.de/ (Germanian site)

・・・ Personally, I thought that the colors that seemed to be conscious of Japanese style were wonderful.

Handiwork of Japanese school bag craftsmen

I think that it is recognized in Western Europe, a culture that values one thing carefully.

And one more thing.

This is a product for adults in Japan.

In November last year, we launched a brand called Monolith.

https://www.monolithpack.com/shop/default.aspx

This will be sold at online stores and select shops, not directly managed stores.

Please take a look at the website.

And then. Actually.

At the entrance of the shop

"Small school bag in capsules"

There's a machine here.

The miniature of the Seiban school bag (the design is also quite faithful)

It's in the capsule.

It is said that there are 6 types in total, 300 yen each time.

In fact, this gacha gacha seems to be healing for those who work nearby.

If you have passed by by for a walk, I hope you will pick it up!

★Seiban Nihonbashi★

Address: 1-8-6 Shinkawa, Chuo-ku Chichibu Building 1F

Phone: 03-6275-2890

Business hours 10:00～18:00

Regular holidays: every Wednesday

Tokyo Metro Hibiya Line/Tozai Line: 5-minute walk from Kayabacho Station
Tokyo Metro Hanzomon Line: 8-minute walk from Suitengumae Station
Tokyo Metro Hibiya Line: 9-minute walk from Hatchobori Station
Tokyo Metro Ginza Line / Tozai Line / Toei Asakusa Line: 11-minute walk from Nihonbashi Station

https://www.seiban.co.jp/