Official

The MATCHA boom spreading around the world, and now we want to provide an experience where you can enjoy the original taste and culture of matcha grown in Japan.

With that in mind, the concept of "ATELIER MATCHA" has started.

Yamamasa Koyamaen in Uji City, Kyoto Prefecture, has a 160-year-old tea wholesaler that has been in business since the early Edo period and manufactures consistent matcha from tea cultivation to grinding.

We select excellent varieties and receive 18 tea inscriptions (brands that are blended for each family) to each school of tea ceremony, including more than 1,000 tea retailers and tea utensils stores nationwide, department stores, domestic and foreign trading companies, hotels, inns, and long-established restaurants, etc., manufacture and wholesale advanced tea mainly in matcha, gyokuro and sencha.

"ATELIER MATCHA" is a matcha cafe business of Yamamasa Oyamazono.

Through Farm to Table's premium matcha drinks and sweets, we will send a new matcha experience to Japan and the world where you can casually enjoy the original taste and aroma of MATCHA.

And "ATELIER MATCHA" is a matcha workshop (atelier).

Being a familiar person rooted in everyday life through careful work, supported by passion and technology.

Drink and eat truly delicious matcha based on the belief of "deliciousness, Ariki".

It was named with the aim of creating a workshop that can provide a casual and high-quality matcha experience that can only be achieved by Yamamasa Oyamazono, who manufactures everything from tea gardens to grinding stone mills.

・・Let's introduce some of the products.

All prices are tax-included.

First, from the category of "Feast MATCHA Drink" ...

Actually, I hang the sauce myself, but due to the shooting, I asked a clerk.

You can change the taste by hanging cold sauce of chasing matcha as appropriate.

This sauce is in a sweet condition.

It gradually changes color to the bottom.

Azuki is on top of the milk sailing part, and warabi mochi is hidden below.

As for how to eat, it is said that if you first suck the milk shake part with a straw and decrease it to some extent, it is better to mix the lower warabi mochi with a spoon and eat it.

If you don't smoke first, it's overflowing.

Mixing azuki will make it sweeter.

Warabi mochi is very soft and fluffy.

It is a very delicious dish that has little bitterness of matcha and conveys the goodness of matcha.

The rice cake and anko are dared to be named "Shiruko". It's Japanese style.

The ice cream is filled with salt and roast nuts.

I asked the clerk to do this as well. I'll hang it on my own.

Matcha shots for Afogart are warm.

In other words, the cold ice cream is hung with warm matcha and melted a little.

Like Afogart, which hangs espresso on ice cream, it feels like "cold" and "warm" are mixed, and it is a dish that you can enjoy.

It's a very refreshing dish.

It's a style with an exciting part of the cotton candy.

It is a dish that makes you want to shoot with your smartphone.

・・・ In addition to the above four items, "Feast MATCHA Drink" is available.

◎　MATCHA Cookie Cream Shake 748 yen

◎　MATCHA Yogurt Granolatte 715 yen

Yes, too.

Next, I would like to introduce a basic MATCHA drink.

A basic ice cream MATCHA drink.

For hot, "Osu MATCHA" is 275 yen.

Mr. JUMI of Chuo FM seems to have received "Thin MATCHA".

"I wanted to check it from the basic one," said the street, as expected, I was sorry.

I am ashamed of myself who has become slamorous and sweet.

MATCHA water and thin MATCHA are non-sugar, but they contain sugar.

The image was synthesized until the clerk poured it.

The style of having matcha straight is simple. I had this too.

Matcha precipitates immediately, so please drink it immediately.

It's like "espresso" that you say in coffee.

This is the best way to understand the taste of matcha. It was frankly delicious.

・・・ In addition, there are watered green tea, MATCHA latte, hojicha latte, green tea hot (sencha and hojicha), coffee (hot ice), cafe latte (hot ice), etc.

Friends who are not good at matcha can also invite them to "let's go together."

Sweets were also on the menu, but they were very popular and sold out.

Please look forward to changing the menu from this time along with drinks.

Nagao has been teaching tea ceremony for more than 25 years and is an associate professor at Urasenke. You also have a tea name.

You say that you met Yamamasa Oyamazono through the tea ceremony.

ーWhat are the points of the store's commitment and points?

"Here at ATELIER MATCHA, we pick the first hand-picked tea in June and serve it only with a stone mill.

That's why it's a matcha for tea ceremony.

We use only tea that can be drunk at tea ceremonies and high-grade premium matcha.

That's different from others.

And as a concept, do you say that tea has a very high threshold, or do you turn it three times? It's like that, so I'd like you to feel free to drink advanced matcha that you can drink in a tea room.

In terms of coffee, the concept of the blue bottle is "Coffee Third Wave", but at first it was all hand-driped.

But from a certain point, I began to brew it with a machine.

But I daredip the blue bottle by hand now.

It was a long history to enjoy such delicious hand drip coffee casually, and it was a long history to give matcha to each person using the same method.

However, it was industrialization like a coffee machine, just mixing powder (matcha) there.

It means that you can pull it back once and do it properly with your hands, and enjoy delicious tea in a casual and cheap price.

This is the concept.

ーDo you have any thoughts that you have opened a shop in Ningyocho?

"In fact, the big reason is that we were invited by the building owner here.

But in terms of location, do you say the world of matcha, or a Japanese town?

This is a fruit parlor recently, a lot of new shops have been created, and some young people are there.

It's an old town, but it's new."

What are the trends of your customers?

"The shop starts to get crowded from noon, isn't it?

There are many people who work, so the office is coming from noon, and it feels like it's always crowded from 2 pm to 5 pm

There are many people, such as university students. There are many overseas customers."

It was delicious. The price is very reasonable, isn't it?

"Are you sure it's cheap?" I'm told by the customer.

This can be done by Mr. Oyamazono's direct management and wholesaler.

Matcha is quite expensive, so I can't usually give it at such a price."

・・Thank you very much, Mr. Nagao.

1-5-8, Nihonbashiningyocho

Located near Ningyocho Station on the Tokyo Metro Hibiya Line and Toei Asakusa Line.

A6 Exit to the left

It's on the first opposite corner.

０３－３６６７－７２７７

Business hours 9:00 to 18:00

No holiday

Click here for the website of ATELIER MATCHA.

⇒　https://ateliermatcha.com/