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Continue updating while respecting tradition

A new challenge in Kabukiza, a sacred place for traditional performing arts.

- Morning market in the form of a farmer's market.

Through direct connection between producers and consumers

I can communicate with you.

Fresh vegetables, processed products made with sincerity, etc.

There are many products filled with thoughts.

A customer who happened to visit, too

Regular customers, too

You can use it for weekly shopping.

To a market rooted in the community.

A new aspect of the Kabukiza Theater

Aiming for a space that is open to everyone.

・・・ Then, I would like to introduce the seven stores that were opened on Thursday, August 4, the day of the interview.

※　There is a change in store every time.

The proud black garlic that is particular about natural fermentation is soft, sweet and fruity.

The aftertaste is good, so please feel free to eat it.

No additives are used.

"I'm a producer who makes it myself in Ena, Gifu.

I'm bringing black garlic, rice and pumpkin.

Black garlic produces something different from the variety in the Tohoku region.

It's a company whose name is Higashino.

It's better to go to the department store as a product.

There are many customers of the age group, but sometimes if you go out to such a morning market, it will be different again, so we will give it out. "

Unsorted black garlic 500g 3,000 yen (tax included)

　　　　　　　　　　　1kg 5,500 yen (tax included)

Black garlic　　　　　　　　　　　1,200 yen (tax included)

(with 2 balls in LL size)

It means giving tea.

It is in a shy day

Take a break

It means giving "time".

The important time of an important person is

I hope you will be richer.

Only tasty tea

It is carefully selected and introduced.

"Our house is a gift brand.

It's a Japanese tea gift company.

This box is between 2000 yen and 5000 yen.

The price varies depending on the type of tea.

In addition, my own tea, casual tea to be drunk at home, this is 620 yen. "

It is a shop of handmade products of Oita and Yufu.

◎　Raw dried Shiitake mushrooms 900 yen (tax included)

Shiitake mushrooms grown in natural cultivation of kunugi raw wood.

The shade of the body is thick!　Refill juice can be used as it is as soup stock.

◎　Log Shiitake mushroom powder 1 bag 500 yen, 2 bags 900 yen (both tax included)

Shiitake mushrooms of kunugi are fine powdered.

One teaspoon of teaspoon for one small thorn!

All-round soup stock that can be used for miso soup or boiled food.

"It's not something that can be mass-produced now, and it's a very rare one that can only be harvested for three or four months a year.

The number of farmers is decreasing.

House cultivation is the mainstream in other areas, but we still have places where we are cultivating naturally, and I think everyone thinks Oita = Shiitake mushrooms, but why is that? Because it is absolutely delicious.

Compared to other places, I think that Shiitake mushrooms at our place have a warm climate, but they have a deep taste and are delicious anyway.

It's usually delicious. It's the taste of the ingredients.

The shape is out of the standard, but the taste is the same as the first-class product.

I want everyone to try this, and I think so. "

It's a vegetable sales shop in Azabujuban.

We handle specialty vegetables from the Kyushu, Chugoku and Shikoku regions and seasonal fruits from all over the country.

Vegetables that do not use pesticides or chemical fertilizers are appealing.

It is a shop of Shinshu products such as dried food and delicacies.

Inago 100g 800 yen (tax included)

Silk (silk sanagi) 50g 850 yen (tax included)

Bee-no-ko Kanro-ni 100g 1,700 yen

Beeko salty taste 55g 1,900 yen

40g, 2,300 yen

In addition, spring, shiitake mushrooms, maitake mushrooms, enoki, nameko, jellyfish, frozen tofu, apple juice, apricot jam, apricot nector, Shinshu Miso, Shinshu 80% soba are also sold.

"Apricots are in season now."

From the Ohirahara to the dining table

As the name implies, Akutashiya Shiro is a rare "manufacturer dedicated mustard" in Japan.

We have a base in Canada, a major production area for mustard vegetables, and produce them while directly checking the growth and quality of raw materials with farmers.

Refreshing but powerful acidity and flavor, and the spiciness that goes through the nose with the scent of spices, all are special crystals that have been pierced only because they are full-time.

Naked Mustard 120g 500 yen

Powder 35g 500 yen

"Naked Mustard is a mustard with grains made in Japan by kneading with white wine.

Powder mustard is a powder-type Japanese mustard with a traditional style that can be used by melting in lukewarm water.

It tends to be preferred by those who drink wine or drink."

"Oga salt from Akita Prefecture, Hiradake, organic pure rice vinegar, and cider without antioxidant cider, apple liquor, which is made from grain masterd from Tokachi, Hokkaido, and specialty supervised by apple farmers It is sake, pickles pickled with it, this is the most popular product.

『TUBU』 It is a wholesaler to Natural Mountain Monkees, an outdoor garage brand.

We're a manufacturer.

This is the original Sansho from Wakayama Prefecture, Yama wasabi from Tokachi, Hokkaido, and Yama wasabi oil, so it is a product called Sansho and wasabi flavor. "

1,600 yen (tax included) of grain mastered Sansho and San wasabi

Domestic seed 1,500 yen (tax included)

・・・ Let's have an interview with the two people on the management side that I mentioned earlier.

First of all, Mr. Ueno, Kabukiza Service Co., Ltd.

I would like to ask you again about the date and time of the event.

It is held every Thursday from 11:00 to 17:00.

If the performance of Kabukiza is closed on a holiday and there is no performance on Thursday, there is a shop in front like this.

On the day of the performance, customers are naturally crowded, so we do not put it in front and put it out under the eaves.

ーWhen has this morning market been held?

It has been held since November of last year.

Do you mean that it will be held every Thursday at this time?

Because it was a morning market, of course, I usually went early from the morning, but Ginza customers don't come in the morning easily.

ー Ginza customers are not good at morning.

(The holding time) is getting slower and it is now starting at 11:00.

ーDo you have any changes to the shops frequently?

Of course. I'll change it every week.

ーSo, even if I introduce you to the store today, when will that store enter later?

I don't know when I will enter.

There are only 7 stores today, and this summer is very hot, so I hate opening a store unexpectedly.

Usually, there are few store openings in the summer, but since September it will return before, there are roughly 15 to 18 stores on holidays.

Since there is a box office only under the eaves, it is about 10 stores.

ー Are there many shops that have a taste like today?

That's all right.

From vegetables to processed products.

There are also local colors, isn't it?

It's all right now.

In some cases, a bakery at a famous Ginza store opens and sells it.

It's nothing.

Originally it was Kabukiza Theater, so what I could do (beginning) was November for adults, so it's in the corona season.

Six months have passed since the beginning of Corona, and the number of visitors to the Kabukiza Theater was less than half, so when I was wondering if there was something that could be lively and cheered up, the morning market hosted by him (Mr. Suzuki of 4Nature) was doing around Aoyama.

I'm going to see it there.

The morning market has been booming for a while, isn't it?

I went to see various places.

I wish I could do this kind of thing, so I asked Mr. Suzuki's company to talk about it.

ーIf you get a little cooler, there will be more customers.

Yes, it's completely different.

Is it the same for the cold season?

Customers come even in winter, after all.

Summer is tough, isn't it?

A person working in a shop falls down (in the heat).

It's on the asphalt, so the heat is amazing below.

I think that even if the temperature is 35° (the perceived temperature will rise by 3-4°).

I think it's hard.

It's also true that customers don't easily pass when it's hot.

Well, that's why there are few shoppers in summer.

But are there many customers who understand that it is held until 5:00 pm?

I've been there for more than a year, so the number of repeaters is finally increasing.

If you do this, a certain company or a manufacturer sometimes says, "I want to go out."

Also, it is one of the regional revitalization, so tenants and others in this area can also say "I want to do it."

Koransha of Arita porcelain located in Ginza 6-chome, and Koransha, whose headquarters is located in Saga Prefecture, also came out several times.

There are shops from Ibaraki and Oita today.

They also go around various morning markets.

If you enter here today, you'll be in another morning market on the weekend.

How was it decided to hold a Thursday event?

At first, Kabukiza was doing a lot of things, such as opening a store only on the holidays of Kabukiza.

Once a month, there is Senshuraku depending on the first day of the performance. During this time, there are two days off for the performance, but I went only for those two days (morning market).

However, as customers came on with repeaters, there were a lot of requests for "I want you to do it every week", and it's now like this.

The performance holidays vary from month to month, so customers don't know the day of the morning market.

Then, it was necessary to decide something and decide on the day of the week or on the 10th and 15th of every month, and as a result of many requests from customers to "I want you to do it about once a week" I thought variously and it became "Thursday".

After that, it will be held except on days when heavy rain or wind is strong. It will be held if it is about light rain.

At first, I was canceled on rainy days. But, "Why are you doing it?"

If it's about light rain, there's a customer here.

The tent can be set up, and the shoppers will come out if it's light rain, so let's do it.

ーIt seems that it is also a regional revitalization.

In Shochiku's real estate headquarters, there is a secretariat called "Higashiginza Area Management" to activate Higashiginza.

It's been more than a year, but I was also involved for a while.

Originally, Kabukiza, Shimbashi Enbujo, Togara Building, and Tsukiji Shochiku, I'm doing various things while talking to the surrounding shopping streets, etc. .

In the basement of Kabukiza, I went (events) once. All festivals such as fireworks festival have been canceled due to the COVID-19 pandemic.

Then, I thought the children were sorry, and for the last two days of August, I held a fair called the Kabukiza Summer Festival in this underground plaza. It's like shooting or yo-yo fishing.

With the consent of all 16 municipal elementary schools, we gave a free ticket to each elementary school student. It's 8,000 or more.

One time was free, 2 games and 3 games did not take 300 yen, but 100 yen was fine, so we were in the red.

It was held with a project to give a real little fun. Forty thousand people came in 2 days.

It was just a day without a performance, so it was full of bicycles (in front of here).

There were a lot of families of elementary school students.

It's canceled or postponed this year.

Next year, I'm thinking of a summer festival here.

Here, Kobikicho Street is a pedestrian paradise, and get permission to eat and drink in a nearby park.

In addition, the "Wind Chimes Festival" will be held this summer.

(As shown in the image above, a wind chime was already displayed on the left side of Kabukiza and on the left side of Kibikicho Street.)

We decorate the southern wind chimes in this shopping street.

Everyone wants to make Higashiginza lively, and we will continue to go in various ways in the future.

ー Thank you very much for your partner today despite the sudden visit.

・・・ Next is an interview with Mr. Suzuki of 4Nature Corporation.

It was said that there was a lot of change in the store.

Well, of course, there are people who open the store continuously, some people go out every week, while others go out once a month, which is a place called "replacement replacement" and continuous shoppers It is mixed.

That's because if you use vegetables and bread on a daily basis, you come constantly every week.

It's easy for customers to use.

However, if it is fixed every week, the pleasure of shopping will be lost, so we will work in a way that allows continuous store openings and new people to be successfully interwoven.

You mean that there is also a bakery. Are you near here?

Some bakeries are nearby, and some bakeries are a little far away.

However, in the summer season, just by removing the product, the product will deteriorate, so there are no shoppers such as powder at this time.

(Overall) During this period, there are few shoppers in particular.

As Mr. Ueno mentioned earlier, just staying outside may be hot and you may get sick.

ーWhat kind of shops do you often open?

There is no particular rule.

We are also making adjustments there, and if the products are biased as a whole, it will be difficult to enjoy, so we try to mix well.

We try to open a store for vegetables as much as possible. It's not limited to the vegetable shop there (opening today).

ー I would like to introduce the 7 stores that you open today on your blog.

But I can't promise when it will come next.

I'm sure. Thank you very much for today.

4-12-5, Ginza

Directly connected to Higashi-Ginza Station on the Tokyo Metro Hibiya Line

Click here for Kabukiza's website.

(There is also an introduction to Kabukiza Morning Market.)

⇒　https://www.kabuki-za.co.jp/

Please also see the Instagram of Kabukiza Morning Market.

⇒　https://www.instagram.com/kabukiza_asaichi/