Official

Japan's first solid soap-shaped toothpaste was released in 1888 (Meiji 21). In the era when powdered toothpaste was 2 to 3 yen per bag, it was very expensive at 25 yen, but the quality was good and the sales were good, and the 3rd National Industrial Expo in 1890 (Meiji 23) Received a reward at At the top of the container, the mark of "Hawk", a trademark of Shiseido at the time, is drawn.

In 1897, Shiseido launched several other products in addition to Oidelmin, and entered the cosmetics industry. The prescription of Nakami was based on the research of Dr. Nagayoshi Nagai, a professor at Tokyo Imperial University at the time of studying abroad at the University of Berlin, and Shiseido aimed to develop scientific and high-quality products in cosmetics, just like pharmaceuticals.
Most of the skin toners at that time were Japanese-style names, while Oydelmin was coined from Greek "eu" (good) and "derma" (skin), and the glass bottle in the container was beautiful, and the liquid inside had a bright color reminiscent of red wine, so it was nicknamed "Shiseido Red Water".

Oidelmin is a super long-selling product that has been loved by many people even now, more than 100 years after its launch. In 1997, the 100th anniversary of its launch, the "Oydelming Robal", which was designed by French creator Serge Luctans, was released simultaneously in Japan and overseas as a symbol of Shiseido's aesthetic sense. The medium formulation has also evolved further, making it a highly functional makeup solution that "holds skin moisture from drying and adjusts the skin's natural rhythm."
 

Full-fledged perfume "Hanatsubaki" produced by Japanese
Perfume in Japan in the 1910s was mainly imported from Paris, and some poor imitations were seen, but Arinobu Fukuhara's son and the first president, Shinzo Fukuhara, created perfume similar to the scent of Japanese flowers such as camellia, plum, and wisteria. The perfume "Hanatsubaki", which was released in 1917, is a full-fledged perfume that can be said to be a pioneer made by Japanese people. The following year, in 1918, perfume "ume" and "wisteria" were released. Using a high-quality glass bottle reminiscent of a cut glass, it was luxurious to burn the product name and flower design with gold leaf. In the same year, advertisements published in women's magazines included 21 kinds of perfume names as special perfume of Shiseido.

Shinzo Fukuhara tried to create the senses and images of flowers as fragrances, rather than simply recreating the scent of flowers. In the perfume "Tsukimiso", we made a novel attempt to express the scene of the yellow flowers of the moonflower in the scent as the sun sinks over the dunes.

1926 Sawa Reihana
It is a quaint work of a woman wearing a coat on a snowy night.

The Oydelmin posters introduced earlier were Yabe season, and these posters were distributed every month, incorporating the sense of the season.

In addition, at the museum shop, you can purchase these posters and postcards of Komura Yukidai's works who were enrolled in the Shiseido Design Department.

The Shiseido Corporate Museum is a 5-minute taxi ride from the south exit, a 20-minute walk from the JR Kakegawa Station.
From the south exit of the bus "Kakegawa Station", get off at the city circulation line (southbound) and "Shiseido Art House Entrance".
※The bus ride from the south exit of Kakegawa Station is about 15 minutes, including walking after getting off.
7 minutes by car from the Tomei Expressway "Kakegawa IC". 30 minutes by car from the Shin-Tomei Expressway Mori Kakegawa IC.
 
Admission fee:              Free of charge
Opening hours:          From 10:00 to 16:30 (entrance until 16:00)
Closed days:              ・Every Saturday to Thursday (closed on holidays)
　　　　　　　・Summer (mid-August)
　　　　　　　・New Year holidays (end of December to early January)
The fact that the museum is closed every Saturday to Thursday (closed even on holidays) means that it is open only Friday. Please be careful when visiting the museum!

Near Kakegawa Station, there is Kakegawa Castle, which is said to be the "Famous Castle of Tokai", and a delicious eel shop, so why not enjoy a short trip of about 1 hour and 40 minutes on the Shinkansen "Kodama"?
 

If you are only open on Friday and go to Kakegawa, there is actually a "Shiseido Corporate Museum Online Tour" that can be viewed online.
 
The Shiseido Corporate Museum displays and displays some of the products created during the long history of Shiseido, which celebrates its 150th anniversary, as well as some of the various materials, including advertising products. This video introduces the history of the company, product packages and posters, and the relationship between Shiseido and Japanese makeup culture.
 

・Greetings from the Director
・Japan's first private Western-style dispensing pharmacy
・Expansion into the cosmetics business
・The aspect of Shinzo Fukuhara, the first president, as an artist
・Establishment of Laboratory and Design Department
・Shiseido Parlour and Shiseido Gallery
・Establishment of beauty department, hair department, and children's clothing department
・Proposing a Rich Lifestyle
・Publication of cultural information magazines
・The birth of Miss Shiseido
・Hanatsubaki-kai and Shiseido-style Niimi facial techniques
・Age of Growth
・To live more beautiful, healthier, and more
・Globalization
・Shiseido typeface
・European logo
・Flower camellia mark
・Shinzo Fukuhara's Cosmetics Philosophy
・The image of a woman born from a dream

There are 19 themes, all of which are made compact and easy to understand.
 
Now, if you look at this, you can become Dr. Shiseido!