Official
The specialty of a long-established tea shop shines!
"Kyohaya Hayashiya Harumi Direct Sales Office" is also attractive for limited items.
Hello. It's Hanes.
As you all know, there are many confectionery shops in Chuo-ku, ranging from long-established Japanese confectionery shops to popular sweets shops.
Isn't there some people who have their favorite shops that they always use?
I like sweets direct sales outlets and shops with factories where you can shop at a great price and enjoy limited items!
However, such shops are often located outside the central ward or outside Tokyo, and they often go far away.
However, in the spring of 2020, when I spent more time in the ward and took a leisurely stroll through the Harumi area, I found something called "Kyo Hayashiya Harumi Direct Sales Office" on the second floor of the tower apartment!
This time, I visited the shop for the first time in about two years due to the sweet scent.
Because it is a direct sales place known to those who know it, this time with the cooperation of the store manager, we will tell you all the charms.♪
Contents
What is the Kyoto Hayashiya Harumi Direct Sales Office?
There are also bargains and limited items! Arrangement of Harumi Direct Sales Office
Takeout menu with "Take-to-Funshi"
If you don't know it! Official LINE that requires friend registration
There is no doubt! Discount cut menu
Yeah
Introduction Store Information
What is the Kyoto Hayashiya Harumi Direct Sales Office?
In the first place, "Kyohayashiya" is a long-established teahouse founded in Kaga and Kanazawa in 1753, about 270 years ago.
Currently headquartered in Fushimi, Kyoto City, when the Aoyama store was opened in Tokyo in 2004, Hibiya Hayashiya Shinbei, Hayashiya Tea Garden Meguro store, Kyoto Hayashiya Takashimaya Times Square store, Kyoto Hayashiya, Seibu Ikebukuro store, Kyohaya Kawasaki and Harumi direct sales outlets.
We offer high-quality tea and Japanese sweets such as matcha sweets.
Before moving to Tokyo Midtown Hibiya, there was "Ginza Hayashiya Shinbei" in Ginza 7-chome, and even now we sometimes open stores at department stores in Chuo-ku for a limited time, so we have used shops in the ward so far Some people may have used it.
"Kyo Hayashiya" is used by many people to purchase gifts and souvenirs, but in fact, many sweets for stores in Tokyo are made in the workshop behind the Harumi direct sales shop!
The Harumi direct sales shop started as a store only for merchandise, but due to the large workshop and good access to the center of Tokyo, we decided to make takeout products offered at each store at the Harumi direct sales shop.
At "Kyohayashiya", which focuses on handmade, most of the materials used for popular menus such as parfaits and anmitsu offered at cafes are prepared at each store, but by making effective use of the workshop of Harumi direct sales shop , You can now have a lineup of handmade take-out products.
The reason why you can enjoy small souvenirs, take-out products that are nice for your home, and authentic matcha sweets at cafes and at home is that the Harumi direct sales shop was opened.
It's exactly like a store in the Kanto area!
At first, tea was mainly sold at the Harumi direct sales shop, but through the sale of freshly made sweets and Japanese sweets limited to the direct sales shop, the existence gradually became known to people living nearby.
The lineup of products handled while reflecting the voices of local people has been gradually enhanced, and it has been a community-based direct sales place to date.
There are also bargains and limited items! Arrangement of Harumi Direct Sales Office
At the Harumi Direct Sales Office, various types of tea and sweets are sold at a low price for consumption tax.
It seems that many people pack tea and sweets in boxes and use them as gifts and souvenirs.
The 100-year mochi shown in the upper left of the photo below is made from rice cakes, matcha, walnuts, brown sugar, egg whites, etc., and is dedicated to Ise-jingu Shrine with tea!
This is a popular product that was introduced in the last episode of Nippon Television's "I compared tonight" in March this year, and was flooded with orders.
The texture is "soft like a baby's cheek", so I'm worried about how soft it is.♪
It lasts 5 days, and it takes about an hour to thaw, and when it becomes soft, it is best to eat.
According to the store manager, "It's a dish that has a sense of eating and satisfaction, regardless of its compact appearance!"
In addition, there are plenty of sweets such as summer-only "mochi and ice", monthly desserts limited to Harumi direct sales shop using seasonal fruits, anmitsu, kuzuneri, warabi mochi, and various cakes.♪
This is also a popular product, and it may be almost sold out by the evening.
It is said that craftsmen with the background of Japanese and Western sweets working at the factory attached to the direct sales shop are involved in the development of monthly products.
A new menu comes out every month, so some people may be looking forward to it.
"Hojicha Kuzunari" is displayed on the upper right side of the photo below, but this is the only store where you can buy it!
It is sold online as a set of 5 pieces, but here it seems that you can purchase from a single item.
We also accept orders for birthday cakes.
Around Harumi, there are few cake shops that finish and provide whole cake on the same day, and there is demand from neighbors.
Matcha and Hojicha roll cakes in the lower center of the show window are also sold for a limited time and time, and this will be introduced in detail later.
While there are delicious sweets that look like this, tea is not forgotten.
Because it is a long-established tea shop, its quality is origami!
In the 2022 "Japanese Tea AWARD", "Haruka Nicha" won the Platinum Award in the second tea sencha category, "Genso Bar Hojicha" and "Kikon Tachibana" won the fine product award in the Hojicha category, and "Tamatencha" won the Jury Encouragement Award and four products in the tea category with free ideas.
"Haruka Nicha", which won the Platinum Prize, will proceed to the third judging from now on.
Various teas are also sold at each store, but the most productive is Harumi direct sales shop.
Large-capacity products such as large-capacity tea bags for home use are not individually wrapped, so it seems to be useful in nearby offices.
In addition, since we also carry out delivery work behind the direct sales shop, we are glad that we can order tea sold only online on the spot if we have stock.♪
Takeout menu with "Take-to-Funshi"
While there are a lot of sweets and tea that you are worried about as introduced so far, the most recommended thing is the Harumi direct sales shop limited to "Yakitate Funashi".
Other stores also sell “Scorched butter”, “Matcha” and “Hojicha” with three flavors, “Funanshi” (with a shelf life of more than 30 days), but you can enjoy freshly baked products only at direct sales outlets!
The time for "baked funanshi" to be lined up in stores is not specifically determined, but according to the store manager, it is better to use around noon as a guide.
That's why I immediately visited the shop during lunch break and purchased "Matcha Funanshi".♪
Anyway, it's rich! It is a dish where you can feel the aroma and bitterness of matcha, and it is baked more firmly than fluffy.
However, in the center of "Funanshi", the finest moist feeling that is just said to be "Live Funanshi".
I also received "Sencha Apples and Roses" along with "Matcha Funanshi", but the impression of the rose petals dancing in a tetra-type tea bag remains impressive, and you can enjoy not only the aroma and taste but also the eyes It was an elegant sencha.
This time, I brought it home, but in fact the take-out menu is attractive.
The menu includes "Today's Cold Hojicha", which makes you want to go to a direct sales place and taste all kinds, matcha cream soda, matcha ice cream, "Wapioka", which resembles brown sugar warabi mochi as tapioca, and "Kyo no White Miso Toponshan Curry" etc.
"Wapioka" is a rare menu that is available only at three stores, Takashimaya Times Square Store and Lazona Kawasaki Store, in addition to the Harumi Direct Sales Office.
It is offered for a limited time, and this year it was until September 25, but if you are worried, please check it out next summer!
There is no eat-in space in the direct sales place, but there are plenty of benches along the Asashio Canal that office workers can use for lunch and breaks.
It seems good to take out delicious sweets and long-established tea on a clear day, and take a break while enjoying the flow of the river and the seasonal flowers.♪
If you don't know it! Official LINE that requires friend registration
Even if you are worried about this direct sales place, it may be a little far from Ginza and Nihonbashi, so some may not be able to decide when to go.
For such people, I would like to recommend "Kyohaya Hayashiya Harumi Direct Sales Office" official LINE!
If you register as a friend, you will receive notifications such as limited items that can only be obtained there.
For example, in the case of the aforementioned "Kyo no Shiramiso Toppon Shan Curry", the ingredients and rice are different each time.
Rice is sometimes white rice or turmeric rice, or "bancha rice" cooked in Hojicha like teahouse.
If you get such information in advance, you will be looking forward to lunch.♪
In addition, you can get the sales information of cut pieces on official LINE as soon as possible!
As you can see in the image above, sometimes very rare pieces come out, so I'm looking forward to what kind of pieces will come out next every week.
There is no doubt! Discount cut menu
When I interacted with the store manager for coverage of this article, I learned about the advantageous information distribution of official LINE.
On the same day, I immediately registered as a friend, and on the weekend, I actually went to Harumi direct sales shop in search of a piece of "Matcha San Marc".
The chips of "Matcha San Marc", which can be purchased at a discount at one-third of the normal selling price, may be smaller than those of matcha and hojicha roll cakes, so it arrives one hour ago.
There are no customers at the store yet, and when you enjoy the seasonal flowers at Harumi Island Triton Square next door and look at the situation again after 30 minutes, you can see that one or two people and customers are beginning to line up I saw it.
By 13:00, the sales start time, there was a line of just over 10 people, and most people seemed to be looking for "Matcha San Marc" like me!
The pieces were placed in a plastic container wrapped in aluminum foil, with 8 slices of normal size and 2 slices of half size.
When I put it on a Japanese-style plate while being excited, it looks so good that I can't think it's a cut!
Some matcha sweets are sweeter than the bittersweetness of matcha, but this is just handmade by teahouse's patissier, so the bitterness of matcha is alive.
On the other hand, the 6 layers are mariaged in a well-balanced manner, such as the savory and sweet parts of the viscuy fabric with caramelize.
That's right! According to the store manager, a professional tea master mixes matcha for sweets and is also involved in product development.
It seems that the tea leaves and their ratios are adjusted according to the amount of fresh cream and sugar so that the umami and bittersweetness of matcha can be delivered in an exquisite balance.
As expected, the matcha sweets made by a long-established tea shop were different!
Yeah
After setting up a workshop in Harumi and opening a direct sales shop, "Kyohachiya Harumi direct sales shop" has been providing community-based services and products while cherishing the voices of local people.
"It's a waste not to know a direct sales place where you can buy high-quality delicious food at a bargain," and "I want to tell not only those who live and work in Harumi but also more people about their appeal." I made it an article!
By referring to the information distributed on the official LINE, we hope that you can find your favorite dish and gem.
Last but not least, I would like to thank the store manager and staff of "Kyohaya Hayashiya Harumi Direct Sales Office" for cooperating with the interview while I was busy.
Introduction Store Information
Kyoto Hayashiya Harumi Direct Sales Office
Business hours From Monday to Friday 11:00 to 18:30, Saturdays, Sundays and holidays 10:00 to 17:00
Regular holidays: New Year holidays
TEL: 03-5547-4112
Address: 1-6 Harumi ITS View Plaza Building No. 6, 209, Harumi 1-6, Chuo-ku, Tokyo
Access About a 10-minute walk from Kachidoki Station and Tsukishima Station on the Oedo Line.
Website: https://kyo-hayashiya.jp/shoplist/harumi/
※Take-out only, there is no eat-in space.