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First of all, 10 companies from car bodies and parts and 12 companies from fashion wear and miscellaneous goods are exhibiting at this market.
The number of brands handled is even higher, and of course, there are also encounters with new brands that seem to be "better good".

Suddenly, if you live in Chuo-ku, work in Chuo-ku, do you ride a bicycle?
Many people living in Chuo-ku don't have a bicycle parking lot in their apartments, and many people gave up saying, "I want a bicycle but there is no place to keep!"
And many people who work in Chuo-ku say, "I'm interested in commuting by bicycle, but I don't have a bicycle parking space at my workplace, and I've only used a share cycle."

In this "Yorimichi Market", you can meet bicycles that solve the worries of such people.
That's the folding bike!
Even though it was compact, I was able to run as well as the city cycle, and the number of owners around me gradually increased.
There are many cute designs for women, making it perfect for rides on the streets in Ginza and Nihonbashi.♪

If you put it in a loop bag, it is easy to carry by train or express bus, and there is no doubt that the range of action will expand.
However, if you want to store it more compact, please pay attention to CarryMe, which has been gaining popularity recently.
When folding, only A4 size space (see the red frame in the photo below)!
If so, even if you live in a studio in Chuo-ku, owning a bicycle is not a dream.♪
Furthermore, it is lightweight at about 8.6 kg, and it can be rolled and carried like a suitcase, and it is an innovative bicycle that is just attracting attention now.
There's also an increasing number of male buyers because a wide range of customs are possible to suit your preferences.

Bicycles are not only exhibited and sold in this market.
Due to the revision of the Road Traffic Law, bicycle helmets that must be worn from April 1 this year have been enhanced.
When riding a bicycle in the city center with heavy traffic, including Chuo-ku, it is safer to wear a helmet even if it is not a sports motorcycle.
If you don't have a helmet yet, why don't you take this opportunity to find one of your favorite things?

In addition, from the viewpoint of safety, the life of a helmet is generally said to be 3 years (there are various theories).
You may also buy a new helmet to enjoy cycling with a fresh feeling from the new year.

However, if you wear a helmet, there are quite a few women who say, "I don't like my hairstyle collapsed" or "I don't like it looks like construction"?
Recommended item for such people is a cycle cap that wears under the helmet.
Many of the characters and illustrations designed at the bottom of the short brim are fashionable, and the fashionity increases at once!

Furthermore, in the coming season of sweat, it also serves as the practicality of being active in ultraviolet rays and sweat measures.
It also has the effect of preventing the helmet from slipping, so why not check it out?
Perfect for those who want to enjoy cycling stylishly without being too sporty.

Once you have a bicycle and a helmet, look for an item that will make cycling more fun and enrich!
In addition to the caps introduced so far, this market offers casual and high-quality products that can be used everyday, such as wear, gloves, arm covers, bottles, shoes, bags, and accessories.
There are products that affect not only those who regularly ride bicycles but also those who do not.
In fact, it caught the eyes of those who came to Mitsukoshi for shopping, and many people seemed to be doing more.

From Onomichi City, Hiroshima Prefecture, where the Shimanami Kaido Cycling Road is famous as a sacred place for cyclists, the ONOMICHI U2, a cyclist-friendly complex renovated from a seaside warehouse, will be exhibited.
There are a number of cities known for cycling roads, but this kind of goods is particularly attractive.
It is also good to buy a souvenir to commemorate the completion and visit.
Or, it's good to buy goods at such a pop-up and go to run at a later date.
Goods sometimes allow you to interact with bicycle riders and talk off!

And even if you say cycling at once, each person has a different way to enjoy it.
If you want to enjoy the city ride on a folding bicycle with a classic design, pay attention to the carefully selected leather miscellaneous goods and saddles!
The bicycle of the handmade and custom-made bicycle manufacturer "atelier kinopio" exhibited and sold uses the saddle of the British leather product brand "BROOKS" (Brooks).

In addition, from the British cycle wear brand "rapha", wear that seems to be comfortable when riding a mountain bike or riding a casual city.
According to the person in charge of this market, the lineup of clothing that is still rare in Japan caught the attention of those who came from overseas and was very well received.
For a limited time until April 4th, if you are interested, we will recommend early Michi.♪

In addition, the casual cycle jersey "STEM DESIGN", which is designed to be worn regardless of gender, nationality, or type of bicycle, continues to pursue comfort, is also impressive.
I couldn't find my favorite design or did not handle ladies' jerseys, and I ordered products from overseas several times, but by doing this from this time, I was able to discover that there was a cycle jersey brand that was particular about Japan!

Especially in Chuo-ku, I think that many people use bicycles as a means of transportation, such as commuting between stations and workplaces, and purchasing from home to the nearest supermarket.
On the other hand, we have heard that those who originally only rode bicycles for purchase gradually increased their distance to 20km and 50km and enjoyed bicycles as leisure.
When I was worried and asked why, some people said, "There is a coffee shop I care about!"
Many bicycle riders like coffee, and often take a break at coffee stands and cafes.

This time, we will also exhibit "BICYCLE COFFEE", which offers high-quality sustainable coffee traded on fair trade in a way that does not burden the environment of bicycles.
Founded in San Francisco in 2009, it is a shop that has been used several times when Toranomon had roasterie.
In Chuo-ku, coffee beans can be purchased at ARC'TERYX TOKYO GINZA (3-11-14 Ginza, Chuo-ku, Tokyo) and Ginza Loft (2-4-6 Ginza Belvia Hall, Chuo-ku, Tokyo, 4F).
If you're lucky, you may encounter a BICYCLE COFFEE bicycle that delivers coffee in the city of Chuo-ku.

In addition, there was an introduction of the original blend (drip bag) of the "High-Five COFFEE STAND", a self-roasted coffee stand with four stores based in Ina City, Nagano Prefecture.
The illustration of a mountain and bicycle reminiscent of Nagano in a highly designed package attracts attention.
It seems to be good as a small gift or souvenir for those who like bicycles and coffee.

The Yorimichi Market offers items that support all road bikes, cross bikes, mountain bikes, and city bikes for city rides (Click here for a list of exhibitors and brands).
First of all, you can enjoy it just by looking at it.
It also helps to create the image of those who say, "I don't have a bicycle but want to debut a sports bike this year!"

However, since information gathering is essential for everything, why don't you pick up the magazine "Bicycle Club", which was launched in 1985, which can be viewed in this market?
There are plenty of information that can be enjoyed by beginners and veterans, including seasonal news related to bicycles.
By the way, this magazine can also be borrowed at the Nihonbashi Library in Chuo Ward (Click here for a list of magazine volumes), and I sometimes borrow it and plan long rides and loops.

In addition to exhibitions and sales, "Main Building Rooftop Bicycle Test Drive" (held all day during the exhibition), portrait sales by illustrator <Hatch> (period: Friday, March 31 12:00 am to 6:30 pm・ Saturday, April 1 10:00 am to 6:30 pm, Sunday, April 2 10:00 am to 4:0 pm).
If you want to start something new from the new year, we recommend a bicycle that will help you exercise better and change your mind!
If you are already riding a bicycle, why don't you take this opportunity to get items and tips to enhance your bicycle life?

YORiMiCHi MARKET (Yorimichi Market)
Date: From March 22, 2023 (Wednesday) to Tuesday, April 4, 2023
Venue: Stage on the 1st floor of the main building of Nihonbashi Mitsukoshi Main Store
From Nihonbashi Mitsukoshi Main Store, Michi Market Event Page: https://www.mistore.jp/store/nihombashi/shops/living/living_stationery/shopnews_list/shopnews0742.html
Yorimichi Market Official Twitter: @yorimichi_Mkt
Yorimichi Market Official Instagram: @yorimichi_market_


In introducing this event, the person in charge of "Yorimichi Market" cooperated.
I would like to thank you again for taking this opportunity.