Official

Management Philosophy of Founder Masahiro Shimomura

1688 Born in Kita 8-chome, Fushimikyo-cho, Kyoto in 1688.

His father, Kazuo Shimomura Kensei, was a descendant of retainer of the warlord Nakagawa of Ibaraki Settsu Kuni Ibaraki, and became a merchant after Osaka's camp.

Masahira was succeeded as his third son, and at the age of 19, he succeeded the second-hand clothing shop "Umonjiya" and started peddling.

After opening a small store in Fushimi, Kyoto at the age of 30, he opened Shimomura Matsuya in Shinsaibashisuji with a joint investment with Jinzaemon Yachimonya.

1731 1728 Named "Daimaru" from the Nagoya store operated solely. The word "large" consists of a combination of "one" and "people", and "maru" represents the universe, and "let's become the best merchant in the world."

With a disciplined honest and sincere personality, even if you become an Australian merchant under the motto of "cash sales", "the right path in business" means "the feeling of doing for the public", and if you focus on "customer-firstism", you will naturally follow profits. "

Every winter, as a Segaki, we donate food, used clothes and money to the poor, and donate a large amount of lanterns and hand towels with the Daimaru mark to temples and shrines where people gather. Was returning to society.

At the time of the rebellion of Heihachiro Oshio, he escaped from the attack from being a righteous merchant under the direction of Heihachiro.

His short, large head, and his earlobes hang down, he became known as one of the "Fukusuke Doll Legends" because of his strong personality and successful business.

[Description] 1855 The town of Edo was damaged in major earthquake in 1855. A group of carpenters passes, led by the master who carried the money.

The large-sized Japanese shop curtain is a kimono shop Daimaruya.

[Description] There were shops selling cotton in Otemmacho. In the back of the store, you can see a person talking in front of a cotton cloth. It is Tatsumi Geisha who goes in front of the store with a stylish look.

Daimaru's business in the Edo market

〇 1743 In 1743, a large amount of moe yellow furoshiki dyed with the Daimaru mark was made and wrapped around the products, so the flashy and prominent furoshiki became a hot topic among Edokko and was recognized before the store opened. In the early Edo period, the furoshiki itself was a pandemic, even though it was not used even when going to a furoya.

〇 In 1750 1750, the sales of furoshiki were 14.500, but in 1828 1828, it was 60.670, four times.

Here, it became the three major kimono shops in Edo along with Echigo-dani and Shirakiya.

The above picture shows a part of the Daimaru kimono store.

"It's part of the shop, at the entrance, a kid called 'come in'" or "go in." In the center, tea is served in a large tea pot.

The head is down his name. The customer sees the name tag and goes there to buy the goods.

Depending on the purchase Kanetaka, the meal is served at noon. Sweets and soba are too. The commercial law of the store is "no price with a full bill" as shown on the pillar tag.

The location of Daimaru is actually at the corner of Daimon-dori Street in Tonango-cho, but the shop's seal was Odenma-cho 3-chome.

There's one strange story here. Since the store is located in Tonango-cho, Kido of this town is hit, but there are people who remove it, and it is often taken, so who will take it, and when you catch the criminal, this is Daimaru's lower son, this man's word is that the store has not been sold at Daidenmacho 3-chome for many years, but it is not a store in the corner of the store.

There is also a loyal man.

Daidenmacho 4-chome (only this town, Hatago-dori Hatago-cho) Daimaru Kimono Store lowers the front door half on January 1st, turns the shop into a large square to make a gold folding screen, and on the first day, 3400 people On the day of the first day, There is a large feast for all the guards, young people, and monks. There is also a drink. Fukubiki In addition, since it actually delights the whole year in the whole day, all children in the neighborhood go to play with girls and middle boys, make feathers, have bag throwing bows, dance, shamisen, etc. On the way home, I gave a lot of souvenirs to each.

Daimaru once withdrew from Tokyo in 1910 1910, but once again opened the store, it now shows its presence as an immovable department store as a symbol of Tokyo Station.

"Daimaru's Show is after Takao's mansion

　The castles of Daimaru are the traces of dreams

　There is a great deal of Daimaru.'

References

Daimaru Wikipedia　

"Kumon Nihonbashi" written by Shigure Hasegawa (excerpt from "Daimaruya", the name of the hearing of the grandmother's appearance of Nihonbashi in the early Meiji era)

"Nihonbashi Old Mon," written by Nyozekan Hasegawa

Diet Library Digital Commentary

History of Daimaru