Official

About 200 years since the summer camp in Osaka. During the Bunka Bunsei period, when Taihei's world continued without major wars. The townspeople's culture flourished in Edo due to the rich economic power of the townspeople. The arts, ukiyo-e, and popular novels of singing and dancing songs for play and enjoyment took the world by storm.

Regardless of gender, I go to Terakoya to learn reading and writing abacus, and the literacy rate in Edo city is 70-80%. It is said that the samurai class had reached almost 100%.

The townspeople who got the letters enjoyed reading. Bakin Takizawa's "Nanso Satomi Hakkenden", which has relatively high literary elements, was also popular, but it seems that "common books" that can be enjoyed without stiff shoulders were also sold well. That is the "Tokaido Naka-Kurige" of Tokasha 19 and the "Ukiyo Bath" of Shikitei Mima, which will be featured this time.

"Ukiyo Bath" is a story of the people of Ichii who can be spread out in the public bath men's bath ladies' bath. What kind of place was the public bath at that time?

In Edo, it is rare for Australian merchants to have indoor bath, and it was customary for most people in the town to go to public baths. There was no bath in Hatago, and the guests went to the public bath. The first reason is to be wary of fire caused by misfire. The second is economic reasons. If you set up a bath in a house in Edo city, where the rent is high, you will take a place and it is uneconomical. Moreover, firewood was expensive. The price of a public bath was about 16 sentences of soba. The public bath fee is about 8 sentences. It seems that the price was relatively affordable, about half of Kake soba. In addition, the public bath was a social gathering place where the men and women of all ages gathered, and it was a place where people enjoyed chatting while sweating slowly. I guess everyone was looking forward to it.

I think that Ukiyo-baro, set in a public bath during such a bath culture, was very interested.

In "Ukiyo Bath", the first and fourth editions are Otoko Yunomaki, and the second and third editions are Joyunomaki. All of them are chatting with Ichii people in the public bath. It doesn't mean that there is a hero or a big incident. It is a mysterious story that light conversations take place everywhere in the public bath and somehow end up and enter the depiction of the conversation of the next people. It seems that women's Yunomaki was especially sold, so let's take a look at what kind of conversations there are in women's Yunomaki.

・The quality of the guest of the geisha and the daughter of the restaurant last night, the story of two grandmothers giving a bride, the superior woman and the superior woman of Edo and the pride of Edo, the two girls complain about their mother's educational mama. The story of two married women's kimonos and makeup, the story of two national studies and their own cultural activities.

ladies' bath's story is not about the ladies' bath, but about women's interests in their own. I'm convinced that it can be sold to women.

"Edo Suifuku Monogatari" Shikitei Sanma National Diet Library Digital

Shikitei Sanma lived in Honishicho 4-chome when he wrote the first part of Ukiyo-baro. After that, he moved to Nihonbashi Honmachi 2-chome because he was affected by the fire. In addition to his work as a writer, he opened a drug store. Honmachi was a place with a large number of drug wholesalers and many drug retailers nearby. Even today, Nihonbashi Honmachi has many pharmaceutical companies and is known as the "medicine town". It seems that the Sanma store was probably around the current COREDO Muromachi Terrace.

The picture above is Sanma's shop, Shikitei Shopo. A mark similar to the hiragana "ru" next to the short Japanese shop curtain word "paved" with the name of the shop stretched over the frontage of the shop is the crest of a Sanma shop made by breaking the word "horse".

On the right side, a big sunshade Japanese shop curtain advertises a medicine called Yanjutan. You can see that the medicine made by Soetsu Tanaka in Kyoto is sold at Sanma's shop.

On the left end of the horizontal Japanese shop curtain hung over the eaves, you can see "Edo no Mizu" Shikitei Sanma characters. This is a skin toner made by Shikitei Sanma.

Sanma often appears products that are handled at Shikitei Shopo in Ukiyo bath.

The preface has become longer, but the continuation of the story of Okabe and Oihe who appeared at the beginning of this blog. In addition to the red on the edge of the eyes, women in the upper women begin to use the white powder on the face, the white powder on the hairline, and the white powder on the collar, and the three types of thick makeup using white powder. However, it was a bit convincing to imitate the actor and add a deeper white powder to the tip of the nose and raise the nose. It's the same as adding highlights to the nose muscle in today's era. He seems to be interested in the upper makeup that looks swearing but beautiful. However, mimicking an actor and applying an oil called incense under makeup, it shows a disgust.

"I don't care, it's better for Sanma to pour water from Edo than my husband (that), and it's thin and dark, the makeup is fine and Noh." (No. 3 Volumes)

Even if the white powder is thin or thick, the skin toner of makeup base is good from Edo. The characters are well advertised that the water of Edo is good for the dark makeup on the upper part.

And since the water of Edo is popular, fake items are also available, but when I put it on, it says that it is completely different from the water of Edo. Edo water is so popular that fakes are made out, and fakes are not bought because they are different from the real ones.

In another story, Yanjutan, which was written in large on the shade curtain of the picture of Shikitei Shopo, appears.

Conversation between the wolf and the grandmother

"Yemou, I'm sick, but I eat a medicine called Nobujutan of Honmachi 2-chome as a medicine, but now I have no chronic illness, and I have become the ultimate master. "

"Hey, that's the arrangement. That Enjutan is a famous medicine for my great-grandfather. That was 1-chome. I'll eat it in the hot and cold."

"Hi, now I'll sell it at Shikitei in 2-chome."

"Eh, something, I'll do this time with the water of Edo and the medicine with a lot of white powder."

"Hey, sir. Our daughters say that the water of Edo is good and put it on every makeup. As soon as possible, the things on the face will be healed, and the white powder will be beautiful. " (No. 3 Volumes)

In this way, the name, address, product name, and its effectiveness of the store are explained to the characters. I don't seem to be very impressed with how to advertise my products by letting them say the bad makeup of the upper part, but it seems that women who read the ukiyo bath came to buy Edo water and the shop flourished .

"Edo Shopping German Information" National Diet Library Digital

The products we handle are lined up on the page of Sanma's shop in the Edo period shopping guidebook "Edo Shopping Sogo Guide".

At the beginning, the Edo water produced by himself is emphasized by enclosing it with a line.

It has a copy of "Oshiro no Okao's Kusuri (a medicine for a well-known face with white powder)".

It seems that the word that the current makeup is good comes from here.

I didn't know exactly the ingredients of the skin toner, but in the ukiyo bath, the fake one said, "I just resembled the color of the water and gotten flower powder." It is presumed that there is no.

Inferred from "Ukiyo-baro" and "Edo Shopping Guide"

・Applying it to the base makes your makeup better.

・Heals the things of the face

It looks like that kind of skin toner.

And in the lower left, there is "box-filled".

You can see that it was packed in a glass bottle and placed in a makeup box and sold.

Regarding the makeup box, there was an interesting article in the city bulletin of Koshigaya City, Saitama Prefecture in 1973 entitled "Sekitei Sanma and Koshigaya".

"Omitted) At first, he traded with Hakoya Nagahachi and others in Odomari Village for 14 boxes per 100 sentences, but he said that Hakoya, who lives in Koshigaya, would produce at a low price of 16 per 100 sentences, so I decided to ask there. (Omitted) It can be seen that Sanma's inexperienced business talent, and it is known that at that time, small box production such as paulownia was actively performed around Koshigaya. Moreover, it is necessary to pay attention to the fact that it was produced as a product for Edo, and that it was already in a competitive sales stage during the cultural year, it was produced in large quantities in this region."

It turned out that the Edo water makeup box was a small paulownia box manufactured in Saitama Prefecture.

The skin toner packed in a glass bottle where you can see the contents would have sparkled and tickled the maiden spirit. Moreover, if you put it in a small box of paulownia, the luxury will also increase. It looks good as a gift.

The water of Edo that is elaborate on the package. The sales increase by letting the characters in the books that are selling say this is good. It's the same as in modern times that the promotion of that hand attracts the willingness to purchase.

2-1 Nihonbashi Honmachi sidewalk in front of Takeda Pharmaceutical Co., Ltd.

Nihonbashi Honmachi 2-chome, where Shikitei Sanma's shop was located, still has many pharmaceutical companies, and "Honmachi Pharmaceutical Wholesale Store"

There is a monument to the town of origin.

[References]

"Ukiyo Bath" Shikitei Sanma Tomodo Bunko

Shikitei Sanma, Masahiro Tanahashi Perikan Company

"Feep Reading Ukiyo Bath" Michio Aoki Shogakukan

"Edo Copywriter" Minezo Tani Iwasaki Art Company

"Public information Koshigaya" August 15, 1973