2024 Special WINDOW DISPLAY & "Dragon" AR show to celebrate the New Year
From the time of the Hattori Clock Store, Meiji·Taisho era·Showa·Heisei·Reiwa and the rooftop clock tower has carved time for five generations, and Wako Honten has been popular as a landmark of Ginza for many years, but in 2022 it was renovated and renovated and renamed "SEIKO HOUSE GINZA". At midnight on December 31, when the neon lights in Ginza diminish light and a harsh atmosphere, the Westminster chime of the clock tower at 24:00 45 seconds ago will play a prologue of 2024. When the chime finishes ringing, 12 shots of midnight bell following the lingering sound. The moment when the first shot resounds is exactly the beginning of 2024. At the same time, the building is lit up and the shutter of the central show window facing the Ginza 4-chome intersection opens, and Masakatsu Shimoda's new art work "Dragon of Time" will appear. It is a unique form with a strong presence that campus fabrics were sewn one by one with a sewing machine and produced with a huge amount of time. Show window display period 0:00 to 0:20 8:00 to 22:00 on January 1 to 24, 2024 only from 0:00 to 22:00 after 2 days 8:00 to 22:00 At the same time, when you hold the camera of the smartphone with the next-generation AR application "XR CHANNEL" installed over the entire building of "SEIKO HOUSE GINZA", the dragon in the window will be released, soaring in the sky of Ginza, and the new year will be announced by a realistic production, and the video production will change depending on where you see it.