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"Edo Famous Zoukai" Juken Store Hinaichi National Diet Library Digital

From February 25 to March 4 and 5, Hinaichi arrived at Juken stores, Owaricho, Kojimachi, etc. Among them, Juken stores seemed to be the largest and busiest. There were ten shops on both sides of Chuo-dori between Honmachi 2, 3-chome and Honishicho 2 and 3-chome. The splendid tiled-roofed shop at the back of the picture above is a store that originally has a store here and sells Hina doll, or usually does a different business and lends a store to Hina merchants only during the sales period of Hina doll. We had a new luxury Hina doll here. You can imagine that the picture is placed on shelves one by one and treated carefully.

The hut with the roof in the middle of the picture was a temporary hut called Nakanaka, which was set up only during the city period. Unlike the fine store I mentioned earlier, inexpensive Hina doll, used goods, and chick tools were sold.

From April 25, the banner city of Dango's festival was held. But it was not as popular as Hina-shi.

It seems that white sake was sold in Hina City, and Kashiwa Mochi was sold in Nobori City.

If you look closely at the picture of "Edo Famous Zoukai Jukenten Hinaichi", you can see people who sell white sake. The left half of the picture. At the bottom right corner. That's a man selling a bowl with white sake on the tray on the wall of the middle store. It's this person.

Katsushika Hokusai Tokyo Metropolitan Central Library

Let's compare the picture of the ten houses in Hokusai and the ten houses in the Edo Famous Zoukai above.

Don't you think the number of customers is different? "Edo Famous Zoukai" looks like the dressed people are choosing Hina doll with plenty of time while walking around. Hokusai's shoppers are so crowded that there is no room for standing cones. In fact, which one was true? The crowded picture of Hokusai seems to be several decades older than the Edo Famous Zoukai Juken store, so I think there are differences in time, but how busy it was?

Kiichiro Kikuchi's "Edo Prefectural Picture Book Customs Traffic", depicting the late Edo period, depicts the confusion of Juken stores. To sum up, "The city was crowded day and night, so there were fights and many thieves who looked at the nostalgia. Doll merchants were skillful to apply an extraordinary amount to the price of the doll. The bargaining of both sides was also a specialty of the city because the customers were aware of it. Sometimes your wallet is stolen if you try to make a payment with a compromise. At last, the doll I bought was sometimes damaged due to a fight. For the countryside, it's very crowded."

If you read this sentence, it seems that the congestion drawn by Hokusai is close. Can you take Hina doll home safely in this situation? I'm not confident. The extraordinary fuss of Hinaichi may have been a pleasure unique to the vibrant Edokko.

But it seems that some people were elegantly buying Hina doll without making such a noise. The townspeople of the daimyo, Hagimoto, and rich houses seemed to have ordered and paid to the house before. Order your favorite doll and prepare white sake and dishes to celebrate the chick festival gracefully. People with financial resources are different.

The explanation of the "Juken Store Ruins" of the Chuo-ku Board of Education on the COREDO Muromachi Terrace states, "After the Meiji Restoration, the doll market of the Juken Store will decline rapidly." . Why did it decline rapidly?

In 1904, Mitsukoshi declared a department store and opened a new store as a department store. Department stores have also started handling Hina doll. In February, when the business was quiet in February, the senior managing director at the time invented that only Hinaichi, a ten-store store near Mitsukoshi, was bustling alone. . And by selling cash bills without cash, we eliminated the negative effects of price fluctuation. Department stores such as Mitsukoshi, Shirakiya, and Matsuya in the Nihonbashi area handled Hina doll, and invented new products one after another and made them into wholesalers to meet the demands of the times. The reason why this led to the rapid decline of the traditional Hina City, which had continued since the Edo period, is written in "The Third Generation of Puppeter" Hara Funazuki "" Emori Sumiyoshi.

I don't think the fuss will come back again, so I think I wanted to go once. Soon March 3rd. Why don't you prepare a chirashi sushi while stretching out the Juken store?

[References]

"Morisada Kitagawa Bunko" Morisada Iwanami

"Edo Prefectural Picture Book Customs Traffic" Kiichiro Kikuchi Ao Frogbo

"The Ningyoza" Hara Funagetsu "Third Generations" Emori Sumiyoshi Ao Frog Frog Frog