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Consideration of postcards owned by Nihonbashi Benmatsumatsu

While looking for materials related to the Nihonbashi Fish Bank, I found a postcard from 1911 owned by Nihonbashi Benmatsu. It's just a postcard, but if you look closely, you can see the situation at that time.

This is a photo of the Mitsukoshi side (Nihonbashi fish shore side) to Tooricho side (south side). At the left end, there is still a bridge for the train, which was bypassed by a tram during the bridge construction. On the other side of Nihonbashi, there is still a temporary bridge for pedestrians. It's a clean format with no highways.

Please pay attention to the sign of "Refrigerated Box" next to the sign of "Morishita Jintan". I don't know how to read whether it's "Reizobako" or "Reizokan", but this is the product name of the "ice refrigerator" that began to appear at that time. An ice refrigerator is like a cooler box that puts ice on the shelf above a wooden box, puts food on the lower shelf, and cools it. Some manufacturers named it "refrigerator". When I was a child (Showa 20s), I had this refrigerated box in my home. 。 I remember it.

 

Do you feel like this if you have Morishita Jintan Tower?

Do you feel like this if you have Morishita Jintan Tower? Consideration of postcards owned by Nihonbashi Benmatsumatsu

According to the store layout drawing of the fish shore in the Taisho era, it is written that there was Morishita Jintan Tower near the monument of the birthplace of the fish shore, but it seems that there was a telegraph column for Morishita Jintan advertising instead of the tower It seems that there was.

Scenery from Kokubu Building

Landscape from Kokubu Building Consideration of postcards owned by Nihonbashi Benmatsu

This is one shot taken around 1915 at the same angle. The shooting location is from the current location of Kokubu Building, but the eyes are from above than the first one. This is probably because the new building of Kokubun Shoten, the predecessor of the Kokubun Group, was completed in 1915, and it was possible to shoot from a higher position than the first one.
The sign of "Refrigerated Box" is gone. Was refrigerated boxes no longer needed advertising, or was it cost-effective?　And the fish shore became a white-walled building. With the replacement of Nihonbashi, the fish shore may have been redeveloped.

②　Souvenirs for a Dutch company

②　Consideration of postcards owned by Nihonbashi Benmatsumatsu regarding souvenirs to Dutch companies

The software sold by the company I run is Sightcorp (Netherlands) products. I've been visiting the company for about a week since the end of July for a meeting. At that time, I took the Japanese lantern I wrote on my April blog as a souvenir and I was pleased to report it. It's a little bulky, but it's light, so it's perfect for souvenirs overseas.

I am very pleased to explain the kanji written on the lantern. I put the company name Sightcorp in Japanese lantern, but I did the following work to please.

Sai Aya

Brilliant City = Amsterdam (the company is located in Amsterdam)

Coe drum

Stimulate and activate the Pumai company

It does not mean it. I was applauded by explaining that I would shut down customers with a lantern. By the way, Japanese lantern is made by Kawase Shoten, Nihonbashi Horidomecho.