Official

"Tabeko Animal" was released in 1978 (1978). Last year, which celebrated its 45th anniversary, a limited-time indoor event "Tabeko Animal Land" was held, and it became a hot topic that the total number of visitors exceeded 160,000 and ended with a great success.

The secret of popularity is the illustration of cute animals. The design of the package hasn't changed much since the launch. In recent years, character goods such as stuffed animals have also been commercialized, and there is a family of fans of "Tabeko Animals" for three generations of parents and children.

Whole grains of powdered animal

This is my recent favorite. These small packages also feature familiar animals. The number of friends in the series has increased dramatically, such as the "Tabeko Aquarium" and "Strawberry Tabeko Animal", which are impregnated manufacturing methods cultivated with "Shimi Chococorn".

In 2022, GU, a fast fashion brand, released biscuit pattern wear. Unfortunately, it sold out quickly, and unfortunately I couldn't buy it, but when I realized that there were so many fans, I was surprised and happy.

In addition, there are many collaboration projects between popular people, such as appearing in Mcdonald's Happy Set toys, Toei Animation's "ONE PIECE" goods becoming a "tabeko animal" taste, and pop-up events at Village Vanguard, a "playable book shop" are held. This rapid advance is called the "Reiwa no Tabeko Animal Boom".

"Baby Animals" is not just cute. It's a very delicious biscuit in the first place. The crispy light texture and the flavor of butter have a slightly sour place, and the hands are stretched out.

♪I understand English.
※The photo is "All-grained child animal".

And what should not be forgotten is that "Tabeko Animals" is a pioneer in educational confectionery. Small children can learn the shape, name, and English of the animal while eating this biscuit. Actually, there are a few words I learned in "Tabeko Animal". Also, when I was a child, I thought that "Niwatori" was only "Niwatori", so I was told by "Tabeko Animal" to call the rooster (rooster) and hens (hen). Was.

Other sweets that represent Ginbis include "asparagus biscuits". This is a stick type biscuit with a fragrant black sesame, and is a long seller released in 1968 (1968), a senior of "Tabeko Animal".

For more information about the relationship with the baked confectionery "G Stick" of "Ginza Bakery" (Ginza 1-chome), which is very similar to "Asparagus Biscuit", please refer to this article. Please also pay attention to Hanes' comparative report of "asparagus biscuits" and "G sticks".

How about special souvenirs that you can't buy by mail order? ~ Ginza bakery "G Stick" ~ by Hanes (June 2022)

Ginbis was founded in 1930 as "Miyamoto Confectionery" in Kinshi-cho, Sumida-ku in 1930, and later changed its name to "Ginza Bakery" and opened a sales office and restaurant in Ginza. It was in 1974 (1974) that he worked hard to make sweets with the thought of "Let's make the most delicious biscuits in Ginza!" and changed the company name to the current "Ginvis". Ginbis' "gin" was Ginza's "gin".

Ginbis products are sold at retail stores nationwide. "Tabeko Animals" is deployed in more than 25 countries and regions around the world. In the Chinese cultural sphere, it is said that it is written as "fun animal mochi" in kanji. Please enjoy the taste of Chuo-ku all over Japan and somewhere in the world.

Gimvis Co., Ltd.| GINBIS CO., LTD.
https://www.ginbis.co.jp/index.html

Official X Account
https://twitter.com/GINBIS_PR

Click here for product information of "Tabeko Animals"
https://www.ginbis.co.jp/product/tabekko.html