Official

Starbucks that are everywhere now
It was sometimes said that it was not in Tottori Prefecture, but it has already been 10 years since a shop was opened in Tottori.

Starbucks entered Japan in 1996.
Surprisingly, it's not 30 years old yet. According to the company website, there are currently 1917 stores, so I think it's a phenomenal speed of opening stores.

Starbucks landed in Japan in 1996, and the first memorable store is our Chuo-ku.
The name of the store is the shop with the image of "Starbucks Coffee Ginza Matsuya-dori Store" ↑

Location ESK Building 1F, 7-14 Ginza 3-chome, Chuo-ku, Tokyo 104-0061, Japan

Yes, it's still going on.
Inside the store, there is a plate indicating that Starbucks is the first shop outside North America.
(probably) There's a sign of the director of Starbucks or something.
I hope you can actually visit the site and see it.

In addition, there is a menu called "Double Thor Latte", which is limited to the first store in Japan.
This is a shot added to the Thor-sized Starbucks Latte, but it's the first memorable menu that was first ordered since the first store opened. Please try it when you come to the store.

The influence of Starbucks on Japanese culture is immeasurable.
In 1996, I was a junior high school student, but I think the cafe at that time showed a coffee shop, that is, a place to smoke while drinking coffee.
At the dawn of the Internet, at that time, coffee shops were places where people could expect horse racing while smoking.
I remember that it was not a place where young women came.


Starbucks was shocking at the beginning of the landing. After that, I decided to ban smoking.

I don't think I can understand what is shocking from the current sense of young people.
At that time, the smoking rate of Japanese adult men was over 50%, and the feeling at that time was that "If you quit smoking, you will not be able to do business!"
※I think that the first thing that we used to separate smoking was in consideration of the smoking situation in Japan at that time.

In such a Japanese market, Starbucks, which was originally smoke-free, will switch completely non-smoking from the middle. I decided to compete with the aroma and taste of coffee.
We aimed to be a shop where smokers can enjoy smoking even if they put up with cigarettes. And it's a success.

The success of Starbucks, which is completely non-smoking, has greatly changed the landscape of Japan since then.
I don't need to explain the current situation again.
The beginning of such a story is here in Ginza, Chuo-ku.

The significance of this shop at Starbucks is very significant.
Even now, the Ginza Matsuya-dori store is introduced in the history of the official website.
https://www.starbucks.co.jp/company/history/fy2000.html


I hope that the Chuo-ku Board of Education will consider an explanation board or something by all means (Is it persistent? ？）

What? Isn't this a photo of last week's McDonald's Harumi-dori St. shop? ？
I think there are some people who think it is.

Actually, the first Tally's Coffee store was next to McDonald's Harumi-dori St., the first McDonald's store. Currently, it is the Mitsukoshi New Building.
※Next door, if my memory is correct, I feel like I was a pront. 。 。




It may be a famous episode, but Mr. Kota Matsuda, a bank employee, was impressed by the taste of Tally's coffee tasted in Seattle, and desarased and imported Tally's Coffee to Japan.

That entrepreneurial spirit was really wonderful, and I was inspired by reading Matsuda's book, "All from a cup of coffee" many times when I was young (the result is this). 。 。 Please don't have any tukkomi.
https://www.shinchosha.co.jp/book/118031/

Unlike Starbucks, Mr. Matsuda lands a crushed tarries coffee in Japan from a situation without money and connections.
It seems that the opening of the first store in Ginza was due to the availability of tenants.
Mr. Matsuda will open the first store in Ginza after a hard time.

More than 20 years have passed since Mr. Fujita of McDonald's.
The brand "Ginza's first store" was not faded at all. Needless to say, "Ginza's first store" has increased the brand value of Tally's Coffee.
After that, Tally's Coffee grew steadily while struggling, and it is now a cafe that everyone knows.



The place where Mr. Matsuda's drama as an entrepreneur began is here in Ginza, Chuo-ku.
A young challenger was opening a shop next to McDonald's first store that changed the Japanese restaurant industry.
(Actually, when I was young, I went there quite a few times. It's a place of memories.

The first Tally's Coffee store closed at the same time as McDonald's Harumi-dori St., and is now a new building in Mitsukoshi.
The next time you come to Ginza, please visit the current Mitsukoshi New Building.
I hope you can imagine such a little old time.