Official

August 2nd is "Hoko Day Anniversary".
On August 2, 1970 (Sun), a pedestrian paradise was held for the first time in Ginza, Shinjuku, Ikebukuro, and Asakusa.
Behind this is that during the period of high economic growth, traffic congestion and air pollution caused the rapid increase in automobiles, increasing consideration for environmental issues, and demanding road traffic from "car priority" to "pedestrian-centered" Has been done.

Pedestrian paradise, which was called the "Holiday Promenade" at that time, has only been implemented to this day.
(Currently, in Ginza, it is implemented between Ginza 1-chome Ginza Street Exit Intersection on Chuo-dori and Ginza 8-chome Intersection.)
In such a precious pedestrian paradise in Ginza, the 50th Holiday Promenade Yukata Ginbura will be held on August 3rd (Saturday) (Yukata De Ginbura will be part of the Holiday Promenade, This year marks the 13th time).

In this event, there are many benefits that you can enjoy wearing yukata!
Last year, I made my debut in "Yukata de Ginbura" wearing yukata, so I checked the events and benefits that I was interested in on the "Yukata de Ginbura" website.

On July 29, Kanto and Koshinetsu finally started the rainy season, and the midsummer day has arrived.
It tends to be troublesome to go out, but "Yukata de Ginbura" has been making a number of cool efforts.
If you are still vacant on weekends, please come to Ginza on the 3rd.♪

On this day of 1899, "Ebi Jubiya Hall" (the predecessor of Ginza Lion) opened near Shimbashi in Ginza (5 Minamikin Rokucho, Kyobashi-ku, now Ginza 8-chome).
To commemorate this, the existence of this day, which was established by Sapporo Lion Co., Ltd. in 1999, the 100th anniversary of its founding as "the anniversary of the first beer hall in Japan", can be seen even if you walk around Ginza at this time.

Especially this year is a special year of the 120th anniversary of the founding, so it seems that there will be events that beer lovers can not miss!

The beer hall at that time was designed by architect Yorinaka Tsumaki? What is the number of visitors per day? What's the price of beer?
If you have any questions, please refer to this page.
Even if you are not good at drinking, you should be able to imagine Ginza 120 years ago.

Considering the coolness of enjoying the Hoko Memorial Day at the Holiday Promenade event, and the image that beer hall days when it gets hot, beer consumption increases, all seem like a seasonal anniversary.
However, looking back on "at that time", I was able to know that it was an anniversary based on the start of a pedestrian paradise and the establishment of Ebi Jubiya Hall.
These may be trivias that you don't have to know, but if you know such a thing and walk around, you may be able to enjoy it from a different perspective again ^^