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The first floor is a shop and cafe sweets workshop, and the second floor is a cafe.
When you enter the shop on the first floor from the outside, you will see Kabuki Castella and Kabuki Mikasa, which are limited to the Higashiginza store, in the middle of the front.
In the back of the front, there was a Halloween-related product and a special preparation "Three Nobunaga Castella Special S" in collaboration with the movie "Three Nobunaga" released on September 20.
According to the shop, EXILE's TAKAHIRO fans who are appearing in movies are often looking for them.

In addition, the right side of the store (entering the entrance) was decorated like autumn, and specially selected Gosan Castella etc. were lined up.
In addition to a wide selection of products, there are also product brochures written in English and Chinese, and we also provide services that are conscious of tourists visiting Japan.

After showing the shop, I visited the cafe.

I went to the cafe on the second floor for the first time, but it was surprisingly spacious and calm, and you can see the upper floor of Kabukiza up close, so you can enjoy the scenery that can only be enjoyed here.♪

You can also reserve seats at the popular Bunmeido Cafe, where many customers come as soon as the store opens.♪
At that time, the sign of the reserved seats of the larvae found in the Castella package is active.

You know the very catchy commercial to sing "♪ Castella No. 1, telephone No. 2, snacks at 3 o'clock are civilized" on the famous melody of the comedy "Heaven and Hell" overture where these five pupils dance Can you dance?

The stuffed larva bear that appeared was originally a stuffed animal modeled on a cat called `` Cancancat '', and when the tail was lengthened because it was `` short for a cat '', it became a mysterious animal It is said that
"Who is manipulating the Marionette?" "Is stuffed toy handmade?" If you are worried about such things, please also take a look at the secret episode of the CM.
Along with the coaster designed with a scene of such a commercial, we offer drinks at this cafe.

Coasters are popular with customers, and not only the cafe menu, but also many people take pictures of coasters and upload them to SNS.
This was cute that I wanted to upload it to Instagram with a drink.♪
Other nostalgic commercials and rare commercials can be viewed from the Bunmeido CM Gallery.

There is also a location next to Kabukiza, and it seems that tourists visiting Japan from Asian countries are especially looking for souvenirs.
So, among the many products, which products are popular with such people?
When I talked to a public relations officer at Bunmeido, the results were as follows.

１．Specially selected Gosan Castella 1B

(Image provided by Bunmeido Ginza store)

This, a representative product of Mr. Bunmeido, has a special feeling from the golden wrapping paper, and it is eye-catching among many products.
In addition, the raw materials are simple with eggs, sugar, water candy, flour, and a dish that focuses on enjoying the taste of the dough.
Using domestic flour that adjusts the texture, Wasanbon sugar from Tokushima Prefecture, increasing egg yolks and producing richness, and using large grains of shalame to maintain a moist feeling. This is the first time I heard that there is a product that sticks to the ingredients!
This can be recommended for overseas people with confidence.♪

２．Kabuki castella

(Image provided by Bunmeido Ginza store)

Higashiginza store limited product with design illustrations of Kabukiza and others on the surface of castella.♪
Castella can only be obtained here in Castella, so it would be perfect for people in Japan as a souvenir of Chuo-ku.

3． Mt. Kabuki Mikasa

(Image provided by Bunmeido Ginza store)

Limited to the Higashiginza store where dorayaki is stamped with Kabuki actors and others.
In particular, it seems that there are many overseas people who like this brand seal and purchase it, and the products in a set in a Japanese package together in three types are popular both overseas and Japanese.

Recently, I was tended to be attracted to topical sweets that seemed to have landed for the first time from overseas, but through this interview, I think that I was able to learn more about the familiarity of Bunmeido's commitment to ingredients and the secrets of deliciousness.
I was able to get a glimpse of the castella culture developed on Japanese soil as one of the materials.
Personally, rather than a product called "The Souvenir", I would like to choose the products that people in the country and those who live in the area actually eat as souvenirs.
For this reason, I wanted to continue using Mr. Bunmeido as a souvenir for overseas people.♪
I was also interested in the secret story of the commercials of the baby bear dancing Kankan dance, so I will continue to investigate this as well.

At the beginning of October, the host family gave us an impression of Castella, saying, "Many thanks for the wonderful cake with the wonderful story! We enjoyed it very much, very tasty."
It was good that I was not only interested in the traditional story, but also castella seemed to be in your mouth.♪

Thank you again to the public relations officer of Bunmeido Co., Ltd., the manager of Bunmeido Higashiginza store, and the person in charge of the cafe for their cooperation in the interview.

Bunmeido Higashiginza Store
Address: 4-13-11, Ginza, Chuo-ku, Tokyo
Business hours 10:00〜19:00
TEL: 03-3543-0002
Official Website: https://www.bunmeido.co.jp/

Bunmeido Cafe Higashiginza Store
Address: 4-13-11, Ginza, Chuo-ku, Tokyo
Business hours 10:00〜19:00
TEL: 03-3545-0006