Profile I want to be an Edo kid

Edo merchant sales promotion tools and secrets of business

　Looking at the poster affixed to Tokyo Station, I was fascinated by the title and went to the Money Museum. Looking at the special exhibition corner inside the museum, the world of Edo merchants spread out there. I looked at the contents of the exhibition with the aim of learning what the business of the Edo period was like without the Internet or digital equipment. 　At the exhibition corner, merchant signs and 1,000 boxes were displayed as "tools for business", and it was introduced that a new commercial law without cash was created in an era when selling was commonplace. In addition, as a "drawn merchant", Nishiki-e, such as goldfish sales and insect sales, was exhibited, and I was able to feel the aggressive attitude of Edo merchants. 　Edo merchants have a history of promoting business by letting popular painters draw shops that are crowded with popular painters, utilizing "Noren" as an image strategy of a large store kimono shop, and developing business by repeatedly devising various ideas. . I imagine that it is the secret of the business that Edo merchants value their sensibilities as humans and nurtured through interaction between people. And now that the Internet and digitalization progress, I felt that it was important to learn the secrets of business from the exhibition of this "drawn Edo merchant" and utilize it in the business of Reiwa.

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2025.1.12 9:00
I want to be an Edo kid

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Take a break with Kintsuba and coffee

　It was more than a month before the Chuo-ku Tourism Test. I'm working hard to walk around the city on holidays to finish the 17 courses of the official text by the end of the year. One of the pleasures of walking around the city is the spot to stop by for a break. 　In such a case, we recommend "Eitaro Sohonho Nihonbashi Honten". At the cafe "Nihonbashi E-Chaya" in the store, you can enjoy a set of freshly baked gold brim and coffee. The freshly baked gold brim has a very elegant taste of red bean paste and the flavor of sesame oil. 　The inside of the store is very cozy, and the staff is kind and you can spend a relaxing time. At the cafe, there were many delicious menus such as Eitaro Anmitsu parfait and Nihonbashi An butter toast, in addition to Kintsuba, which was loved by people on the riverbank during the Edo period. If you are tired of walking around the city, we recommend that you stop by "Eitaro Sohonho Nihonbashi Main Store". ■Eitaro Sohonbu Nihonbashi Main Store Address: 1-2-5 Nihonbashi, Chuo-ku, Tokyo 103-0027, Japan TEL: ０３ー３２７１ー７７８５ Business hours From 10:00 to 18:00 (Monday to Saturday) Regular holidays: Sunday and public holidays (Please check with the store during the year-end and New Year holidays.) ※Photographs are permitted to be photographed.

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2024.12.26 15:00
I want to be an Edo kid

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