[Recommended Chuo-ku souvenir] “Nihonbashi Benmatsu Sohonten Official Goods Store” by Inochan | Chuo-ku Tourism Association correspondent blog

2023.12.13 9:00

[Recommended Chuo-ku souvenir] "Nihonbashi Benmatsu Sohonten Official Goods Store" official goods store of bento shop that continues from Edo

Nihonbashi Benmatsu Sohonten is the oldest existing lunch box restaurant in Japan that is listed as the "store originating from a specialty store" in the "Chuo-ku First Story Map" issued by the Chuo-ku Tourism Association.

The taste of the lunch box that has not changed since the Edo period is one of the fans. So today, I would like to pay attention to the official goods store that sells original products that are indispensable for fans.

It was an anniversary celebration

Nihonbashi Benmatsu Sohonten (Benmatsu) was founded in 1850 (1850). The catchphrase on the homepage is "Lunch that I have made every day since Perry came three years ago." This is a lunch box you want to put in the textbook.

Benmatsu prepared original towels in 2020, which celebrated its 170th anniversary. The pattern is "Namiroku white rice" which is a signature folding. After distributing this Tenugui to your favorites, it was sold out quickly.

[Recommended Chuo-ku souvenir] "Nihonbashi Benmatsu Sohonten Official Goods Store" official goods store of bento shop that continues from Edo

Tenugui's "Namirokuhaku rice"

Click here for the article at that time [Nihonbashimuromachi] 170th anniversary celebration! The Nihonbashi Benmatsu Sohonten (April 2020)

Due to its popularity, Tenugui's "Namirokuhaku Rice" has since been sold without limit in quantity along with the additional Tenugui's "Namiroku Akamai", and since the official merchandise store of the EC site was opened, it has become a long-selling product representing Benmatsu.

Let's take a look at the official merchandise store of Nihonbashi Benmatsu Sohonten.

Tenugui made by long-established and long-established stores

The most common type of product is Tenugui, where the official goods store was born.

There are Benmatsu's lunch boxes and ingredients, a charming cat pattern, and the Chinese zodiac series, which is released every year.

Produced by Todaya Shoten of Nashienzome. This is a collaboration between long-established stores in Nihonbashi.

Nihonbashi Benmatsu Sohonten Official Goods Store _ CATEGORY _ From Tenugui

Here, I would like to introduce some of the Tenugui in our house.

From left, "Akani", "Egg ware", mini furoshiki size "Akahan" ※Limited sales in 2020

It is written as 'kani' and 'umani.' Sweet is sweet (good). "Amani" is the main character of Benmatsu's lunch box. I like the gentle colors of both "Akani" and "Egg ware".

The official goods store also had a Tenugui that symbolizes the famous Nihonbashi Bridge.

Tenugui "Road Original Signs and Deep Yui Taste"

The Tenugui "Road Original Signs and Deep Yui Taste", which designed the original Japanese road card embedded in the center of Nihonbashi, is perfect for commemoration of visiting Nihonbashi and souvenirs in Chuo-ku. As it is entered in "thing section" of the 2nd Chuo-ku recommended souvenir selected by voting from everyone, please check the voting site too.

Benmatsu no Tsutobu became a magnet.

Next, this is a little interesting goods.

Namirokuhaku rice

Tsutobu is a kind of fu that looks like a little brother of Chikuwabu. It is soft and tasteful in Benmatsu's lunch box. That turned into a magnet.

Tsutobu magnet
Look at it! The height of this reproduction!

It's definitely a magnet.

Please be careful not to accidentally put it in your mouth at home with small children. Of course, I would like to take care of myself who is always hungry.

In addition, there were eco bags, Inoguchi, jigsaw puzzles, etc. The jigsaw puzzle is a playful line-up.

"Mont Blanc on Bean Kinton Ice"

The story is from the official goods, but when I visited Kiyoken's factory, which is familiar with Ekiben's male "Shiumai Bento", the apricots in "Shiumai Bento" were explained, "It will be discussed when to eat" There was an explanation. In Kiyoken, apricots are positioned as desserts, and many people eat at the end of their lunch boxes.

As Benmatsu also claims that bean kinton, which is enshrined at the end of "Namiroku", is a sweet, I think most people eat ginger after flattening. This bean kinton has a back technique, and when you match it with ice cream, you can encounter a different taste.

From Benmatsu Kawara version (August 2, 2011)

If you try it at home, I wonder. A taste like Mont Blanc parfait. I'm going to try it.

The bean kinton, which is written as "Mamekindan" in kanji, has a good auspicious meaning of "working and making money". Bean Kinton, which is always included in a lunch box larger than "Namiroku", is sold individually at directly managed stores, so please try it.

Delivering the taste of Edo nationwide

The official goods store also has a category called "side dishes". Only in Tokyo and Sogo Chiba stores have Benmatsu lunch boxes and side dishes, but since 2020, the taste of Edo was delivered from Hokkaido to Okinawa using the cool TA-Qbin of Yamato Transport Co., Ltd., which is proud of Chuo-ku.

Sales are irregular, and when the release date is decided, you will be notified on the website and X (former Twitter). Currently, we are selling "Benmatsu Osechi Ichidan" that arrives on New Year's Eve to three prefectures in one prefecture.

In addition, official goods can be purchased at the Nihonbashi Benmatsu Sohonten store in Nihonbashimuromachi. If you go to the store, please take a look at the wood carving Daikoku made from the previous Nihonbashi, which was a wooden bridge.