[Chuo-ku souvenirs recommended by correspondent] "Nihonbashi Benmatsu Sohonten Official Goods Store" by Ino-chan, the official goods store of the bento store that continues from Edo. | Chuo-ku Tourism Association correspondent blog

2023.12.13 9:00

[Chuo-ku souvenirs recommended by correspondent] The official merchandise store of the bento store "Nihonbashi Benmatsu Sohonten Official Goods Store" which continues from Edo

Nihonbashi Benmatsu Sohonten is the oldest existing lunch box shop in Japan that is listed in the Chuo-ku First Monogatari Map published by the Chuo-ku Tourism Association as the birthplace of Orizume cuisine specialty store.

The taste of lunch box that has not changed since the Edo period is also one of the fans. So today, I would like to pay attention to the official goods store that sells original products that are indispensable for fans.

The reason for this is the anniversary

Nihonbashi Benmatsu Sohonten (hereinafter referred to as Benmatsu) was founded in 1850 (1850). The catchphrase on the homepage is "Lunch that Perry has been making every day since three years before coming." It's a lunch box that I want to put in a textbook.

Benmatsu received original towels in 2020, the 170th anniversary of its founding. The pattern is "Namiroku white rice" which is a signature folded. After distributing this Tenugui to your favourite favor, it was sold out quickly.

[Chuo-ku souvenirs recommended by correspondent] The official merchandise store of the bento store "Nihonbashi Benmatsu Sohonten Official Goods Store" which continues from Edo

Tenugui's "Namiroku white rice"

Click here for the article at that time [Nihonbashimuro-cho] 170th anniversary celebration! "Nihonbashi Benmatsu Sohonten" (April 2020) is crowded with new attempts.

As a result of its popularity, Tenugui's "Namiroku Hakui" was later sold without any restrictions along with the additional Tenugui's "Namiroku Akame", and since the official merchandise store on the EC site was opened, it has become a long-selling product that represents Benmatsu.

Now, let's take a look at the official merchandise store of Nihonbashi Benmatsu Sohonten.

Tenugui made by long-established and long-established stores

The most common type of product is Tenugui, which triggered the creation of an official merchandise store.

There are Benmatsu's lunch boxes and ingredients, a charming cat pattern, and a zodiac series that releases a new pattern every year.

It is produced by Todaya Shoten of pear garden dyeing. This is a collaboration between a long-established store in Nihonbashi.

From Nihonbashi Benmatsu Sohonten Official Goods Store _CATEGORY_ Tenugui

Here are some of the Tenugui in my home.

From the left, "Akani", "Tamagoyaki", mini furoshiki size "Aka Rice" ※Limited sales in 2020

I wrote "Amani" and "Umani". Sweet is sweet (good). Amani is the main character of Benmatsu's lunch box. I like the gentle colors of "kani" and "tamagoyaki".

There was also a Tenugui in the official merchandise store that symbolizes Nihonbashi.

Tenugui "Road mark and dark taste"

Tenugui's "Road Marks and Deep Yui Taste", which designed the original Japanese road vote embedded in the center of Nihonbashi, is perfect for a commemorative visit to Nihonbashi and a souvenir from Chuo-ku. As you have entered the "thing section" of the 2nd Chuo-ku recommended souvenir selected by voting from everyone, please check the voting site as well.

Benmatsu's tsutobu became a magnet

Next is this item that is a little interesting.

Roku white rice

Tsutobu is a kind of fu that looks like a little brother of Chikuwabu. It's soft and tasteful in Benmatsu's lunch box. That's a magnet.

Magnet
Look! The height of this reproducibility!

It's definitely a magnet.

Be careful not to accidentally put it in your mouth at home with small children. Of course, I would like to take care of myself, who always has a strong appetite.

In addition, there were eco bags, inoguchi, and jigsaw puzzles. The jigsaw puzzle is a playful lineup.

"Mont Blanc on Bean Kinton Ice"

It is said from the official goods, but when I visited the factory of Kiyoken, which was familiar with the station male "Shimai Bento", the apricots in the "Shimai Bento" were "discussed when to eat" There was an explanation such as ". In Kiyoken, apricots are positioned as desserts, and many people eat at the end of their lunch boxes.

Even in Benmatsu, bean kinton, which is enshrined at the end of "Nanroku", is said to be a sweet, and I think most people eat ginger after flattening. This bean kinton has a secret technique, and when you match it with ice cream, you can meet a different taste again.

From the Benmatsu Kawara version (as of August 2, 2011)

If you try it at home, it's strange. A taste like a Mont Blanc parfait. I'm going to try it.

The bean kinton, which is written as "Mamekindan" in kanji, has the auspicious meaning of "working and making fortunes". Beankinton, which is always in a lunch box larger than "Nanroku", is sold alone at directly managed stores, so please try it.

Delivering the taste of Edo throughout the country

There is also a category called "side dishes" in the official goods store. There are only stores in Tokyo and Sogo Chiba stores that handle Benmatsu lunch boxes and side dishes, but from 2020, the taste of Edo was delivered from Hokkaido to Okinawa using the cool Takkyubin of Yamato Transport Co., Ltd., which is proud of Chuo-ku.

Sales are irregular, and when the release date is determined, you will be notified on the website and X (former Twitter). Currently, we are selling "Benmatsu Osechi Ichidan", which arrives on New Year's Eve for three prefectures in Tokyo.

In addition, official goods can also be purchased at the Nihonbashi Benmatsu Sohonten store in Nihonbashi Muromachi. If you go to the storefront, be sure to take a look at the wood carving Daikoku made from the predecessor Nihonbashi, which was Kibashi.