Official

↑Lottelia's shop located next to Takashimaya Main Building (now Takashimaya SC)
I found it when I searched the past in Google Street View. Here is what happened in December 2009.

As I mentioned earlier in my blog, Mcdonald's opened its first store in Ginza in 1971.
This year, Mcdonald's transformed the food and beverage scene in Japan.

Domestic manufacturers are not silent.
It was a time when various hamburger chains were built to follow the champion Mcdonald's.

Moss Food Service, which operates Mossburger, will open its first store on March 12, 1972 at the south exit of Narimasu Station in Itabashi-ku, Tokyo.
Rotteria, which was launched as a hamburger business of the LOTTE Group, will open on September 29, 1972 on the first floor of the North Annex of the Takashimaya Nihonbashi Store in Nihonbashi, Chuo-ku, Tokyo.
↓At the time from the Rotteria website (It is fresh now that there is a Rotteria logo next to the Takashimaya logo)
https://www.lotteria.jp/special/50th_anniversary/history/

There is quite a lot of information about the first store on the website of every store.
It shows that the first store has an important meaning.

This Rotteria shop has been operating for more than 40 years and has been loved by salaried workers in this area, but unfortunately, it closed in 2014.
Currently, it is Takashimaya S.C (new building).

Let me write your personal memories.
From 2004 to 2007, when I was attending a vocational school in Yaesu, I really took care of this shop.
I had a double school at the time, and I didn't have much money. Meanwhile, shake that can be bought for 100 yen was a snack for daily break (at that time, in the midst of deflation)

The first store in Rotteria was located in Nihonbashi, Chuo-ku.
Even those who do not know, remember that this happened.
I hope you will remember when you walk the next Takashimaya S.C (new building)

Tenya-san, a rice bowl chain that is everywhere now.
Did you know that this first store is also in Chuo-ku, Tokyo?

The place is actually inside the Yaesu underground shopping mall.
The first store of Tendon Tenya opened in 1989 in the middle of a bubble economy in the Yaesu Underground Shopping Center at Tokyo Station.
Speaking of Tendon, it was an era of food that craftsmen carefully fried 1,000 to 2,000 yen at that time, so "500 yen One Coin Tendon" was a hot topic, and it is said that a large line was formed since the opening.

I also don't know what happened when it opened (* I was born in 1982)
500 yen One coin Tendon is a product that can be said to be a synonymous with Tenya, and has been loved for a long time (as of 2024, 560 yen). Still cheap!)

500 yen One coin Tendon received great support from salaried workers.
Tendon Tenya will spread throughout the country after that. The place that is said to be the origin of this is Yaesu Underground Shopping Center.


By the way, I love All-Star Tendon, but even in the modern era of rising prices, it is now 720 yen, resisting the wave. It's really cheap!


I spent my youth in Yaesu, so I was very grateful to this Tenya shop.
Wherever I go, it's expensive lately,
If you have lunch in Yaesu, you will naturally turn your legs to Tendon Tenya, and you will not change even when you were a student.

Also, at this first store, a plate marked "Tendon Tenya Opening Place" is buried on the pillar near the entrance (I took it this time, so I will post it)
I hope you will definitely visit the shop in Yaesu Underground Shopping Center and check the actual thing.


Store Information Tendon Tenya Yaesu Store　
Location 1 Underground Shopping Center Minami 1, 2-1 Yaesu, Chuo-ku, Tokyo 104-0028 

Also, on the day of this interview, we had a favorite All-Star Tendon.
This is the closing of the story of the first store.
Finally, I would like to introduce my favorite all-star rice bowl.

Ebi
Squid
Scallop
Maitake
Renkon
Ingen

One of these tenya's ingredients is 720 yen including tax (with miso soup)
This can only be said to be the result of corporate efforts.

Even on this day, while thinking of the scene of the Yaesu underground shopping mall in youth
I was able to have lunch at the best rice bowl.

How was the first store story that has been serialized three times in total?
After all, it is natural that there are many first stores in Chuo-ku, which requires Ginza.
There are quite a few things not only in Ginza, but also in Yaesu and Nihonbashi.