Official

↑A Rottery shop located next to the Takashimaya Main Building (now Takashimaya SC), which is no longer available now.
I found it when I searched for the past in Google Street View. This is the appearance of December 2009

As I introduced on my blog last time, McDonald opened its first store in Ginza in 1971.
This year, McDonald's made a major transformation in Japan's eating and drinking scene.

Domestic manufacturers are not silent.
It was a time when various hamburger chain stores were built to follow the king McDonald's.

Mos Food Service, which operates Mos Burger, will open its first store at the south exit of Narimasu Station in Itabashi-ku, Tokyo on March 12, 1972.
LOTTEIA, launched as the LOTTE Group's hamburger business, will open on September 29, 1972 on the first floor of the North Annex of the Takashimaya Nihonbashi store in Nihonbashi, Chuo-ku, Tokyo.
↓From the Rottery website, the situation at that time (it's fresh now that the Rottery logo is next to the Takashimaya logo)
https://www.lotteria.jp/special/50th_anniversary/history/

There are quite a lot of information about the first store on every store's website.
This indicates that the first store has an important meaning.

This Rottery store has been operating for more than 40 years and has been loved by salaried workers in this area, but it closed in 2014 despite being regrettable.
It is currently Takashimaya S.C (new building).

I would like to write your personal memories
Between 2004 and 2007, when I was attending a vocational school in Yaesu, I really took care of this shop.
At that time, I was a double school and I didn't have much money. Meanwhile, Shake, which can be purchased for 100 yen, was a snack for daily break time (at that time in the midst of deflation).

The first store in Rottery was located in Nihonbashi, Chuo-ku.
If you don't know it, please remember that there was such a thing.
I hope you can remember the next time you walk around Takashimaya S.C (new building).

Tenya-san, a tendon chain that is now everywhere.
Did you know that this first store is also in Chuo-ku, Tokyo?

The place is actually in the Yaesu underground shopping mall.
The first Tendon Tenya store opened in 1989 in the midst of the bubble economy in the Yaesu Underground Shopping Center at Tokyo Station.
Speaking of Tendon, at that time, it was a food that craftsmen carefully fried and cost 1,000 to 2,000 yen, so "500 yen One Coin Tendon" was a hot topic, and it is said that a large line was formed since the opening.

I don't know about the opening of the store (* I was born in 1982).
500 yen One coin Tendon is a product that can be said to be synonymous with Tenya, and has been loved for a long time (as of 2024, 560 yen). But it's cheap!

500 yen One Coin Tendon received great support from salaried workers.
Tendon Tenya will spread throughout the country after that. The place that is said to be the origin of this is the Yaesu Underground Shopping Center.


By the way, I love all-star Tendon, but even in the modern age of price soaring, it is currently 720 yen. It's really cheap!


I spent my youth in Yaesu, so I was very much taken care of this Tenya shop.
No matter where you go, it's expensive these days.
If you have lunch in Yaesu, your feet will naturally look at Tendon Tenya, your school days will not change.

In addition, at this first store, a plate marked "Tendon Tenya Kainochi" is buried on a pillar near the entrance (I will post it because I shot it this time)
I hope you will visit the shop in the Yaesu Underground Shopping Center and check the actual thing.


Store Information Tendon Tenya Yaesu store　
Location Minami 1, Yaesu 2-chome, Chuo-ku, Tokyo 104-0028, Japan 

Also, on the day of this interview, I had my favorite all-star Tendon.
This is the closing of the story of the first store.
Finally, I would like to introduce my favorite all-star tempura bowl.

Shrimp
Squid
Scallop
Maitake
Lotus root
Green beans

One of these tenya's recommended ingredients is 720 yen including tax (with miso soup)
This can only be said to be the result of corporate efforts.

On this day as well, I think of the scene of the Yaesu Underground Shopping Center during my youth.
We were able to have lunch with the best tempura bowl.

How was the story of the first store that has been serialized three times in total?
I naturally think that there are many first stores in Chuo-ku, which requires Ginza.
There are quite a few not only in Ginza, but also in Yaesu and Nihonbashi.